airtable.com

DESIGN.md

Narrative design system document — paste directly into Claude Code, Cursor, or Bolt.

---
version: alpha
name: airtable.com
description: "Light product system built on #ffffff with #0768f8 as the primary CTA accent. Type anchored in Haas Groot Disp at 40px / weight 400. Extracted automatically from https://airtable.com/ — every value from getComputedStyle(), no approximation."
narrative: |
  airtable.com is built on a pure-white canvas (rgb(255, 255, 255)).
  The system uses #0768f8 as the high-saturation accent for primary actions.
  Sharp 0px corners on CTAs — architectural restraint, engineering precision alongside Haas Groot Disp as the primary typeface.

colors:
  background: "#ffffff"
  surface-1: "#f0f6ff"
  surface-2: "#f8fafc"
  ink: "#333333"
  ink-subtle: "#181d26"
  primary: "#0768f8"
  on-primary: "#ffffff"
  primary-hover: "#ffffff"
  hairline: "#333333"
  primary-focus: "rgba(7, 12, 20, 0.82)"

typography:
  display-xl:
    fontFamily: "Haas"
    fontSize: 40px
    fontWeight: 400
    lineHeight: 1.2
    letterSpacing: 0
  display-md:
    fontFamily: "Haas"
    fontSize: 24px
    fontWeight: 400
    lineHeight: 1.35
    letterSpacing: 0.12px
  body:
    fontFamily: "Haas Groot Disp"
    fontSize: 20px
    fontWeight: 400
    lineHeight: 1.5
    letterSpacing: 0
  body-sm:
    fontFamily: "Haas"
    fontSize: 20px
    fontWeight: 400
    lineHeight: 1.25
    letterSpacing: 0
  button:
    fontFamily: "Haas"
    fontSize: 20px
    fontWeight: 500
    lineHeight: 0.9
    letterSpacing: 0.2px

rounded:
  none: 0px
  xs: 2px
  sm: 6px
  md: 12px
  lg: 20px
  xl: 32px
  pill: 999px

spacing:
  xxs: 2px
  xs: 4px
  sm: 16px
  md: 32px
  lg: 24px
  xl: 32px
  xxl: 64px
  section: 80px

components:
  button-ghost:
    backgroundColor: "transparent"
    textColor: "{colors.primary-focus}"
    typography: "{typography.body}"
    rounded: "{rounded.none}"
  button-ghost:
    backgroundColor: "transparent"
    textColor: "{colors.ink-subtle}"
    typography: "{typography.body}"
    rounded: "{rounded.none}"
  button-icon-button:
    backgroundColor: "{colors.primary-hover}"
    textColor: "#444444"
    typography: "{typography.body}"
    rounded: "{rounded.none}"
  card-standard-card:
    backgroundColor: "{colors.surface-1}"
    typography: "{typography.body}"
    rounded: "{rounded.none}"
  navigation-main-nav:
    backgroundColor: "transparent"
    typography: "{typography.body}"
    rounded: "{rounded.none}"
  cta-banner-full-width-cta:
    backgroundColor: "{colors.primary-hover}"
    textColor: "{colors.hairline}"
    typography: "{typography.body}"
    rounded: "{rounded.none}"
    padding: 48px 0px
  status-badge-neutral-dark:
    backgroundColor: "transparent"
    textColor: "{colors.primary-hover}"
    typography: "{typography.body}"
    rounded: "{rounded.pill}"
    padding: 4px 12px
  status-badge-tinted:
    backgroundColor: "#912e1f"
    textColor: "#9297a0"
    typography: "{typography.body}"
    rounded: "{rounded.xs}"
  status-badge-neutral-light:
    backgroundColor: "#b6e995"
    textColor: "#9297a0"
    typography: "{typography.body}"
    rounded: "{rounded.xs}"

extracted_at: "2026-05-30T20:38:23.902Z"
completeness: 95
scoreVersion: "v2"

---

# Design System — airtable.com
> Extracted automatically by Clone Architect from https://airtable.com
> Date: 2026-05-30
> Viewport: Desktop 1440x900 + Mobile 390x844
> Every value in this file comes from real getComputedStyle() — no approximation.

> **🤖 TL;DR for AI agents** (read this first — saves you scanning the full doc):
>
> - **Canvas**: `rgb(255, 255, 255)` is the page background. Every component composits against this.
> - **Accent**: `#0768f8` for primary CTAs ONLY. Never decorative.
> - **Body type**: 16px (token: `typography.body`). Default for ALL text not in a heading role.
> - **Section rhythm**: 48px between major bands. Card padding: 24px.
> - **Default radius**: 6px on buttons/inputs. Pills (`9999px`) only for icon-buttons or status chips.
>
> **Before generating UI**: import this DESIGN.md, scan §2 (Color Palette) + §4 (Components) + §10 (Agent Guide). Skip §11–12 unless extending.

## 1. Visual Theme & Atmosphere

airtable.com adopts the classic pure-white canvas (`#ffffff`) — a deliberate choice that recedes into transparency, letting typography, color and product imagery carry the entire visual weight. 

Typography is anchored in **Haas Groot Disp**. Headlines run at a remarkably light weight (400) — restraint over assertion, creating an editorial calm that invites reading rather than demanding it. 

Body text reads in Charcoal (`#333333`) — softened from pure black, a small but deliberate detail that lowers reading friction. **#0768f8** (`#0768f8`) provides interactive distinction without visual aggression. Elevation is built from multi-layer shadow stacks — each level combines several blurred layers at varying offsets to simulate the way light actually falls on stacked surfaces, not the simulated drop-shadow of cheap interfaces. 
Border radius varies from pill-shaped (fully rounded) to moderately rounded elements, creating visual rhythm. Motion design uses smooth easing curves for polished state transitions. 

