instagram.com

DESIGN.md

Narrative design system document — paste directly into Claude Code, Cursor, or Bolt.

---
version: alpha
name: instagram.com
description: "Light product system built on #ffffff with #0095f6 as the primary CTA accent. Type anchored in Instagram Sans Condensed at 48px / weight 600. Extracted automatically from https://instagram.com/ — every value from getComputedStyle(), no approximation."
narrative: |
  instagram.com is built on a pure-white canvas (rgb(255, 255, 255)).
  The system uses #0095F6 as the high-saturation accent for primary actions.
  Sharp 0px corners on CTAs — architectural restraint, engineering precision alongside Roboto as the primary typeface.

colors:
  background: "#ffffff"
  surface-1: "#f3f5f7"
  surface-2: "#efefef"
  ink-muted: "#262626"
  ink-subtle: "#8e8e8e"
  primary: "#0095f6"
  on-primary: "#ffffff"
  primary-hover: "#00987c"
  hairline: "rgba(43, 48, 54, 0.8)"
  primary-focus: "#101010"
  accent-glow: "#65676b"
  semantic-success: "#31a24c"

typography:
  body:
    fontFamily: "Instagram Sans Condensed"
    fontSize: 14px
    fontWeight: 400
    lineHeight: 1.29
    letterSpacing: 0
  body-sm:
    fontFamily: "Instagram Sans Condensed"
    fontSize: 14px
    fontWeight: 500
    lineHeight: 1.29
    letterSpacing: 0
  button:
    fontFamily: "Instagram Sans Condensed"
    fontSize: 14px
    fontWeight: 600
    lineHeight: 1.29
    letterSpacing: 0
  mono:
    fontFamily: "Instagram Sans Condensed"
    fontSize: 12px
    fontWeight: 400
    lineHeight: normal
    letterSpacing: 0

rounded:
  none: 0px
  xs: 2px
  sm: 8px
  md: 12px
  lg: 20px
  xl: 32px
  pill: 9999px

spacing:
  xxs: 2px
  xs: 8px
  sm: 16px
  md: 12px
  lg: 24px
  xl: 32px
  xxl: 64px
  section: 80px

components:
  button-icon-button:
    backgroundColor: "transparent"
    textColor: "#000000"
    typography: "{typography.body}"
    rounded: "{rounded.none}"
    padding: 8px
  button-light--invert:
    backgroundColor: "{colors.surface-2}"
    textColor: "#000000"
    typography: "{typography.body}"
    rounded: "{rounded.none}"
  button-icon-button:
    backgroundColor: "transparent"
    textColor: "#4150f7"
    typography: "{typography.body}"
    rounded: "{rounded.none}"

extracted_at: "2026-05-30T20:41:33.480Z"
completeness: 66
scoreVersion: "v2"

---

# Design System — instagram.com
> Extracted automatically by Clone Architect from https://www.instagram.com/p/DXRuJ3Fmq2q/?igsh=NmRha3YyeXN4NHhu
> Date: 2026-05-30
> Viewport: Desktop 1440x900 + Mobile 390x844
> Every value in this file comes from real getComputedStyle() — no approximation.

> **🤖 TL;DR for AI agents** (read this first — saves you scanning the full doc):
>
> - **Canvas**: `rgb(255, 255, 255)` is the page background. Every component composits against this.
> - **Accent**: `#0095F6` for primary CTAs ONLY. Never decorative.
> - **Body type**: 14px (token: `typography.body`). Default for ALL text not in a heading role.
> - **Section rhythm**: 48px between major bands. Card padding: 24px.
> - **Default radius**: 8px on buttons/inputs. Pills (`9999px`) only for icon-buttons or status chips.
> - **Forbidden**: Do NOT introduce heavy box-shadows — this system relies on borders for separation
>
> **Before generating UI**: import this DESIGN.md, scan §2 (Color Palette) + §4 (Components) + §10 (Agent Guide). Skip §11–12 unless extending.

## 1. Visual Theme & Atmosphere

instagram.com adopts the classic pure-white canvas (`#ffffff`) — a deliberate choice that recedes into transparency, letting typography, color and product imagery carry the entire visual weight. 

Typography is anchored in **Instagram Sans Condensed**. Headlines run at a remarkably light weight (0) — restraint over assertion, creating an editorial calm that invites reading rather than demanding it. 

