clay.com

DESIGN.md

Narrative design system document — paste directly into Claude Code, Cursor, or Bolt.

---
version: alpha
name: clay.com
description: "Light product system built on #ffffff with #3859f9 as the primary CTA accent. Type anchored in Roobert at 80px / weight 600. Extracted automatically from https://clay.com/ — every value from getComputedStyle(), no approximation."
narrative: |
  clay.com is built on a pure-white canvas (rgb(255, 255, 255)).
  The system uses #3859f9 as the high-saturation accent for primary actions.
  Sharp 0px corners on CTAs — architectural restraint, engineering precision alongside Roobert as the primary typeface.

colors:
  background: "#ffffff"
  surface-1: "#fefdfb"
  surface-2: "#f3f2ed"
  ink-muted: "#03331d"
  primary: "#3859f9"
  on-primary: "#ffffff"
  primary-hover: "#eef673"
  hairline: "rgba(209, 205, 199, 0.5)"

typography:
  display-xl:
    fontFamily: "Roobert"
    fontSize: 80px
    fontWeight: 600
    lineHeight: 1
    letterSpacing: -3.2px
  display-md:
    fontFamily: "Roobert"
    fontSize: 32px
    fontWeight: 600
    lineHeight: 1.1
    letterSpacing: -0.64px
  body:
    fontFamily: "Roobert"
    fontSize: 16px
    fontWeight: 400
    lineHeight: 1.5
    letterSpacing: 0
  body-sm:
    fontFamily: "Roobert"
    fontSize: 12.8px
    fontWeight: 500
    lineHeight: 1.5
    letterSpacing: 0
  caption-sm:
    fontFamily: "Roobert"
    fontSize: 10px
    fontWeight: 600
    lineHeight: 1.2
    letterSpacing: 0.8px
  button:
    fontFamily: "Roobert"
    fontSize: 13.92px
    fontWeight: 500
    lineHeight: 1.5
    letterSpacing: -0.1392px
  eyebrow:
    fontFamily: "Roobert"
    fontSize: 12px
    fontWeight: 600
    lineHeight: 1.2
    letterSpacing: 1.08px

rounded:
  none: 0px
  xs: 4px
  sm: 8px
  md: 12px
  lg: 16px
  xl: 30px
  pill: 1584px

spacing:
  xxs: 2px
  xs: 4px
  sm: 8px
  md: 12px
  lg: 24px
  xl: 32px
  xxl: 64px
  section: 80px

components:
  button-ghost:
    backgroundColor: "transparent"
    textColor: "#000000"
    typography: "{typography.body-sm}"
    rounded: "{rounded.none}"
    padding: 6.4px
  button-light--invert:
    backgroundColor: "{colors.surface-2}"
    textColor: "#000000"
    typography: "{typography.button}"
    rounded: "{rounded.md}"
    padding: 8px 16px
  button-ghost:
    backgroundColor: "#000000"
    textColor: "{colors.on-primary}"
    typography: "{typography.button}"
    rounded: "{rounded.md}"
    padding: 8px 16px
  card-standard-card:
    backgroundColor: "transparent"
    typography: "{typography.body}"
    rounded: "{rounded.lg}"
  navigation-main-nav:
    backgroundColor: "transparent"
    typography: "{typography.body}"
    rounded: "{rounded.none}"
  rating-display-star-rating:
    backgroundColor: "transparent"
    textColor: "#000000"
    typography: "{typography.body}"
    rounded: "{rounded.none}"
  cta-banner-full-width-cta:
    backgroundColor: "transparent"
    textColor: "#000000"
    typography: "{typography.body-sm}"
    rounded: "{rounded.none}"
  testimonial-quote-card:
    backgroundColor: "#0667d9"
    textColor: "{colors.on-primary}"
    typography: "{typography.body}"
    rounded: "{rounded.md}"
    padding: 16px
  testimonial-quote-card:
    backgroundColor: "#8b045c"
    textColor: "{colors.on-primary}"
    typography: "{typography.body}"
    rounded: "{rounded.md}"
    padding: 16px
  status-badge-neutral-light:
    backgroundColor: "#f0f8ff"
    textColor: "{colors.primary}"
    typography: "{typography.caption-sm}"
    rounded: "{rounded.md}"
    padding: 2px 4px

extracted_at: "2026-05-30T20:38:43.515Z"
completeness: 96
scoreVersion: "v2"

---

# Design System — clay.com
> Extracted automatically by Clone Architect from https://clay.com
> Date: 2026-05-30
> Viewport: Desktop 1440x900 + Mobile 390x844
> Every value in this file comes from real getComputedStyle() — no approximation.

> **🤖 TL;DR for AI agents** (read this first — saves you scanning the full doc):
>
> - **Canvas**: `rgb(255, 255, 255)` is the page background. Every component composits against this.
> - **Accent**: `#3859f9` for primary CTAs ONLY. Never decorative.
> - **Body type**: 16px (token: `typography.body`). Default for ALL text not in a heading role.
> - **Section rhythm**: 48px between major bands. Card padding: 24px.
> - **Default radius**: 8px on buttons/inputs. Pills (`9999px`) only for icon-buttons or status chips.
>
> **Before generating UI**: import this DESIGN.md, scan §2 (Color Palette) + §4 (Components) + §10 (Agent Guide). Skip §11–12 unless extending.

## 1. Visual Theme & Atmosphere

clay.com adopts the classic pure-white canvas (`#ffffff`) — a deliberate choice that recedes into transparency, letting typography, color and product imagery carry the entire visual weight. 

Typography is anchored in **Roobert**, deployed with OpenType features enabled globally (`"ss03", "ss10", "ss11", "ss12"`). These aren't decorative — they're load-bearing: without them, the typeface reverts to its generic state and the design loses its specific texture. Headlines use weight 600 for confident, assertive presence — the brand wants to be heard. Negative letter-spacing at display sizes (-3.2px at 80px) compresses headlines into engineered blocks, dense and precise. 