**Key Characteristics:**
- Background: White (`#ffffff`)
- Primary typeface: Haas
- Primary text: Charcoal (`#333333`)
- Accent: #0768f8 (`#0768f8`)
- Shadow system: 3 distinct elevation levels
- Custom fonts loaded: Haas, Haas Groot Disp, ATSeasonSans, haasGrot, haasGrot Fallback, haasGrotThin, haasGrotThin Fallback

## 2. Color Palette & Roles

### Background & Surface
- **White** (`#ffffff`): Page background (primary)
- **Ghost White** (`#f0f6ff`): Surface / elevated background
- **Off-White** (`#f8fafc`): Surface / elevated background
- **Light Gray** (`#e0e2e6`): Surface / elevated background
- **Warm Cream** (`#faf5e8`): Surface / elevated background

### Text & Content
- **Charcoal** (`#333333`): Primary body text
- **Pure Black** (`#000000`): Secondary text
- **Near Black** (`#181d26`): Secondary text
- **Translucent Jet Black (82%)** (`rgba(7, 12, 20, 0.82)`): Secondary text
- **Translucent Deep Navy (69%)** (`rgba(4, 14, 32, 0.69)`): Secondary text

### Accent & Interactive
- **M Tricolor Blue** (`#1b61c9`): Interactive / accent
- **#dd04a8** (`#dd04a8`): Interactive / accent
- **Plum** (`#f797ef`): Interactive / accent
- **#39caff** (`#39caff`): Interactive / accent
- **Violet** (`#7c37ef`): Interactive / accent
- **Bright Orange** (`#f5620c`): Interactive / accent
- **Teal** (`#0d7f78`): Interactive / accent

### Border & Divider
- **Silver** (`#cccccc`): Borders / dividers
- **Silver** (`#c0c6d1`): Borders / dividers

### Full Extracted Palette
66 distinct colors detected on the live page (19 categorized above + 47 additional below). Every value is a real `getComputedStyle()` color — no approximation.

- `#949494` — Cool Gray
- `#444444` — Dark Gray
- `#fcb42a` — #fcb42a
- `#458fff` — Ring Blue
- `#0dbdb4` — #0dbdb4
- `#9b67f0` — Amethyst
- `#fc4777` — Warm Rose
- `#9297a0` — Cool Gray
- `#36c5f0` — #36c5f0
- `#2eb67d` — Emerald
- `#ecb22e` — #ecb22e
- `#e01e5a` — Ruby
- `#4185f3` — Ring Blue
- `#1767d1` — M Tricolor Blue
- `#e94235` — Vermillion
- `#30a753` — Success Green
- `#f9bc00` — Amber
- `#0f8038` — Forest Green
- `#00a1e0` — Sky Bright
- `#2684ff` — Ring Blue
- `#03363d` — Navy Blue
- `#0076a8` — #0076a8
- `#41454d` — Dark Gray
- `#39bf45` — Success Green
- `#0ab2fa` — Sky Bright
- `#e848c0` — #e848c0
- `#01ddd5` — #01ddd5
- `#097a76` — Teal
- `rgba(1, 20, 53, 0.12)` — Translucent Deep Navy (12%)
- `#333840` — Charcoal
- `#912e1f` — #912e1f
- `#b6e995` — #b6e995
- *…+15 more in `raw-css.json` (`desktop.allColors`).*

### CSS Custom Properties (Design Tokens)

**Shadow Token**
- `--tw-inset-shadow-alpha`: `100%`
- `--tw-ring-shadow`: `0 0 #0000`
- `--tw-drop-shadow-alpha`: `100%`
- `--tw-inset-ring-shadow`: `0 0 #0000`

**Font Weight Token**
- `--font-weight-bold`: `700`
- `--font-weight-semibold`: `600`
- `--font-weight-medium`: `500`
- `--font-weight-normal`: `400`

**Motion Token**
- `--default-transition-duration`: `.15s`
- `--default-transition-timing-function`: `cubic-bezier(.4, 0, .2, 1)`

**Border Radius Token**
- `--radius-lg`: `.5rem`
- `--radius-xs`: `.125rem`

**Spacing Token**
- `--spacing`: `.25rem`

**Other tokens**
- `--theme_button-text-secondary-active`: `#070c14d1`
- `--theme_spotlight-text-strong`: `#fff`
- `--theme_button-text-secondary-loading`: `#040e20b0`
- `--text-lg`: `1.125rem`
- `--theme_button-text-secondary-focus`: `#040e20b0`
- `--color-blue-700`: `lab(36.9089% 35.0961 -85.6872)`
- `--theme_button-text-primary-active`: `#fff`
- `--theme_anchor-link-primary-hover`: `#1b61c9cc`

## 3. Typography Rules

### Font Families
- **Primary**: `Haas Groot Disp`
- **Secondary**: `Haas`
- **Font 3**: `ATSeasonSans`
- **Font 4**: `haasGrot`
- **Font 5**: `haasGrot Fallback`

### Custom Fonts Loaded
- **Haas** weight 400 (normal)
- **Haas** weight 500 (normal)
- **Haas** weight 700 (normal)
- **Haas Groot Disp** weight 500 (normal)
- **Haas Groot Disp** weight 600 (normal)
- **Haas Groot Disp** weight 700 (normal)
- **Haas Groot Disp** weight 900 (normal)
- **ATSeasonSans** weight 100 900 (normal)
- **haasGrot** weight 300 (normal)
- **haasGrot** weight 400 (normal)
- **haasGrot** weight 500 (normal)
- **haasGrot** weight 700 (normal)
- **haasGrot** weight 900 (normal)
- **haasGrot Fallback** weight normal (normal)
- **haasGrotThin** weight 400 (normal)
- **haasGrotThin Fallback** weight normal (normal)