Body text reads in Pure Black (`#000000`) (contrast ratio 100.0:1, well above WCAG AA). **Sky Bright** (`#0095f6`) provides interactive distinction without visual aggression. Shadow is absent by design — depth is conveyed through borders, spacing, and color differentiation rather than light simulation. 
Motion design uses smooth easing curves for polished state transitions. 

**Key Characteristics:**
- Background: Pure White (`#ffffff`)
- Primary typeface: Instagram Sans Condensed
- Accent: Sky Bright (`#0095f6`)
- Custom fonts loaded: Instagram Sans Condensed, Instagram Sans Condensed Regular, Instagram Sans, Segoe UI Historic, Fix for Mac Chrome 80, Optimistic Text Light, Optimistic Text Light Swap, Optimistic Text Normal, Optimistic Text Normal Swap, Optimistic Text Medium, Optimistic Text Medium Swap, Optimistic Text Bold, Optimistic Text Bold Swap, Optimistic Text ExtraBold, Optimistic Text ExtraBold Swap, Optimistic Text Viet Light, Optimistic Text Viet Light Swap, Optimistic Text Viet Normal, Optimistic Text Viet Normal Swap, Optimistic Text Viet Bold, Optimistic Text Viet Bold Swap, Optimistic Text Arbc Light, Optimistic Text Arbc Light Swap, Optimistic Text Arbc Normal, Optimistic Text Arbc Normal Swap, Optimistic Text Arbc Bold, Optimistic Text Arbc Bold Swap, Optimistic Display Light, Optimistic Display Light Swap, Optimistic Display Medium, Optimistic Display Medium Swap, Optimistic Display Semibold, Optimistic Display Semibold Swap, Optimistic Display Bold, Optimistic Display Bold Swap, Optimistic Display Viet Light, Optimistic Display Viet Light Swap, Optimistic Display Viet Medium, Optimistic Display Viet Medium Swap, Optimistic Display Viet Bold, Optimistic Display Viet Bold Swap, Optimistic Display Arbc Light, Optimistic Display Arbc Light Swap, Optimistic Display Arbc Medium, Optimistic Display Arbc Medium Swap, Optimistic Display Arbc Bold, Optimistic Display Arbc Bold Swap, Optimistic, Optimistic DM, Optimistic 95

## 2. Color Palette & Roles

### Background & Surface
- **Pure White** (`#ffffff`): Page background (primary)
- **Light Gray** (`#f3f5f7`): Surface / elevated background
- **#dbdbdb** (`#dbdbdb`): Surface / elevated background
- **Light Gray** (`#efefef`): Surface / elevated background
- **Light Gray** (`#dadde1`): Surface / elevated background

### Text & Content
- **Pure Black** (`#000000`): Primary body text
- **Text Badge Success Background** (`#31a24c`): Text (CSS var)
- **Text Highlight** (`rgba(24, 119, 242, 0.2)`): Text (CSS var)
- **Text Badge Critical Background** (`#e41e3f`): Text (CSS var)
- **Translucent Charcoal (80%)** (`rgba(43, 48, 54, 0.8)`): Secondary text

### Accent & Interactive
- **Primary Button Background** (`#0095f6`): Accent / interactive (CSS var)
- **Primary Web Focus Indicator** (`#d24294`): Accent / interactive (CSS var)
- **Primary Icon** (`#262626`): Accent / interactive (CSS var)
- **Primary Button Pressed** (`#77a7ff`): Accent / interactive (CSS var)
- **Deep Purple** (`#4150f7`): Interactive / accent
- **Brand Indigo** (`#4a5df9`): Interactive / accent
- **#3143e3** (`#3143e3`): Interactive / accent

### Border & Divider
- **Border Focused** (`#65676b`): Border (CSS var)
- **Divider On Color** (`#ced0d4`): Border (CSS var)
- **Silver** (`#ccd0d5`): Borders / dividers

### Full Extracted Palette
179 distinct colors detected on the live page (20 categorized above + 159 additional below). Every value is a real `getComputedStyle()` color — no approximation.