Body text reads in Pure Black (`#000000`) (contrast ratio 100.0:1, well above WCAG AA). **Royal Blue** (`#3859f9`) provides interactive distinction without visual aggression. Elevation is built from multi-layer shadow stacks — each level combines several blurred layers at varying offsets to simulate the way light actually falls on stacked surfaces, not the simulated drop-shadow of cheap interfaces. 
Border radius varies from pill-shaped (fully rounded) to moderately rounded elements, creating visual rhythm. Motion design uses smooth easing curves for polished state transitions. The site uses a variable font with OPSZ axes, enabling precise weight/width control across the type hierarchy. 

**Key Characteristics:**
- Background: Pure White (`#ffffff`)
- Primary typeface: Canela Web
- Accent: Royal Blue (`#3859f9`)
- Display: 80px weight 600, letter-spacing -3.2px
- Shadow system: 2 distinct elevation levels
- Custom fonts loaded: Canela Web, Roobert, Canela, Inter, Roobert mono, Space Mono, Phosphor, Phosphor-Fill, Phosphor-Bold

## 2. Color Palette & Roles

### Background & Surface
- **Pure White** (`#ffffff`): Page background (primary)
- **Snow** (`#fefdfb`): Surface / elevated background
- **#eef673** (`#eef673`): Surface / elevated background
- **Light Gray** (`#f3f2ed`): Surface / elevated background
- **Warm Cream** (`#f4f3f0`): Surface / elevated background

### Text & Content
- **Pure Black** (`#000000`): Primary body text
- **#8b045c** (`#8b045c`): Secondary text
- **#45012e** (`#45012e`): Secondary text
- **Warm Brown** (`#03331d`): Secondary text
- **Near Black** (`#181818`): Secondary text

### Accent & Interactive
- **Royal Blue** (`#3859f9`): Interactive / accent
- **M Tricolor Blue** (`#0667d9`): Interactive / accent
- **#005870** (`#005870`): Interactive / accent
- **Cherry** (`#dd2c53`): Interactive / accent
- **Teal** (`#078a52`): Interactive / accent
- **#c34e1b** (`#c34e1b`): Interactive / accent
- **#02693e** (`#02693e`): Interactive / accent

### Border & Divider
- **Translucent Silver (50%)** (`rgba(209, 205, 199, 0.5)`): Borders / dividers
- **Silver** (`#bfc4cd`): Borders / dividers
- **Beige** (`#eee9df`): Borders / dividers
- **#dad4c8** (`#dad4c8`): Borders / dividers
- **Light Gray** (`#e6e8ec`): Borders / dividers

### Full Extracted Palette
178 distinct colors detected on the live page (22 categorized above + 156 additional below). Every value is a real `getComputedStyle()` color — no approximation.

- `#79756d` — Stone
- `#f9f8f6` — Off-Cream
- `#9f9b93` — Cool Gray
- `#f0f8ff` — Ghost White
- `#85817a` — Medium Gray
- `#002f67` — #002f67
- `#0382f7` — #0382f7
- `#55534e` — Slate
- `#717989` — Slate Gray
- `#cbd810` — #cbd810
- `#ff7614` — #ff7614
- `#429dff` — Ring Blue
- `#3bd3fd` — #3bd3fd
- `#f8b9e3` — Pink
- `#fdad15` — Amber
- `rgba(231, 231, 231, 0.25)` — Translucent Light Gray (25%)
- `#84e7a5` — Mint
- `#d08a11` — Honey
- `#32037d` — #32037d
- `#0089ad` — #0089ad
- `#6d4cd6` — Slate Blue
- `#001433` — Deep Navy
- `#f8cc65` — #f8cc65
- `#381005` — #381005
- `#f5f3ff` — Ghost White
- `#fff1f2` — Warm Cream
- `#b53c09` — #b53c09
- `#ecf6ff` — Ghost White
- `#c22e3d` — #c22e3d
- `#008aad` — #008aad
- `#43089f` — #43089f
- `#eff1f3` — Light Gray
- *…+124 more in `raw-css.json` (`desktop.allColors`).*

### CSS Custom Properties (Design Tokens)

**Spacing Token**
- `--loam---web-library_typography-v2---paragraph-sm--letter-spacing-2`: `0em`
- `--loam---web-library_typography-v2---h4--letter-spacing-2`: `0em`
- `--loam---web-library_components---input-label--letter-spacing`: `0em`
- `--layout--section-padding-sm`: `3rem`

**Font Weight Token**
- `--loam---web-library_typography-v2---h1--font-weight-2`: `600`
- `--heading-–-h4--font-weight`: `0px`
- `--loam---web-library_typography---h1--font-weight`: `600`
- `--loam---web-library_typography-v2---h2--font-weight-2`: `600`

**Font Size Token**
- `--loam---web-library_typography-v2---paragraph-sm--font-size-2`: `.75rem`
- `--loam---web-library_typography---eyebrow--font-size-max-rem`: `.8`
- `--loam---web-library_typography---paragraph-body--font-size-min-rem`: `.9`
- `--loam---web-library_typography---h5--font-size-min-rem`: `1.1`

**Border Radius Token**
- `--loam---web-library_components---button--border-radius`: `.5rem`
- `--loam---web-library_border-radius---radius-sm`: `.75rem`
- `--loam---web-library_border-radius---radius-xs`: `.5rem`
- `--loam---web-library_components---input--border-radius`: `.5rem`

**Font Family Token**
- `--fonts--body-font-family`: `Inter,sans-serif`
- `--fonts--secondary-font-family`: `"Canela Web",sans-serif`
- `--fonts--primary-font-family`: `Roobert,Arial,sans-serif`

**Other tokens**
- `--_typography-v2---fonts--primary`: `Arial,"Helvetica Neue",Helvetica,sans-serif`
- `--_swatches---color--matcha-300`: `#84e7a5`
- `--_swatches---color--lemon-700`: `#d08a11`
- `--_swatches---color--ube-900`: `#32037d`
- `--pricing-table--border-color<deleted|variable-7a41ce91-12b5-b407-3972-f65998c8011c>`: `white`
- `--_swatches---color--slushie-800`: `#0089ad`
- `--_swatches---color--lemon-400`: `#f8cc65`
- `--loam---web-library_typography---fonts--secondary-font`: `"Roobert mono",Arial,sans-serif`