### Typography Hierarchy

| Role | Font | Size | Weight | Line Height | Letter Spacing | Notes |
|------|------|------|--------|-------------|----------------|-------|
| Display Hero | Haas | 40px | 400 | 1.2 | normal | Main headline (h1) |
| Sub-heading | Haas | 24px | 400 | 1.35 | 0.12px | Third-level heading (h3) |
| Card Title | Haas Groot Disp | 20px | 400 | 1.5 | normal | Card headings |
| Button Large | Haas | 20px | 500 | 0.9 | 0.2px | Button label (20px) |
| Link Large | Haas | 20px | 400 | 1.25 | normal | Link (20px) — Decoration: underline |
| Button Large | Haas | 16px | 500 | 1.3 | normal | Button label (16px) |
| Button | Haas | 14px | 400 | 1.25 | normal | Button label (14px) |
| Link | Haas | 14px | 500 | 1.3 | 0.14px | Link (14px) — Decoration: none |

### Font Weight Scale

CSS custom properties define 4 explicit weight steps:
- `--font-weight-normal`: `400` — Regular
- `--font-weight-medium`: `500` — Medium
- `--font-weight-semibold`: `600` — SemiBold
- `--font-weight-bold`: `700` — Bold

### Full Font Size Scale

Sizes detected in the design (descending): `48px`, `40px`, `32px`, `24px`, `20px`, `18px`, `16px`, `14px`

> 3 size(s) detected outside the sampled hierarchy (48px, 32px, 18px). These appear on elements not in the sampled set — likely additional display sizes, marketing-section overrides, or third-party-widget styles.

## 4. Component Stylings

### Buttons

**Ghost**
- Background: `transparent`
- Text: `rgba(7, 12, 20, 0.82)` `{colors.primary-focus}`
- Padding: 0px
- Radius: 0px
- Font: 14px weight 400
- Use: Subtle action, toolbar, nav button
- Focus: outline: `rgba(7, 12, 20, 0.82) none 0px`

**Ghost**
- Background: `transparent`
- Text: `#181d26` `{colors.ink-subtle}`
- Padding: 0px
- Radius: 0px
- Font: 16px weight 500
- Use: Subtle action, toolbar, nav button
- Focus: outline: `rgba(7, 12, 20, 0.82) none 0px`

**Icon Button**
- Background: `#ffffff` `{colors.primary-hover}`
- Text: `#444444`
- Padding: 0px
- Radius: 50%
- Font: 16px weight 500
- Use: Toolbar/UI icons
- Focus: outline: `rgba(7, 12, 20, 0.82) none 0px`

**Subtle**
- Background: `rgba(1, 20, 53, 0.12)`
- Text: `#333333` `{colors.hairline}`
- Padding: 0px
- Radius: 0px
- Font: 20px weight 400
- Use: Quiet action against page bg
- Focus: outline: `rgba(7, 12, 20, 0.82) none 0px`

**Light / Invert**
- Background: `#ffffff` `{colors.primary-hover}`
- Text: `#181d26` `{colors.ink-subtle}`
- Padding: 16px 24px
- Radius: 12px
- Border: 1px solid rgb(255, 255, 255)
- Font: 16px weight 500
- Use: Bright CTA on dark sections
- Focus: outline: `rgba(7, 12, 20, 0.82) none 0px`

### Cards & Containers

**Standard Card**
- Background: `#f0f6ff` `{colors.surface-1}`
- Padding: 0px
- Radius: 0px
- Use: Content containers, listing items

### Navigation

**Main Nav**
- Background: `transparent`
- Padding: 0px
- Radius: none
- Font: 20px weight 400
- Use: Fixed/sticky grid nav — N/A items

### CTA Banners

**Full-width CTA**
- Background: `#ffffff` `{colors.primary-hover}`
- Text: `#333333` `{colors.hairline}`
- Padding: 48px 0px
- Radius: 0px
- Font: 20px weight 400
- Use: Full-width conversion strip with headline + button
- Focus: outline: `rgba(7, 12, 20, 0.82) none 0px`

### Status Badges

**Neutral Dark**
- Background: `transparent`
- Text: `#ffffff` `{colors.primary-hover}`
- Padding: 4px 12px
- Radius: 999px
- Font: 14px weight 600
- Use: Status indicator, label, pill

**Tinted**
- Background: `#912e1f`
- Text: `#9297a0`
- Padding: 0px
- Radius: 2px
- Font: 18px weight 400
- Use: Status indicator, label, pill

**Neutral Light**
- Background: `#b6e995`
- Text: `#9297a0`
- Padding: 0px
- Radius: 2px
- Font: 18px weight 400
- Use: Status indicator, label, pill


## 4b. Component Behaviors (State Matrix)

### Interaction State Narrative

- **FooterLink**:
  - **hover:** text #181d26 → #333333

*State transitions extracted via Playwright simulation — exact values in the YAML matrix below.*

```yaml
component-behaviors:
  button:
    default:
      bg: "rgba(0, 0, 0, 0)"
      fg: "rgba(7, 12, 20, 0.82)"
    focus:
      bg: "rgba(0, 0, 0, 0)"
      fg: "rgba(7, 12, 20, 0.82)"
  link:
    default:
      bg: "rgba(0, 0, 0, 0)"
      fg: "rgb(24, 29, 38)"
  card:
    default:
      bg: "rgba(0, 0, 0, 0)"
      fg: "rgb(51, 51, 51)"
  navLink:
    default:
      bg: "rgba(0, 0, 0, 0)"
      fg: "rgb(24, 29, 38)"
  footerLink:
    default:
      bg: "rgba(0, 0, 0, 0)"
      fg: "rgb(24, 29, 38)"
      border: "2px solid rgba(0, 0, 0, 0)"
    hover:
      bg: "rgba(0, 0, 0, 0)"
      fg: "rgb(51, 51, 51)"
      border: "2px solid rgba(0, 0, 0, 0)"
```

**Agent usage**: Validate generated components against this matrix. If your output's `:hover` state changes properties not listed here, you are off-brand.