- `rgba(12, 16, 20, 0.7)` — Translucent Jet Black (70%)
- `#737373` — Stone
- `#555555` — Slate
- `#1c1e21` — Near Black
- `#483b0c` — #483b0c
- `rgba(68, 73, 80, 0.15)` — Translucent Dark Gray (15%)
- `#fff6a1` — Vibrant Yellow
- `#2851a3` — #2851a3
- `#5e310e` — Chocolate
- `#0866ff` — #0866ff
- `#1a441b` — #1a441b
- `#00987c` — #00987c
- `#080809` — Pure Black
- `#ff66bf` — Hot Pink
- `#147b29` — Forest Green
- `rgba(45, 136, 255, 0.1)` — Translucent Ring Blue (10%)
- `rgba(190, 195, 201, 0.2)` — Translucent Silver (20%)
- `#4507a9` — #4507a9
- `#f0f2f5` — Light Gray
- `#fef2d1` — Beige
- `#cdcfd1` — Silver
- `#fb724b` — Coral
- `#043b72` — #043b72
- `#0a4438` — #0a4438
- `#1c1c1c` — Near Black
- `#1455b0` — Cobalt Blue
- `#e7f3ff` — Light Gray
- `#ccd3db` — Light Blue
- `#5d2e04` — Chocolate
- `#d2f0ea` — Light Gray
- `#0a1317` — Jet Black
- `#fcdec5` — Vibrant Yellow
- *…+127 more in `raw-css.json` (`desktop.allColors`).*

### Gradients & Decorative Fills

- `linear-gradient(rgba(0,0,0,0), rgba(0,0,0,0.6))` — (--always-dark-gradient)
- `linear-gradient(to top, #FFFFFF, rgba(255,255,255.9), rgba(255,255,255,.7), rgba(255,255,255,.4), rg…` — (--nav-bar-background-gradient)
- `linear-gradient(to top, #F0F2F5, rgba(240,242,245.9), rgba(240,242,245,.7), rgba(240,242,245,.4), rg…` — (--nav-bar-background-gradient-wash)

### CSS Custom Properties (Design Tokens)

**Font Size Token**
- `--system-26-font-size`: `26px`
- `--system-13-font-size`: `12px`
- `--text-input-field-font-size`: `1rem`
- `--system-18-font-size`: `18px`

**Border Radius Token**
- `--card-corner-radius`: `4px`
- `--button-corner-radius-large`: `12px`
- `--live-video-border-radius`: `4px`
- `--igds-dialog-border-radius`: `24px`

**Spacing Token**
- `--creation-padding-y`: `112px`
- `--chat-bubble-padding-vertical`: `8px`
- `--messenger-card-spacing`: `16px`
- `--polaris-site-padding-top`: `30px`

**Font Family Token**
- `--font-family-default`: `Helvetica, Arial, sans-serif`
- `--font-family-segoe`: `Segoe UI Historic, Segoe UI, Helvetica, Arial, sans-serif`
- `--font-family-code`: `ui-monospace, Menlo, Consolas, Monaco, monospace`
- `--font-family-apple`: `system-ui, -apple-system, BlinkMacSystemFont, '.SFNSText-Regular', sans-serif`

**Shadow Token**
- `--card-box-shadow`: `0 12px 28px 0 rgba(0, 0, 0, 0.2), 0 2px 4px 0 rgba(0, 0, 0, 0.1)`
- `--shadow-base`: `0 1px 2px rgba(0, 0, 0, 0.2)`
- `--shadow-2`: `rgba(0, 0, 0, 0.2)`
- `--scroll-shadow`: `0 1px 2px rgba(0, 0, 0, 0.1), 0 -1px rgba(0, 0, 0, 0.1) inset`

**Font Weight Token**
- `--font-weight-system-medium`: `500`
- `--font-weight-system-light`: `300`
- `--font-weight-system-bold`: `700`
- `--font-weight-system-regular`: `400`

**Motion Token**
- `--fds-animation-swap-shuffle-in`: `cubic-bezier(0.14, 1, 0.34, 1)`
- `--glimmer-animation-duration`: `1000ms`
- `--glimmer-animation-timing-function`: `steps(10, end)`

**Error / Destructive**
- `--input-label-color-error`: `hsl(350, 87%, 55%)`
- `--badge-background-color-red`: `#e41e3f`

**Success**
- `--badge-background-color-green`: `#31A24C`

**Warning**
- `--badge-background-color-yellow`: `#F7B928`

**Z-Index Token**
- `--modal-z-index`: `100`

**Text Color**
- `--chat-text-blockquote-color-text-primary-media`: `rgba(255, 255, 255, 0.7)`

**Background**
- `--chat-text-blockquote-color-background-line`: `rgba(0, 0, 0, 0.12)`

**Other tokens**
- `--ig-colors-button-primary-background--pressed`: `65, 80, 247`
- `--ig-menu-text-color`: `12, 16, 20`
- `--text-badge-success-background`: `#31A24C`
- `--text-secondary`: `153, 153, 153`
- `--teal-primary`: `rgb(0,152,124)`
- `--ig-text-input-border-hover-prism`: `12, 16, 20`
- `--ig-colors-button-primary-text--disabled`: `white-00`
- `--text-input-outside-label`: `#000000`