## 3. Typography Rules

### Font Families
- **Primary**: `Roobert`
- **Secondary**: `webflow-icons`
- **Font 3**: `Canela Web`
- **Font 4**: `Canela`
- **Font 5**: `Inter`

### Custom Fonts Loaded
- **webflow-icons** weight 400 (normal)
- **Canela Web** weight 300 (normal)
- **Canela Web** weight 400 (normal)
- **Roobert** weight 500 (italic)
- **Roobert** weight 400 (normal)
- **Roobert** weight 600 (normal)
- **Canela** weight 100 (italic)
- **Inter** weight 400 (normal)
- **Inter** weight 600 (normal)
- **Inter** weight 500 (normal)
- **Inter** weight 700 (normal)
- **Roobert mono** weight 300 900 (normal)
- **Space Mono** weight 400 (normal)
- **Space Mono** weight 700 (normal)
- **Phosphor** weight normal (normal)
- **Phosphor-Fill** weight normal (normal)
- **Phosphor-Bold** weight normal (normal)

### Typography Hierarchy

| Role | Font | Size | Weight | Line Height | Letter Spacing | Notes |
|------|------|------|--------|-------------|----------------|-------|
| Display Hero | Roobert | 80px | 600 | 1 | -3.2px | Main headline (h1) |
| Sub-heading | Roobert | 32px | 600 | 1.1 | -0.64px | Third-level heading (h3) |
| Card Title | Roobert | 16px | 400 | 1.5 | normal | Card headings |
| Button | Roobert | 13.92px | 500 | 1.5 | -0.1392px | Button label (13.92px) |
| Button | Roobert | 12.8px | 400 | 1.5 | normal | Button label (12.8px) |
| Link | Roobert | 12.8px | 500 | 1.5 | normal | Link (12.8px) — Decoration: 1.28px |
| Eyebrow / Overline | Roobert | 12px | 600 | 1.2 | 1.08px | Label above heading, uppercase tag |
| Tiny / Micro | Roobert | 10px | 600 | 1.2 | 0.8px | uppercase, small text (10px) |

### Font Weight Scale

CSS custom properties define 26 explicit weight steps:
- `--loam---web-library_components---input--font-weight`: `400` — Regular
- `--loam---web-library_components---button--font-weight`: `400` — Regular
- `--loam---web-library_typography---paragraph-body--font-weight`: `400` — Regular
- `--loam---web-library_typography-v2---paragraph-sm--font-weight-2`: `400` — Regular
- `--loam---web-library_typography-v2---paragraph-body--font-weight-2`: `400` — Regular
- `--loam---web-library_typography-v2---paragraph-lg--font-weight-2`: `400` — Regular
- `--loam---web-library_typography---paragraph-sm--font-weight`: `400` — Regular
- `--loam---web-library_typography---paragraph-lg--font-weight`: `400` — Regular
- `--loam---web-library_typography---paragraph-xl--font-weight`: `400` — Regular
- `--loam---web-library_typography-v2---paragraph-xl--font-weight-2`: `400` — Regular
- `--loam---web-library_typography---eyebrow--font-weight`: `500` — Medium
- `--loam---web-library_components---input-label--font-weight`: `500` — Medium
- `--loam---web-library_typography-v2---eyebrow--font-weight-2`: `500` — Medium
- `--loam---web-library_typography-v2---h1--font-weight-2`: `600` — SemiBold
- `--loam---web-library_typography---h1--font-weight`: `600` — SemiBold
- `--loam---web-library_typography-v2---h2--font-weight-2`: `600` — SemiBold
- `--loam---web-library_typography-v2---h5--font-weight-2`: `600` — SemiBold
- `--_typography-v2---h1--font-weight`: `600` — SemiBold
- `--loam---web-library_typography---h3--font-weight`: `600` — SemiBold
- `--loam---web-library_typography-v2---h6--font-weight-2`: `600` — SemiBold
- `--loam---web-library_typography---h4--font-weight`: `600` — SemiBold
- `--loam---web-library_typography-v2---h3--font-weight-2`: `600` — SemiBold
- `--loam---web-library_typography-v2---h4--font-weight-2`: `600` — SemiBold
- `--loam---web-library_typography---h5--font-weight`: `600` — SemiBold
- `--loam---web-library_typography---h2--font-weight`: `600` — SemiBold
- `--loam---web-library_typography---h6--font-weight`: `600` — SemiBold

### Full Font Size Scale

Sizes detected in the design (descending): `80px`, `60px`, `44px`, `32px`, `20px`, `18px`, `16px`, `14px`, `13.92px`, `13.88px`, `12.80px`, `12px`, `10px`, `9.60px`

> 7 size(s) detected outside the sampled hierarchy (60px, 44px, 20px, 18px, 14px, 13.875px, 9.6px). These appear on elements not in the sampled set — likely additional display sizes, marketing-section overrides, or third-party-widget styles.

### OpenType & Variable Font Features

The typography uses these OpenType features intentionally — this is a sophisticated type system, not a default fallback:

- **tabular figures** (`tnum`) — numbers align vertically, essential for pricing tables and dashboards
- **lining figures** (`lnum`) — full-height numbers, more authoritative than old-style
- **stylistic sets** (`ss0X`) — alternate letterforms enabled (often for brand-specific glyph variants)
- **ligatures** — common letter pairs replaced with refined glyphs (fi, fl, etc.)