## 4c. Component Vocabulary (Closed System)

*This brand uses ONLY the following component vocabulary. Introducing new variants without justification breaks the system's tonal coherence.*

### Buttons
- **5 shape(s)** in this system: `Ghost`, `Ghost`, `Icon Button`, `Subtle`, `Light / Invert`
- **DO NOT introduce new buttons variants** without justification

### Cards & Containers
- **1 shape(s)** in this system: `Standard Card`
- **DO NOT introduce new cards & containers variants** without justification

### Navigation
- **1 shape(s)** in this system: `Main Nav`
- **DO NOT introduce new navigation variants** without justification

### CTA Banners
- **1 shape(s)** in this system: `Full-width CTA`
- **DO NOT introduce new cta banners variants** without justification

### Status Badges
- **3 shape(s)** in this system: `Neutral Dark`, `Tinted`, `Neutral Light`
- **DO NOT introduce new status badges variants** without justification

## 5. Layout Principles

### Layout Type
**hero + sections**

### Grid
Single column, centered content

### Max Width
1200px

### Spacing System
Compact spacing — information density prioritized

| Token | Value |
|-------|-------|
| xxs | 2px |
| xs | 4px |
| sm | 16px |
| md | 32px |
| base | 16px |
| lg | 24px |
| xl | 32px |
| 2xl | 48px |
| 3xl | 64px |

### Border Radius Scale
| Name | Value | Use |
|------|-------|-----|
| None | 0px | No rounding |
| Xs | 2px | Tiny corners (badges, micro elements) |
| Sm | 6px | Buttons, inputs, small elements |
| Md | 12px | Cards, containers |
| Lg | 20px | Large rounded elements, pill segments |
| Xl | 32px | Category strips, featured containers |
| Full | 999px | Pills, avatars, circular elements |

### Shape Language

| Component | Border Radius |
|-----------|---------------|
| Buttons | `0px` |
| Cards & Containers | `0px` |
| Navigation | `none` |
| CTA Banners | `0px` |
| Status Badges | `999px` |
| Page Body | `0px` |

**Shape Personality**: Sharp + Pill Contrast — Angular precision with pill-shaped accents (status badges, tags). Creates strong visual hierarchy.

**Full Radius Spectrum**: 0px, 2px, 6px, 10px, 12px, 16px, 20px, 24px (from `allBorderRadii` scan)


## 5b. Spacing Rhythm Names

*Named spacing tokens with explicit use cases. Use these names in YOUR code instead of raw pixels for consistency.*

| Name | Value | Use case |
|------|-------|----------|
| **hero** | `64px` | Top/bottom of full-bleed hero sections |
| **section** | `32px` | Between major bands (color change, content shift) |
| **subsection** | `24px` | Within a section, between content groups |
| **card** | `32px` | Card padding, list-item spacing |
| **compact** | `16px` | Form fields, tight clusters, badge padding |
| **micro** | `4px` | Icon-text gap, tag inner padding |

**Agent rule**: NEVER hardcode raw pixel values for spacing in generated UI. Always reference these named tokens (`spacing-rhythm.section`, etc.).

## 5c. Widget & Structure Library

Structural patterns extracted from the page DOM — these are the **blueprints** an agent should follow to reproduce the page architecture (not just CSS values).

**5/8 structural patterns detected.**

### Hero Pattern

- **Composition:** centered — Centered composition — heading + subheading + CTAs stacked vertically, content centered horizontally. Common for SaaS marketing pages.
- **Viewport coverage:** 291px tall (not full-viewport)
- **Heading:** "All your teams, all their workflows—connected in one workspace" — 40px center-aligned
- **Subheading:** "Build AI-powered workflows that unify data, maximize collaboration, and set your teams up for long-term success. No code required."
- **CTAs:** 2 (primary: "Get started for free")
- **Clone instruction:** Reproduce the **centered** layout. Use the heading font-size token at the documented size. No imagery needed for hero — text-driven.

### Navigation Pattern

- **Position:** fixed (stays visible during scroll)
- **Layout:** logo-left-links-left — Logo and links both on the left (CTAs typically right)
- **Height:** 121px
- **Logo:** ✓ present
- **Nav links:** 7 primary items
- **CTAs in nav:** 2
- **Clone instruction:** Build a fixed logo left links left navigation. Reserve 2 slots for primary CTAs.

### Card Grid Pattern

- **Card count:** 4 cards detected
- **Columns (desktop):** 1-up grid
- **Card dimensions:** 1071×689px (aspect 1.55:1)
- **Gap:** 48px between cards
- **Content:** ✓ image + CTA
- **Image position:** top
- **Clone instruction:** Build a 1-column grid (desktop) with cards at ~1.55:1 aspect ratio. Each card has an image at the top.

### CTA Banner Pattern

- **Banner count:** 2
- **Position:** multiple
- **Visual treatment:** ✓ contrasting background
- **Primary CTA text:** "Learn more"
- **Clone instruction:** Place multiple CTA banners across page sections. Use contrasting solid background.