## 3. Typography Rules

### Font Families
- **Primary**: `-apple-system`
- **Secondary**: `Instagram Sans Condensed`
- **Font 3**: `Instagram Sans Condensed Regular`
- **Font 4**: `Instagram Sans`
- **Font 5**: `Segoe UI Historic`

### Custom Fonts Loaded
- **Instagram Sans Condensed** weight 400 (normal)
- **Instagram Sans Condensed Regular** weight 400 (normal)
- **Instagram Sans** weight 400 (normal)
- **Segoe UI Historic** weight normal (normal)
- **Segoe UI Historic** weight 700 (normal)
- **Fix for Mac Chrome 80** weight 500 (normal)
- **Optimistic Text Light** weight 300 (normal)
- **Optimistic Text Light Swap** weight 300 (normal)
- **Optimistic Text Normal** weight 400 (normal)
- **Optimistic Text Normal Swap** weight 400 (normal)
- **Optimistic Text Medium** weight 500 (normal)
- **Optimistic Text Medium Swap** weight 500 (normal)
- **Optimistic Text Bold** weight 700 (normal)
- **Optimistic Text Bold Swap** weight 700 (normal)
- **Optimistic Text ExtraBold** weight 800 (normal)
- **Optimistic Text ExtraBold Swap** weight 800 (normal)
- **Optimistic Text Viet Light** weight 300 (normal)
- **Optimistic Text Viet Light Swap** weight 300 (normal)
- **Optimistic Text Viet Normal** weight 400 (normal)
- **Optimistic Text Viet Normal Swap** weight 400 (normal)
- **Optimistic Text Viet Bold** weight 700 (normal)
- **Optimistic Text Viet Bold Swap** weight 700 (normal)
- **Optimistic Text Arbc Light** weight 300 (normal)
- **Optimistic Text Arbc Light Swap** weight 300 (normal)
- **Optimistic Text Arbc Normal** weight 400 (normal)
- **Optimistic Text Arbc Normal Swap** weight 400 (normal)
- **Optimistic Text Arbc Bold** weight 700 (normal)
- **Optimistic Text Arbc Bold Swap** weight 700 (normal)
- **Optimistic Display Light** weight 300 (normal)
- **Optimistic Display Light Swap** weight 300 (normal)
- **Optimistic Display Medium** weight 500 (normal)
- **Optimistic Display Medium Swap** weight 500 (normal)
- **Optimistic Display Semibold** weight 600 (normal)
- **Optimistic Display Semibold Swap** weight 600 (normal)
- **Optimistic Display Bold** weight 700 (normal)
- **Optimistic Display Bold Swap** weight 700 (normal)
- **Optimistic Display Viet Light** weight 300 (normal)
- **Optimistic Display Viet Light Swap** weight 300 (normal)
- **Optimistic Display Viet Medium** weight 500 (normal)
- **Optimistic Display Viet Medium Swap** weight 500 (normal)
- **Optimistic Display Viet Bold** weight 700 (normal)
- **Optimistic Display Viet Bold Swap** weight 700 (normal)
- **Optimistic Display Arbc Light** weight 300 (normal)
- **Optimistic Display Arbc Light Swap** weight 300 (normal)
- **Optimistic Display Arbc Medium** weight 500 (normal)
- **Optimistic Display Arbc Medium Swap** weight 500 (normal)
- **Optimistic Display Arbc Bold** weight 700 (normal)
- **Optimistic Display Arbc Bold Swap** weight 700 (normal)
- **Optimistic** weight 300 800 (normal)
- **Optimistic DM** weight 300 800 (normal)
- **Optimistic 95** weight 300 800 (normal)

### Typography Hierarchy

| Role | Font | Size | Weight | Line Height | Letter Spacing | Notes |
|------|------|------|--------|-------------|----------------|-------|
| Body | Instagram Sans Condensed | 14px | 400 | 1.29 | normal | Standard reading text |
| Button | Instagram Sans Condensed | 14px | 600 | 1.29 | normal | Button label (14px) |
| Link | Instagram Sans Condensed | 14px | 500 | 1.29 | normal | Link (14px) — Decoration: none |
| Input | Instagram Sans Condensed | 12px | 400 | normal | normal | Form input (12px) |