**Clone instruction:** Enable these in your CSS:
```css
body {
  font-feature-settings: "ss03", "ss10", "ss11", "ss12", "liga", "ss01", "tnum", "lnum";
}
```

**Variable font axes:**
- OPSZ axis

## 4. Component Stylings

### Buttons

**Ghost**
- Background: `transparent`
- Text: `#000000`
- Padding: 6.4px
- Radius: 0px
- Font: 12.8px weight 400
- Use: Subtle action, toolbar, nav button

**Light / Invert**
- Background: `#f3f2ed` `{colors.surface-2}`
- Text: `#000000`
- Padding: 8px 16px
- Radius: 12px
- Border: 1px solid rgba(0, 0, 0, 0)
- Font: 13.92px weight 500
- Use: Bright CTA on dark sections

**Ghost**
- Background: `#000000`
- Text: `#ffffff` `{colors.on-primary}`
- Padding: 8px 16px
- Radius: 12px
- Border: 1px solid rgba(0, 0, 0, 0)
- Font: 13.92px weight 500
- Use: Subtle action, toolbar, nav button

**Icon Button**
- Background: `transparent`
- Text: `#ffffff` `{colors.on-primary}`
- Padding: 0px
- Radius: 0px
- Font: 13.92px weight 500
- Use: Toolbar/UI icons

**Icon Button**
- Background: `transparent`
- Text: `#000000`
- Padding: 0px
- Radius: 0px
- Font: 16px weight 500
- Use: Toolbar/UI icons

### Cards & Containers

**Standard Card**
- Background: `transparent`
- Padding: 0px
- Radius: 16px
- Use: Content containers, listing items

### Navigation

**Main Nav**
- Background: `transparent`
- Padding: 0px
- Radius: none
- Font: 16px weight 400
- Use: Static block nav — N/A items
- Hover: outline: `rgb(0, 0, 0) none 0px`

### Rating Display

**Star Rating**
- Background: `transparent`
- Text: `#000000`
- Padding: 0px
- Radius: 0px
- Font: 16px weight 400
- Use: Inline star/score display on listing cards

### CTA Banners

**Full-width CTA**
- Background: `transparent`
- Text: `#000000`
- Padding: 0px
- Radius: 0px
- Font: 12.8px weight 400
- Use: Full-width conversion strip with headline + button

### Testimonials

**Quote Card**
- Background: `#0667d9`
- Text: `#ffffff` `{colors.on-primary}`
- Padding: 16px
- Radius: 12px
- Font: 16px weight 400
- Use: Customer quote with avatar + company attribution

**Quote Card**
- Background: `#8b045c`
- Text: `#ffffff` `{colors.on-primary}`
- Padding: 16px
- Radius: 12px
- Font: 16px weight 400
- Use: Customer quote with avatar + company attribution

### Status Badges

**Neutral Light**
- Background: `#f0f8ff`
- Text: `#3859f9` `{colors.primary}`
- Padding: 2px 4px
- Radius: 11px
- Font: 9.6px weight 600
- Use: Status indicator, label, pill


## 4b. Component Behaviors (State Matrix)

### Interaction State Narrative


*State transitions extracted via Playwright simulation — exact values in the YAML matrix below.*

```yaml
component-behaviors:
  button:
    default:
      bg: "rgba(0, 0, 0, 0)"
      fg: "rgb(0, 0, 0)"
  link:
    default:
      bg: "rgba(0, 0, 0, 0)"
      fg: "rgb(254, 253, 251)"
      shadow: "rgba(0, 0, 0, 0) 0px 0px 0px 100px inset"
    hover:
      bg: "rgba(0, 0, 0, 0)"
      fg: "rgb(254, 253, 251)"
      shadow: "rgba(0, 0, 0, 0) 0px 0px 0px 100px inset"
  card:
    default:
      bg: "rgba(0, 0, 0, 0)"
      fg: "rgb(255, 255, 255)"
  navLink:
    default:
      bg: "rgba(0, 0, 0, 0)"
      fg: "rgb(0, 0, 0)"
    hover:
      bg: "rgba(0, 0, 0, 0)"
      fg: "rgb(0, 0, 0)"
  badge:
    default:
      bg: "rgba(0, 0, 0, 0)"
      fg: "rgb(0, 0, 0)"
  footerLink:
    default:
      bg: "rgb(0, 0, 0)"
      fg: "rgb(255, 255, 255)"
      border: "1px solid rgba(0, 0, 0, 0)"
    hover:
      bg: "rgb(0, 0, 0)"
      fg: "rgb(255, 255, 255)"
      border: "1px solid rgba(0, 0, 0, 0)"
```

**Agent usage**: Validate generated components against this matrix. If your output's `:hover` state changes properties not listed here, you are off-brand.


## 4c. Component Vocabulary (Closed System)

*This brand uses ONLY the following component vocabulary. Introducing new variants without justification breaks the system's tonal coherence.*

### Buttons
- **5 shape(s)** in this system: `Ghost`, `Light / Invert`, `Ghost`, `Icon Button`, `Icon Button`
- **DO NOT introduce new buttons variants** without justification

### Cards & Containers
- **1 shape(s)** in this system: `Standard Card`
- **DO NOT introduce new cards & containers variants** without justification

### Navigation
- **1 shape(s)** in this system: `Main Nav`
- **DO NOT introduce new navigation variants** without justification

### Rating Display
- **1 shape(s)** in this system: `Star Rating`
- **DO NOT introduce new rating display variants** without justification

### CTA Banners
- **1 shape(s)** in this system: `Full-width CTA`
- **DO NOT introduce new cta banners variants** without justification

### Testimonials
- **2 shape(s)** in this system: `Quote Card`, `Quote Card`
- **DO NOT introduce new testimonials variants** without justification

### Status Badges
- **1 shape(s)** in this system: `Neutral Light`
- **DO NOT introduce new status badges variants** without justification

## 5. Layout Principles

### Layout Type
**top-nav + content**

### Grid
Single column, centered content

### Max Width
calc(90*1rem)

### Spacing System
Compact spacing — information density prioritized

| Token | Value |
|-------|-------|
| xxs | 2px |
| xs | 4px |
| sm | 8px |
| md | 12px |
| base | 16px |
| lg | 24px |
| xl | 32px |
| 2xl | 48px |
| 3xl | 64px |

### Border Radius Scale
| Name | Value | Use |
|------|-------|-----|
| None | 0px | No rounding |
| Xs | 4px | Tiny corners (badges, micro elements) |
| Sm | 8px | Buttons, inputs, small elements |
| Md | 12px | Cards, containers |
| Lg | 16px | Large rounded elements, pill segments |
| Xl | 30px | Category strips, featured containers |
| Full | 1584px | Pills, avatars, circular elements |