### Footer Pattern

- **Columns:** 2
- **Links:** 55 total
- **Height:** 579px
- **Includes:** ✗ no newsletter | ✓ social icons |  
- **Clone instruction:** Build a 2-column footer with ~28 links per column, social media links.

## 6. Depth & Elevation

| Level | Treatment | Use |
|-------|-----------|-----|
| Flat (Level 0) | No shadow | Page background, content blocks |
| Layered (Level 1) | <br>`rgba(15, 48, 106, 0.05) 0px 0px 20px 0px` | Cards, elevated surfaces |
| Inset (Level 2) | <br>`rgba(0, 0, 0, 0.32) 0px 0px 1px 0px`,<br>`rgba(0, 0, 0, 0.08) 0px 0px 2px 0px`,<br>`rgba(45, 127, 249, 0.28) 0px 1px 3px 0px`,<br>`rgba(0, 0, 0, 0.06) 0px 0px 0px 0.5px inset` | Buttons, pressed-state elements |
| Inset (Level 3) | <br>`rgba(0, 0, 0, 0.32) 0px 0px 1px 0px`,<br>`rgba(0, 0, 0, 0.08) 0px 0px 2px 0px`,<br>`rgba(0, 0, 0, 0.08) 0px 1px 3px 0px`,<br>`rgba(1, 20, 53, 0.12) 0px 0px 0px 1px inset` | Buttons, pressed-state elements |

**Shadow Philosophy**: Multi-layered shadow system creating natural, atmospheric depth. Each shadow level combines multiple layers for realistic elevation.

## 7. Motion & Interaction

### Easing System

| CSS Variable | Curve | Semantic Name |
|--------------|-------|---------------|
| `--ease-in-out` | `cubic-bezier(.4, 0, .2, 1)` | Ease Out — Decelerating |
| `--default-transition-timing-function` | `cubic-bezier(.4, 0, .2, 1)` | Ease Out — Decelerating |
| `--ease-out` | `cubic-bezier(0, 0, .2, 1)` | Ease Out — Decelerating |

### Duration Scale

| CSS Variable | Value | Tier |
|--------------|-------|------|
| `--default-transition-duration` | `.15s` | Fast |

### Copy-Paste Transition Snippets

**All Props**
```css
transition: 0.15s ease-in;
```

**All Props**
```css
transition: 0.2s linear;
```

### Keyframe Animation Catalog

| Animation Name | Type | Animated Props | Use Hint |
|----------------|------|----------------|----------|
| `BkButton-module-scss-module__dZ-VXq__...` | Custom | background-position-x | UI transition |
| `BkButton-module-scss-module__dZ-VXq__...` | Custom | background-position-x | UI transition |
| `BkLoadingAnimation-module-scss-module...` | Fade | opacity | Loading indicator |
| `index-module-scss-module__KcLkaG__fad...` | Fade | opacity | Element entrance |
| `MarketoSubmitButton-module-scss-modul...` | Fade | opacity | Attention / status |
| `baymax-module__82pTNW__progress` | Custom | width | UI transition |
| `baymax-module__82pTNW__spinScale` | Rotate / Spin | transform | Loading indicator |
| `baymax-module__82pTNW__swayHorizontal` | Slide | transform | UI transition |
| `baymax-module__82pTNW__spin` | Rotate / Spin | transform | Loading indicator |
| `baymax-module__82pTNW__spinReverse` | Rotate / Spin | transform | Loading indicator |
| `baymax-module__82pTNW__highlight` | Color Pulse | background-color, border-top-left-radius, border-top-right-radius, border-bottom-right-radius, border-bottom-left-radius, box-shadow | UI transition |
| `baymax-module__82pTNW__highlightYellow` | Color Pulse | background-color | UI transition |
| `baymax-module__82pTNW__spacey` | Slide | transform | UI transition |
| `baymax-module__82pTNW__bounceIn` | Fade + Move | animation-timing-function, opacity, transform | Playful feedback |
| `baymax-module__82pTNW__opacityFadeIn` | Fade | opacity | Element entrance |
| `baymax-module__82pTNW__opacityFadeOut` | Fade | opacity | Element exit |
| `baymax-module__82pTNW__fadeUpIn` | Fade + Move | opacity, transform | UI transition |
| `baymax-module__82pTNW__opacityPulse` | Fade | opacity | Attention / status |
| `baymax-module__82pTNW__pulseBlue` | Custom | box-shadow | Attention / status |
| `baymax-module__82pTNW__pulseYellow` | Custom | box-shadow | Attention / status |

> *23 additional animations omitted (repetitive variants). See raw keyframes in `raw-css.json`.*

### Motion Fingerprint

- **Speed Character**: Balanced Pacing (median duration: `200ms`)
- **Dominant Easing**: custom cubic-bezier curves
- **Animation Library**: 43 unique animations (43 total including variants)

> This design moves with balanced pacing timing using custom cubic-bezier curves, creating a UI that feels natural and fluid.