### Shape Language

| Component | Border Radius |
|-----------|---------------|
| Buttons | `0px` |
| Cards & Containers | `16px` |
| Navigation | `none` |
| Rating Display | `0px` |
| CTA Banners | `0px` |
| Testimonials | `12px` |
| Status Badges | `11px` |
| Page Body | `0px` |

**Shape Personality**: Generously Rounded — Soft, friendly corners (8px+). Approachable, consumer-facing feel.

**Full Radius Spectrum**: 0px, 4px, 6.08px, 8px, 10px, 10.08px, 11px, 11.2px (from `allBorderRadii` scan)


## 5b. Spacing Rhythm Names

*Named spacing tokens with explicit use cases. Use these names in YOUR code instead of raw pixels for consistency.*

| Name | Value | Use case |
|------|-------|----------|
| **hero** | `64px` | Top/bottom of full-bleed hero sections |
| **section** | `32px` | Between major bands (color change, content shift) |
| **subsection** | `24px` | Within a section, between content groups |
| **card** | `12px` | Card padding, list-item spacing |
| **compact** | `8px` | Form fields, tight clusters, badge padding |
| **micro** | `4px` | Icon-text gap, tag inner padding |

**Agent rule**: NEVER hardcode raw pixel values for spacing in generated UI. Always reference these named tokens (`spacing-rhythm.section`, etc.).

## 5c. Widget & Structure Library

Structural patterns extracted from the page DOM — these are the **blueprints** an agent should follow to reproduce the page architecture (not just CSS values).

**6/8 structural patterns detected.**

### Hero Pattern

- **Composition:** centered — Centered composition — heading + subheading + CTAs stacked vertically, content centered horizontally. Common for SaaS marketing pages.
- **Viewport coverage:** 160px tall (not full-viewport)
- **Heading:** "Go to market with unique data — and the ability to act on it" — 80px center-aligned
- **CTAs:** none detected in hero (unusual — agent should verify)
- **Clone instruction:** Reproduce the **centered** layout. Use the heading font-size token at the documented size. No imagery needed for hero — text-driven.

### Navigation Pattern

- **Position:** static (scrolls with page)
- **Layout:** unknown — Layout not classified
- **Height:** 59px
- **Logo:** ✓ present
- **Nav links:** 75 primary items
- **CTAs in nav:** 2
- **Search:** ✓ search input visible in nav
- **Clone instruction:** Build a static unknown navigation. Reserve 2 slots for primary CTAs.

### Card Grid Pattern

- **Card count:** 5 cards detected
- **Columns (desktop):** 1-up grid
- **Card dimensions:** 1440×713px (aspect 2.02:1)
- **Gap:** 0px between cards
- **Content:** ✗ no image
- **Clone instruction:** Build a 1-column grid (desktop) with cards at ~2.02:1 aspect ratio. Text/icon-only cards (no photography).

### Testimonial Pattern

- **Count:** 61 testimonial blocks
- **Layout:** grid
- **Avg quote length:** 218 chars (long-form story)
- **Includes:** ✓ avatars | ✗ no logos | ✗ no ratings
- **Clone instruction:** Build a grid of 61 testimonials. Each includes an avatar.  

### CTA Banner Pattern

- **Banner count:** 2
- **Position:** multiple
- **Visual treatment:** ✓ contrasting background
- **Primary CTA text:** "3x 3x’d data coverage on contact information, firmographics,"
- **Clone instruction:** Place multiple CTA banners across page sections. Use contrasting solid background.

### Footer Pattern

- **Columns:** 5
- **Links:** 57 total
- **Height:** 1848px
- **Includes:** ✗ no newsletter | ✓ social icons |  ✓ copyright
- **Clone instruction:** Build a 5-column footer with ~11 links per column, social media links, and a copyright line.

## 6. Depth & Elevation

| Level | Treatment | Use |
|-------|-----------|-----|
| Flat (Level 0) | No shadow | Page background, content blocks |
| Inset (Level 1) | <br>`rgba(0, 0, 0, 0) 0px 0px 0px 100px inset` | Buttons, pressed-state elements |
| Inset (Level 2) | <br>`rgba(0, 0, 0, 0.1) 0px 1px 1px 0px`,<br>`rgba(0, 0, 0, 0.04) 0px -1px 1px 0px inset`,<br>`rgba(0, 0, 0, 0.05) 0px -0.5px 1px 0px` | Buttons, pressed-state elements |

**Shadow Philosophy**: Multi-layered shadow system creating natural, atmospheric depth. Each shadow level combines multiple layers for realistic elevation.

## 7. Motion & Interaction

### Dominant Easing Curves

| Curve | Semantic Name |
|-------|---------------|
| `ease` | CSS ease — Default |
| `cubic-bezier(0.165,0.84,0.44,1)` | Quart Out — Energetic Ease |
| `ease-out` | Ease Out — Decelerating |

### Duration Scale

| Value | Tier | Typical Use |
|-------|------|-------------|
| `100ms` | Fast | Hover states, micro-interactions |
| `250ms` | Normal | Panel open/close, navigation |
| `300ms` | Normal | Panel open/close, navigation |
| `400ms` | Slow | Hero animations, page transitions |

### Copy-Paste Transition Snippets

**Shadow**
```css
transition: box-shadow 0.3s cubic-bezier(0.165, 0.84, 0.44, 1);
```

**Background**
```css
transition: background-color 0.1s ease-in-out;
```

**Border**
```css
transition: border-color 0.25s ease-out, background-color 0.25s ease-out;
```

**Background**
```css
transition: background-color 0.3s cubic-bezier(0.075, 0.82, 0.165, 1);
```

### Keyframe Animation Catalog

| Animation Name | Type | Animated Props | Use Hint |
|----------------|------|----------------|----------|
| `spin` | Rotate / Spin | transform | Loading indicator |
| `load` | Custom | background-position-x, background-position-y | UI transition |
| `marquee` | Slide | transform | UI transition |
| `fadein` | Fade | opacity | Element entrance |
| `marquee-up` | Slide | transform | UI transition |
| `marquee-down` | Slide | transform | UI transition |
| `logos-marquee` | Slide | transform | UI transition |
| `pulse` | Fade + Move | transform, opacity | Attention / status |
| `bouncy` | Rotate / Spin | transform | UI transition |

### Motion Fingerprint

- **Speed Character**: Deliberate & Calm (median duration: `300ms`)
- **Dominant Easing**: custom cubic-bezier curves
- **Animation Library**: 9 unique animations (9 total including variants)

> This design moves with deliberate & calm timing using custom cubic-bezier curves, creating a UI that feels calm and controlled.