## 8. Do's and Don'ts

### Do
- Use Charcoal (`#333333`) for text — not pure black, it's warmer and more readable
- Use Haas Groot Disp as the primary typeface — it defines the brand personality
- Use the extracted shadow patterns for elevation — they are tuned to match the brand palette
- Use full-pill radius (9999px) only for specific elements (avatars, pills, toggles)
- Use #0768f8 (`#0768f8`) as the primary accent — it's the brand's signature interactive color
- Use 12px border-radius on buttons — the standard corner rounding for interactive elements
- Keep navigation fixed to the top — the design uses a persistent navigation pattern
- Respect the 4px–32px spacing range — the design uses a wide scale for visual breathing room
- Keep the hero centered and text-driven — no decorative media, typography carries the message
- Include exactly 2 CTAs in the hero (primary + secondary) — this design pattern is multi-action, not single-purpose
- Make the navigation fixed — it stays visible during scroll, signaling content depth
- Each card includes a top image — imagery is part of the card identity, not optional
- Repeat the primary CTA across 2 banner sections — conversion paths are layered, not single

### Don't
- Don't use pure black (`#000000`) for text — the near-black adds warmth
- Don't substitute with generic sans-serif or serif — the custom font carries the brand
- Don't invent new shadow values — use only the extracted shadow levels
- Don't apply pill radius on rectangular buttons or cards — it's reserved for specific interactive elements
- Don't introduce additional saturated accent colors — the palette is intentionally controlled
- Don't add hero illustrations or photos — they'll break the typographic restraint


## 7b. Enforceable Brand Rules

*Structured Do/Don't with reasoning and validation tests. Agents can programmatically verify generated UI.*

```yaml
rules:
  - id: brand-canvas-001
    type: do
    rule: "Always use the page background `rgb(255, 255, 255)` as the base canvas"
    why: "Every component is designed to composit against this exact tone"
    test: "document.body.style.backgroundColor === 'rgb(255, 255, 255)'"
  - id: brand-accent-001
    type: do
    rule: "Reserve `#0768f8` for primary CTAs and brand-mark signals only"
    why: "Single chromatic assertion device — overuse dilutes meaning"
    test: "querySelectorAll('[style*=\"#0768f8\"]').length <= 3 per fold"
```

## 9. Responsive Behavior

### Breakpoints
| Name | Width | Key Changes |
|------|-------|-------------|
| Mobile | 400px | Single column, compact spacing |
| Mobile Large | 642px | Expanded mobile layout |
| Mobile Large | 720px | Expanded mobile layout |
| Tablet | 768px | Multi-column grids begin |
| Tablet | 1024px | Multi-column grids begin |
| Large Desktop | 1440px | Maximum content width |

### Token Diff — Desktop vs Mobile

| Element | Property | Desktop | Mobile |
|---------|----------|---------|--------|
| heading | font-size | `40px` | `32px` |
| heading | line-height | `48px` | `40px` |
| nav | height | `120.984px` | `135.688px` |
| hero | height | `480.781px` | `561.859px` |
| card | width | `1440px` | `390px` |

### Collapsing Strategy
- Headlines: 40px → 32px on mobile
- Navigation: horizontal links → hamburger menu on mobile
- Cards: multi-column → stacked vertical on mobile
- Footer: multi-column → stacked single column on mobile

### Touch Targets
- Buttons: 0px padding
- Navigation: adequate spacing between items
- Interactive elements: minimum 44px touch target recommended

### Collapsing Narrative

How the structural patterns adapt from desktop to mobile (extracted from both viewport extractions):

- **Nav CTAs reduced** on mobile (2 → 1) — the design prioritizes content over conversion buttons at small sizes.
- **Footer columns collapse:** 2 columns (desktop) → 1 column (mobile).

## 9b. Visual Tone & Photography

**Tone:** Mixed photography + illustration

A balanced mix of photographic content and vector graphics. Photos likely carry product/lifestyle context while SVG handles icons, logos, and decorative accents.

**Canonical Brand Image (OG):**
- https://www.airtable.com/images/airtable-seo.jpg
  *This is the image shown when the site is shared on social media — represents the brand visual essence.*

**Hero Image (above-fold dominant visual):**
- Aspect: 0.73:1 (portrait / vertical)
- Rendered size: 351×480px
- Alt text: "2"
- *Use this aspect ratio + composition for your clone's hero — mimicking the proportion preserves the visual hierarchy.*

**Aspect Ratio Distribution:**
- Landscape (1.15–2.3): 10 (19%)
- Portrait (<0.87): 4 (8%)
- Square (0.87–1.15): 2 (4%)
- Ultra-wide (>2.3): 36 (69%)

**Media Format Mix:**
- WebP: 5 (optimized photo/illustration hybrid)
- PNG: 5 (logos, transparent UI elements, mockups)
- GIF: 1 (animated content)

**Average rendered image size:** 246×140px
**Above-fold image count:** 39 / 52

**Decorative Patterns Detected:**
- 5 multi-stop linear gradients (mesh-like, 3+ color stops) — the brand leans on rich color transitions for visual depth
- **Glassmorphism** detected (`backdrop-filter: blur`) — layered transparent surfaces with blur, modern OS-like aesthetic

**Clone instruction for decorative work:** This is a gradient-rich design — invest in multi-stop CSS gradients (3+ color stops), not solid backgrounds.

**Imagery Guidance for clones:**
- Mix photography and illustration intentionally: photos for product/context, vectors for icons + decorative accents.
- Respect the format split — replacing JPGs with illustrations (or vice versa) will shift the brand tone.

## 10. Agent Prompt Guide

### Quick Reference
- Background: White (`#ffffff`)
- Primary text: Charcoal (`#333333`)
- Accent: #0768f8 (`#0768f8`)
- Border: Charcoal (`#333333`)
- Font: Haas Groot Disp
- Body: 20px weight 400

### Example Component Prompts
- "Create a hero section on White background (#ffffff). Headline at 40px Haas Groot Disp weight 400, line-height 1.2, color #333333."
- "Create the primary CTA button: `#0768f8` background, `rgba(7, 12, 20, 0.82)` text, 999px border-radius, 11px 21px padding, 600 weight, Haas Groot Disp font."
- "Design a card on `#f0f6ff` background. Border: none. Radius: 0px. Shadow: none. Padding: 0px."
- "Build navigation: fixed on `#ffffff`. Haas Groot Disp 20px weight 400 for links."