## 8. Do's and Don'ts

### Do
- Use Roobert as the primary typeface — it defines the brand personality
- Keep font weights between 400-600 — the system uses a narrow weight range for subtle hierarchy
- Use negative letter-spacing (-3.2px) at display sizes for compressed, editorial headlines
- Use the extracted shadow patterns for elevation — they are tuned to match the brand palette
- Use full-pill radius (9999px) only for specific elements (avatars, pills, toggles)
- Use Royal Blue (`#3859f9`) as the primary accent — it's the brand's signature interactive color
- Use 12px border-radius on buttons — the standard corner rounding for interactive elements
- Use 16px border-radius on cards — consistent with the grid card corners
- Maintain nav height at 58.7656px — consistent vertical space for the navigation bar
- Respect the 4px–32px spacing range — the design uses a wide scale for visual breathing room
- Keep the hero centered and text-driven — no decorative media, typography carries the message
- Include a search input directly in the nav — discoverability is a primary UX value here
- Show person avatars with testimonials — social proof is human-centric here
- Lay out testimonials in a grid (61+ items) — quantity signals scale and trust
- Repeat the primary CTA across 2 banner sections — conversion paths are layered, not single
- Build a content-dense footer (5 columns, ~57 links) — this site treats the footer as a sitemap, not an afterthought

### Don't
- Don't substitute with generic sans-serif or serif — the custom font carries the brand
- Don't use weight 700 (bold) or above — 600 is the maximum weight in this system
- Don't increase letter-spacing on headings — the type is designed to run tight at scale
- Don't invent new shadow values — use only the extracted shadow levels
- Don't apply pill radius on rectangular buttons or cards — it's reserved for specific interactive elements
- Don't introduce additional saturated accent colors — the palette is intentionally controlled
- Don't collapse or hide the nav on scroll without an explicit scroll-triggered animation — the design uses fixed nav presence
- Don't add hero illustrations or photos — they'll break the typographic restraint
- Don't make the nav sticky — this design lets it scroll away to maximize content focus


## 7b. Enforceable Brand Rules

*Structured Do/Don't with reasoning and validation tests. Agents can programmatically verify generated UI.*

```yaml
rules:
  - id: brand-canvas-001
    type: do
    rule: "Always use the page background `rgb(255, 255, 255)` as the base canvas"
    why: "Every component is designed to composit against this exact tone"
    test: "document.body.style.backgroundColor === 'rgb(255, 255, 255)'"
  - id: brand-accent-001
    type: do
    rule: "Reserve `#3859f9` for primary CTAs and brand-mark signals only"
    why: "Single chromatic assertion device — overuse dilutes meaning"
    test: "querySelectorAll('[style*=\"#3859f9\"]').length <= 3 per fold"
```

## 9. Responsive Behavior

### Breakpoints
| Name | Width | Key Changes |
|------|-------|-------------|
| Mobile | 479px | Single column, compact spacing |
| Mobile Large | 767px | Expanded mobile layout |
| Tablet | 990px | Multi-column grids begin |
| Desktop | 1150px | Full feature layout |

### Token Diff — Desktop vs Mobile

| Element | Property | Desktop | Mobile |
|---------|----------|---------|--------|
| heading | font-size | `80px` | `39.4px` |
| heading | line-height | `80px` | `39.4px` |
| heading | letter-spacing | `-3.2px` | `-1.576px` |
| body | font-size | `16px` | `13.92px` |
| body | line-height | `24px` | `20.88px` |
| nav | height | `58.7656px` | `56.9844px` |
| button | padding | `6.4px` | `0px` |
| button | width | `59.3594px` | `auto` |
| card | width | `307.188px` | `336.5px` |

### Collapsing Strategy
- Headlines: 80px → 39.4px on mobile
- Navigation: horizontal links → hamburger menu on mobile
- Cards: multi-column → stacked vertical on mobile
- Footer: multi-column → stacked single column on mobile

### Touch Targets
- Buttons: 6.4px padding
- Navigation: adequate spacing between items
- Interactive elements: minimum 44px touch target recommended

### Collapsing Narrative

How the structural patterns adapt from desktop to mobile (extracted from both viewport extractions):

- **Nav CTAs reduced** on mobile (2 → 1) — the design prioritizes content over conversion buttons at small sizes.
- **Footer columns collapse:** 5 columns (desktop) → 2 columns (mobile).

## 9b. Visual Tone & Photography

**Tone:** Mixed photography + illustration

A balanced mix of photographic content and vector graphics. Photos likely carry product/lifestyle context while SVG handles icons, logos, and decorative accents.

**Canonical Brand Image (OG):**
- https://cdn.prod.website-files.com/61477f2c24a826836f969afe/68c9e68477e0b636f5ed4b34_new_homepage%20OG.jpg
  *This is the image shown when the site is shared on social media — represents the brand visual essence.*

**Hero Image (above-fold dominant visual):**
- Aspect: 0.86:1 (portrait / vertical)
- Rendered size: 307×359px
- *Use this aspect ratio + composition for your clone's hero — mimicking the proportion preserves the visual hierarchy.*

**Aspect Ratio Distribution:**
- Landscape (1.15–2.3): 4 (80%)
- Portrait (<0.87): 1 (20%)
- Square (0.87–1.15): 0 (0%)

**Media Format Mix:**
- JPG: 3 (typically photographic content)
- PNG: 2 (logos, transparent UI elements, mockups)

**Average rendered image size:** 307×253px
**Above-fold image count:** 5 / 5

**Decorative Patterns Detected:**
- 7 multi-stop linear gradients (mesh-like, 3+ color stops) — the brand leans on rich color transitions for visual depth

**Clone instruction for decorative work:** This is a gradient-rich design — invest in multi-stop CSS gradients (3+ color stops), not solid backgrounds.

**Imagery Guidance for clones:**
- Mix photography and illustration intentionally: photos for product/context, vectors for icons + decorative accents.
- Respect the format split — replacing JPGs with illustrations (or vice versa) will shift the brand tone.

## 10. Agent Prompt Guide

### Quick Reference
- Background: Pure White (`#ffffff`)
- Primary text: Pure Black (`#000000`)
- Accent: Royal Blue (`#3859f9`)
- Border: Translucent Silver (50%) (`rgba(209, 205, 199, 0.5)`)
- Font: Roobert
- Body: 16px weight 400

### Example Component Prompts
- "Create a hero section on Pure White background (#ffffff). Headline at 80px Roobert weight 600, line-height 1, letter-spacing -3.2px, color #000000."
- "Create the primary CTA button: `#3859f9` background, `#000000` text, 1584px border-radius, 6.4px padding, 600 weight, Roobert font."
- "Design a card on `transparent` background. Border: none. Radius: 16px. Shadow: none. Padding: 0px."
- "Build navigation: static on `#ffffff`. Roobert 16px weight 400 for links."

### Iteration Guide
1. **Canvas**: Set the light canvas to Pure White (`#ffffff`) — every component is composited against this exact base.
2. **Typography**: All type in Roobert, weight range 400–600. Never exceed 600 — heavier weights break the brand's tonal restraint.
3. **Accent**: Royal Blue (`#3859f9`) is the sole interactive color. On hover → #eef673 (`#eef673`). Use CSS transitions, not opacity/brightness filters.
4. **Motion**: All transitions use `cubic-bezier(0.165,0.84,0.44,1)`. Never use linear for UI transitions — preserve the brand's easing personality.
5. **Shape**: CTAs at `0px`, cards at `16px`. Apply border-radius from the extracted scale only — don't invent intermediate values.
6. **Spacing**: Use the `--ca-space-*` token scale (4px–32px). All padding, margin, and gap values are multiples from this scale — no magic numbers.
7. **Tokens**: Import from §11 CSS Export (`--ca-*` vars). Never hardcode hex values — always reference a token so theming remains consistent.

## 11. CSS Design Tokens Raw Export

*Copy-paste ready `:root {}` block — all values extracted directly from the live site.*

```css
/* Colors */
:root {
  --ca-on-primary: #ffffff;
  --ca-surface-1: #fefdfb;
  --ca-surface-2: #f3f2ed;
  --ca-ink-muted: #03331d;
  --ca-primary: #3859f9;
  --ca-primary-hover: #eef673;
  --ca-hairline: #d1cdc7;
}

/* Typography */
:root {
  --ca-font-primary: "Roobert", system-ui, sans-serif;
  --ca-text-display: 80px;
  --ca-text-body: 16px;
  --ca-text-small: 12.8px;
  --ca-text-button: 13.92px;
}

/* Spacing & Radius */
:root {
  --ca-space-xxs: 2px;
  --ca-space-xs: 4px;
  --ca-space-sm: 8px;
  --ca-space-md: 12px;
  --ca-space-base: 16px;
  --ca-space-lg: 24px;
  --ca-space-xl: 32px;
  --ca-space-2xl: 48px;
  --ca-space-3xl: 64px;
  --ca-radius-none: 0px;
  --ca-radius-xs: 4px;
  --ca-radius-sm: 8px;
  --ca-radius-md: 12px;
  --ca-radius-lg: 16px;
  --ca-radius-xl: 30px;
  --ca-radius-full: 1584px;
}
```


## 13. Page Structure Skeleton

*The actual layout the source site uses. Reproduce these sections in order to match the site structure.*

```yaml
page-skeleton:
  - section: unknown
    tag: div
    classes: ["page-wrapper"]
    height: 9451px
    width: full-bleed
    layout: block
    children: 7
    bg: "rgb(255, 255, 255)"
  - section: navigation
    tag: section
    classes: ["nav__section--main"]
    height: 463px
    width: 1366px
    layout: block
    children: 1
    padding: "80px 0px 24px"
  - section: navigation
    tag: section
    classes: ["nav__section--main"]
    height: 328px
    width: 1366px
    layout: block
    children: 1
    padding: "80px 0px 24px"
  - section: navigation
    tag: section
    classes: ["nav__section--main"]
    height: 328px
    width: 1366px
    layout: block
    children: 1
    padding: "80px 0px 24px"
  - section: navigation
    tag: section
    classes: ["nav__section--main"]
    height: 336px
    width: 1366px
    layout: block
    children: 1
    padding: "80px 0px 24px"
  - section: navigation
    tag: section
    classes: ["nav__section--main"]
    height: 328px
    width: 1366px
    layout: block
    children: 1
    padding: "80px 0px 24px"
  - section: section-8
    tag: section
    classes: ["section", "u-pt-1", "u-overflow-visible", "u-pb-2"]
    height: 564px
    width: full-bleed
    layout: block
    children: 1
    padding: "16px 0px 48px"
  - section: hero
    tag: div
    classes: ["homer-hero-clip-path", "container"]
    height: 500px
    width: 1368px
    layout: block
    children: 1
  - section: hero
    tag: div
    classes: ["home-hero-container", "hero-container", "container-2-2"]
    height: 500px
    width: 1368px
    layout: block
    children: 3
    bg: "rgb(249, 248, 246)"
    padding: "96px 0px"
  - section: navigation
    tag: div
    height: 359px
    width: 1366px
    layout: block
    children: 1
    padding: "0px 130.272px"
  - section: navigation
    tag: div
    height: 359px
    width: 1105px
    layout: flex-row justify=normal
    children: 2
  - section: navigation
    tag: div
    height: 224px
    width: 1366px
    layout: block
    children: 1
    padding: "0px 130.272px"
  - section: navigation
    tag: div
    height: 224px
    width: 1105px
    layout: flex-row justify=normal
    children: 2
  - section: navigation
    tag: div
    height: 224px
    width: 1366px
    layout: block
    children: 1
    padding: "0px 130.272px"
  - section: navigation
    tag: div
    height: 224px
    width: 1105px
    layout: flex-row justify=normal
    children: 2
  - section: navigation
    tag: div
    height: 232px
    width: 1366px
    layout: block
    children: 1
    padding: "0px 130.272px"
  - section: navigation
    tag: div
    height: 232px
    width: 1105px
    layout: flex-row justify=normal
    children: 2
  - section: navigation
    tag: div
    height: 224px
    width: 1366px
    layout: block
    children: 1
    padding: "0px 130.272px"
  - section: navigation
    tag: div
    height: 224px
    width: 1105px
    layout: flex-row justify=normal
    children: 2
  - section: unknown
    tag: div
    classes: ["container"]
    height: 306px
    width: 1200px
    layout: block
    children: 1
  - section: hero
    tag: div
    classes: ["home-hero-contain", "cc-left"]
    height: 256px
    width: 410px
    layout: block
    children: 1
  - section: hero
    tag: div
    height: 256px
    width: 410px
    layout: block
    children: 1
  - section: unknown
    tag: div
    classes: ["u-card_post-wrapper", "cc-logo-testimonial", "u-bg-slushie-900"]
    height: 256px
    width: 338px
    layout: flex-column justify=flex-start
    children: 4
    bg: "rgb(0, 88, 112)"
    padding: "16px"
  - section: hero
    tag: div
    classes: ["home-hero-contain", "cc-right"]
    height: 256px
    width: 410px
    layout: block
    children: 1
  - section: hero
    tag: div
    height: 256px
    width: 410px
    layout: block
    children: 1
```