### Iteration Guide
1. **Canvas**: Set the light canvas to White (`#ffffff`) — every component is composited against this exact base.
2. **Typography**: All type in Haas Groot Disp, weight range 400–700. Never exceed 700 — heavier weights break the brand's tonal restraint.
3. **Accent**: #0768f8 (`#0768f8`) is the sole interactive color. On hover → M Tricolor Blue (`#1b61c9`). Use CSS transitions, not opacity/brightness filters.
4. **Shape**: CTAs at `0px`, cards at `0px`. Apply border-radius from the extracted scale only — don't invent intermediate values.
5. **Spacing**: Use the `--ca-space-*` token scale (4px–32px). All padding, margin, and gap values are multiples from this scale — no magic numbers.
6. **Tokens**: Import from §11 CSS Export (`--ca-*` vars). Never hardcode hex values — always reference a token so theming remains consistent.

## 11. CSS Design Tokens Raw Export

*Copy-paste ready `:root {}` block — all values extracted directly from the live site.*

```css
/* Colors */
:root {
  --ca-primary-hover: #ffffff;
  --ca-surface-1: #f0f6ff;
  --ca-surface-2: #f8fafc;
  --ca-hairline: #333333;
  --ca-ink-subtle: #181d26;
  --ca-primary: #0768f8;
  --ca-primary-focus: #070c14;
}

/* Typography */
:root {
  --ca-font-primary: "Haas", system-ui, sans-serif;
  --ca-text-display: 40px;
  --ca-text-body: 20px;
  --ca-text-small: 20px;
  --ca-text-button: 20px;
}

/* Spacing & Radius */
:root {
  --ca-space-xxs: 2px;
  --ca-space-xs: 4px;
  --ca-space-sm: 16px;
  --ca-space-md: 32px;
  --ca-space-base: 16px;
  --ca-space-lg: 24px;
  --ca-space-xl: 32px;
  --ca-space-2xl: 48px;
  --ca-space-3xl: 64px;
  --ca-radius-none: 0px;
  --ca-radius-xs: 2px;
  --ca-radius-sm: 6px;
  --ca-radius-md: 12px;
  --ca-radius-lg: 20px;
  --ca-radius-xl: 32px;
  --ca-radius-full: 999px;
}

/* Motion */
:root {
  --ca-ease-in-out: cubic-bezier(.4, 0, .2, 1);
  --ca-ease-out: cubic-bezier(0, 0, .2, 1);
}
```


## 13. Page Structure Skeleton

*The actual layout the source site uses. Reproduce these sections in order to match the site structure.*

```yaml
page-skeleton:
  - section: unknown
    tag: div
    height: 7278px
    width: full-bleed
    layout: block
    children: 1
  - section: header
    tag: nav
    height: 121px
    width: full-bleed
    layout: grid: 2-col gap=0px
    children: 4
    bg: "rgb(255, 255, 255)"
  - section: navigation
    tag: nav
    height: 900px
    width: 650px
    layout: block
    children: 1
    bg: "rgb(255, 255, 255)"
    padding: "120.984px 0px 0px"
  - section: navigation
    tag: nav
    height: 900px
    width: 790px
    layout: flex-row justify=normal
    children: 2
    padding: "120.984px 0px 0px"
  - section: navigation
    tag: nav
    height: 900px
    width: 790px
    layout: flex-row justify=normal
    children: 2
    padding: "120.984px 0px 0px"
  - section: navigation
    tag: nav
    height: 900px
    width: 650px
    layout: block
    children: 1
    bg: "rgb(255, 255, 255)"
    padding: "120.984px 0px 0px"
  - section: navigation
    tag: nav
    height: 900px
    width: 650px
    layout: block
    children: 1
    bg: "rgb(255, 255, 255)"
    padding: "120.984px 0px 0px"
  - section: navigation
    tag: nav
    height: 900px
    width: 790px
    layout: flex-row justify=normal
    children: 2
    padding: "120.984px 0px 0px"
  - section: navigation
    tag: nav
    height: 900px
    width: 790px
    layout: flex-row justify=normal
    children: 2
    padding: "120.984px 0px 0px"
  - section: navigation
    tag: nav
    height: 900px
    width: 790px
    layout: flex-row justify=normal
    children: 2
    padding: "120.984px 0px 0px"
  - section: navigation
    tag: nav
    height: 900px
    width: 790px
    layout: flex-row justify=normal
    children: 2
    padding: "120.984px 0px 0px"
  - section: main-content
    tag: main
    classes: ["commonPage"]
    height: 6699px
    width: full-bleed
    layout: block
    children: 8
  - section: hero
    tag: div
    height: 602px
    width: full-bleed
    layout: block
    children: 1
    padding: "120.984px 0px 0px"
  - section: hero
    tag: section
    height: 481px
    width: full-bleed
    layout: block
    children: 2
    bg: "rgb(255, 255, 255)"
  - section: unknown
    tag: div
    height: 291px
    width: 1344px
    layout: grid: 26-col gap=normal 32px
    children: 1
  - section: navigation
    tag: div
    height: 779px
    width: 480px
    layout: flex-column justify=normal
    children: 2
    padding: "72px 48px 48px"
  - section: navigation
    tag: div
    height: 779px
    width: 480px
    layout: flex-column justify=normal
    children: 2
    padding: "72px 48px 48px"
  - section: navigation
    tag: div
    height: 779px
    width: 480px
    layout: flex-column justify=normal
    children: 2
    padding: "72px 48px 48px"
  - section: hero
    tag: div
    height: 291px
    width: 885px
    layout: flex-column justify=normal
    children: 3
    padding: "40px 0px 0px"
  - section: navigation
    tag: nav
    height: 482px
    width: 650px
    layout: flex-column justify=normal
    children: 2
  - section: navigation
    tag: nav
    height: 671px
    width: 480px
    layout: flex-column justify=normal
    children: 2
  - section: navigation
    tag: nav
    height: 483px
    width: 480px
    layout: flex-column justify=normal
    children: 2
  - section: navigation
    tag: nav
    height: 696px
    width: 650px
    layout: flex-column justify=normal
    children: 2
  - section: navigation
    tag: nav
    height: 422px
    width: 650px
    layout: flex-column justify=normal
    children: 2
  - section: navigation
    tag: nav
    height: 359px
    width: 480px
    layout: flex-column justify=normal
    children: 2
```

**Agent rule**: rebuild sections in this order (sorted by vertical position). Match the layout primitive (grid N-col / flex direction / block).


## 14. Copy Library (Real Content from Source)

*Actual text content extracted from the live page. Use these strings verbatim when reproducing the site — they carry the brand voice.*

```yaml
copy:
  section-headings:
    - "Trusted by 500,000 leading teams"
    - "Sophisticated workflows in minutes, not months"
    - "Don’t just ask AI. Deploy it."
    - "Say hello to Omni"
    - "The power of AI with the industrial-grade platform your business demands"
    - "Start building with Airtable

Teams at over 500,000 forward-thinking organizations use Airtable ever"
  sub-headings:
    - "Production apps at prototype speed"
  ctas:
    - "Platform"
    - "Explore all customer stories"
  navigation:
    - "Skip to main content"
    - "Skip to footer"
    - "Try it now"
    - "Airtable home or view your bases"
    - "Enterprise"
    - "Pricing"
    - "Book demo"
    - "Sign in"
    - "Book Demo"
    - "Sign up for free"
  footer-links:
    - "Airtable home"
    - "Platform"
    - "Facebook"
    - "Twitter"
    - "Youtube"
    - "AI App Building"
    - "See more"
```

**Agent rule**: reuse these exact strings when generating UI. Do NOT translate or rephrase — brand voice is preserved through the original wording.


## 15. Asset Inventory (Image Roles & Ratios)

*Image inventory classified by role and aspect ratio. When reproducing the site, allocate this number of assets per role.*

```yaml
assets:
  logo:
    count: 36
    avg-ratio: 3.23
    common-aspect: "~16:6 banner"
    sample-alts:
      - "logo-openai-2026"
      - "logo-anthropic-2026"
      - "logo-harvey-2026"
  product:
    count: 2
    avg-ratio: 1.00
    common-aspect: "~1:1 square"
    sample-alts:
      - "media"
      - "bento-2"
  thumbnail:
    count: 1
    avg-ratio: 0.98
    common-aspect: "~1:1 square"
    sample-alts:
      - "media"
```

**Agent rule**: when generating placeholder images, match these counts and aspect ratios. Use neutral placeholder backgrounds for `product` (e.g. `#f5f5f5`), full-color photography hints for `hero` and `editorial`.


## 16. Component HTML Templates

*Suggested HTML markup for reproducing the key components — based on what was detected in the source DOM.*

### Button (primary action)
```html
<button class="btn btn-primary">
  Action
</button>
```
_Source pattern detected: padding `0px` · radius `0px` · weight `400`_

### Generic Card
```html
<div class="card">
  <!-- content -->
</div>
```
_Source pattern detected: padding `0px` · radius `0px` · shadow `none`_

**Agent rule**: use these markup skeletons as the structural baseline. Apply tokens from §2-3 for visual styling.


---
## Extraction Completeness: 95/100 (A)

| Category | Score | Max | Detail |
|----------|-------|-----|--------|
| Colors & Palette | 25 | 25 | 19 named colors |
| Typography | 20 | 20 | 8 roles defined |
| Components | 20 | 20 | 5 specs extracted |
| Motion & Interaction | 15 | 15 | Keyframes present, easing vars |
| CSS Custom Properties | 10 | 10 | 200 vars |
| Responsive Breakpoints | 5 | 5 | 6 breakpoints |
| Variable Fonts | 0 | 5 | None detected |

## 12. Known Gaps & Confidence

Explicit list of what this extraction could NOT capture. Agents should not invent values for these — either skip the feature or use the documented baseline + heuristic fallback.

| Category | What's missing | Fallback strategy |
|----------|----------------|-------------------|
| **Dark mode** | No dark-mode CSS variables or media queries detected | Light mode is canonical; do not generate dark-mode variants unless explicitly requested |
| **Form inputs** | No text input fields detected on this page | Use the documented border-radius + accent border on focus; 12-16px padding inside |

### Per-section confidence

| Section | Confidence | Reason |
|---------|------------|--------|
| §1 Visual Theme | High | Body bg extracted via getComputedStyle() |
| §2 Colors | High | 200 CSS vars (semantic naming requires ≥20 for high) |
| §3 Typography | High | 8 typography roles inferred |
| §4 Components | High | 5 component variants captured |
| §7 Motion | High | Keyframes + transitions |
| §8 Do's/Don'ts | High | 19 rules generated; design-decisions.json has evidence per rule |
| §9 Responsive | High | 6 breakpoints detected |
| §9b Photography | High | 52 images, hero present |

---
*Generated by Clone Architect — automated Playwright extraction + design analysis.*
*Source: https://airtable.com | 2026-05-30T20:38:23.924Z*
*All values verified via getComputedStyle() — no approximation, no hallucination.*