**Agent rule**: rebuild sections in this order (sorted by vertical position). Match the layout primitive (grid N-col / flex direction / block).


## 14. Copy Library (Real Content from Source)

*Actual text content extracted from the live page. Use these strings verbatim when reproducing the site — they carry the brand voice.*

```yaml
copy:
  section-headings:
    - "Every GTM data point imaginable, in one place"
    - "Turn data into action with flexible, iterable workflows"
    - "Go to market with unique data—and the ability to act on it"
  sub-headings:
    - "Clean and format data with AI in seconds"
    - "Constantly update any tool — CRM, email sequencer, website builder, or more"
    - "“Clay has helped Anthropic significantly improve our lead enrichment and sales data pipelines. We've"
    - "Clay’s data + workflows unlock any growth use case"
    - "Cut costs, access data faster in one central platform"
    - "SOC 2 Type II"
  ctas:
    - "⌘
K"
    - "Get a demo"
    - "Sign up"
    - "Start building for free"
    - "Read case study"
  navigation:
    - "Back"
    - "Product

Product"
    - "Use Cases

Use Cases"
    - "Solutions

Solutions"
    - "Resources

Resources"
    - "Company

Company"
    - "Pricing

Pricing"
    - "Get a demo"
    - "Log in"
    - "Sign up"
  footer-links:
    - "Start building for free"
    - "Get a demo"
    - "Automated inbound"
```

**Agent rule**: reuse these exact strings when generating UI. Do NOT translate or rephrase — brand voice is preserved through the original wording.


## 15. Asset Inventory (Image Roles & Ratios)

*Image inventory classified by role and aspect ratio. When reproducing the site, allocate this number of assets per role.*

```yaml
assets:
  logo:
    count: 2
    avg-ratio: 3.63
    common-aspect: "~16:6 banner"
    sample-alts:
      - "Clay logo, go to homepage"
  product:
    count: 1
    avg-ratio: 0.86
    common-aspect: "~1:1 square"
  thumbnail:
    count: 35
    avg-ratio: 1.00
    common-aspect: "~1:1 square"
    sample-alts:
      - "Claygents"
      - "Waterfall"
      - "Signals and Intent"
```

**Agent rule**: when generating placeholder images, match these counts and aspect ratios. Use neutral placeholder backgrounds for `product` (e.g. `#f5f5f5`), full-color photography hints for `hero` and `editorial`.


## 16. Component HTML Templates

*Suggested HTML markup for reproducing the key components — based on what was detected in the source DOM.*

### Button (primary action)
```html
<button class="btn btn-primary">
  ⌘
K
</button>
```
_Source pattern detected: padding `6.4px` · radius `0px` · weight `400`_

### Generic Card
```html
<div class="card">
  <!-- content -->
</div>
```
_Source pattern detected: padding `0px` · radius `16px` · shadow `none`_

**Agent rule**: use these markup skeletons as the structural baseline. Apply tokens from §2-3 for visual styling.


---
## Extraction Completeness: 96/100 (A)

| Category | Score | Max | Detail |
|----------|-------|-----|--------|
| Colors & Palette | 25 | 25 | 22 named colors |
| Typography | 20 | 20 | 8 roles defined |
| Components | 20 | 20 | 7 specs extracted |
| Motion & Interaction | 12 | 15 | Keyframes present |
| CSS Custom Properties | 10 | 10 | 563 vars |
| Responsive Breakpoints | 4 | 5 | 4 breakpoints |
| Variable Fonts | 5 | 5 | OPSZ axes |

## 12. Known Gaps & Confidence

Explicit list of what this extraction could NOT capture. Agents should not invent values for these — either skip the feature or use the documented baseline + heuristic fallback.

| Category | What's missing | Fallback strategy |
|----------|----------------|-------------------|
| **Form inputs** | No text input fields detected on this page | Use the documented border-radius + accent border on focus; 12-16px padding inside |

### Per-section confidence

| Section | Confidence | Reason |
|---------|------------|--------|
| §1 Visual Theme | High | Body bg extracted via getComputedStyle() |
| §2 Colors | High | 563 CSS vars (semantic naming requires ≥20 for high) |
| §3 Typography | High | 8 typography roles inferred |
| §4 Components | High | 7 component variants captured |
| §7 Motion | High | Keyframes + transitions |
| §8 Do's/Don'ts | High | 25 rules generated; design-decisions.json has evidence per rule |
| §9 Responsive | High | 4 breakpoints detected |
| §9b Photography | High | 5 images, hero present |

---
*Generated by Clone Architect — automated Playwright extraction + design analysis.*
*Source: https://clay.com | 2026-05-30T20:38:43.595Z*
*All values verified via getComputedStyle() — no approximation, no hallucination.*