### Font Weight Scale

CSS custom properties define 9 explicit weight steps:
- `--font-weight-system-extra-light`: `200` — ExtraLight
- `--font-weight-system-light`: `300` — Light
- `--font-weight-system-regular`: `400` — Regular
- `--text-input-label-font-weight`: `400` — Regular
- `--font-weight-system-medium`: `500` — Medium
- `--text-input-field-font-weight`: `500` — Medium
- `--font-weight-system-semibold`: `600` — SemiBold
- `--font-weight-system-bold`: `700` — Bold
- `--font-weight-system-extra-bold`: `800` — ExtraBold

### Full Font Size Scale

Sizes detected in the design (descending): `24px`, `16px`, `14px`, `12px`

> 2 size(s) detected outside the sampled hierarchy (24px, 16px). These appear on elements not in the sampled set — likely additional display sizes, marketing-section overrides, or third-party-widget styles.

### OpenType & Variable Font Features

The typography uses these OpenType features intentionally — this is a sophisticated type system, not a default fallback:

- **stylistic sets** (`ss0X`) — alternate letterforms enabled (often for brand-specific glyph variants)

**Clone instruction:** Enable these in your CSS:
```css
body {
  font-feature-settings: "ss02", "ss01";
}
```

## 4. Component Stylings

### Buttons

**Icon Button**
- Background: `transparent`
- Text: `#000000`
- Padding: 8px
- Radius: 0px
- Font: 14px weight 400
- Use: Toolbar/UI icons
- Focus: outline: `rgb(16, 16, 16) auto 1px`

**Light / Invert**
- Background: `#efefef` `{colors.surface-2}`
- Text: `#000000`
- Padding: 0px
- Radius: 0px
- Font: 14px weight 400
- Use: Bright CTA on dark sections
- Focus: outline: `rgb(16, 16, 16) auto 1px`

**Icon Button**
- Background: `transparent`
- Text: `#4150f7`
- Padding: 0px
- Radius: 0px
- Font: 14px weight 600
- Use: Toolbar/UI icons
- Focus: outline: `rgb(16, 16, 16) auto 1px`

**Ghost**
- Background: `transparent`
- Text: `#000000`
- Padding: 16px 8px
- Radius: 0px
- Font: 14px weight 400
- Use: Subtle action, toolbar, nav button
- Focus: outline: `rgb(16, 16, 16) auto 1px`

**Ghost**
- Background: `transparent`
- Text: `#3143e3`
- Padding: 0px
- Radius: 2px
- Font: 14px weight 500
- Use: Subtle action, toolbar, nav button
- Focus: outline: `rgb(16, 16, 16) auto 1px`

**Primary Brand**
- Background: `#4a5df9`
- Text: `#ffffff` `{colors.on-primary}`
- Padding: 0px 16px
- Radius: 8px
- Font: 14px weight 600
- Use: Primary CTA / brand action
- Focus: outline: `rgb(16, 16, 16) auto 1px`

**Primary Brand**
- Background: `#4a5df9`
- Text: `#ffffff` `{colors.on-primary}`
- Padding: 12px 20px
- Radius: 12px
- Font: 14px weight 600
- Use: Primary CTA / brand action
- Focus: outline: `rgb(16, 16, 16) auto 1px`


## 4b. Component Behaviors (State Matrix)

### Interaction State Narrative


*State transitions extracted via Playwright simulation — exact values in the YAML matrix below.*

```yaml
component-behaviors:
  button:
    default:
      bg: "rgba(0, 0, 0, 0)"
      fg: "rgb(65, 80, 247)"
    focus:
      bg: "rgba(0, 0, 0, 0)"
      fg: "rgb(65, 80, 247)"
  link:
    default:
      bg: "rgba(0, 0, 0, 0)"
      fg: "rgb(65, 80, 247)"
  footerLink:
    default:
      bg: "rgba(0, 0, 0, 0)"
      fg: "rgb(115, 115, 115)"
```

**Agent usage**: Validate generated components against this matrix. If your output's `:hover` state changes properties not listed here, you are off-brand.


## 4c. Component Vocabulary (Closed System)

*This brand uses ONLY the following component vocabulary. Introducing new variants without justification breaks the system's tonal coherence.*

### Buttons
- **7 shape(s)** in this system: `Icon Button`, `Light / Invert`, `Icon Button`, `Ghost`, `Ghost`
- **DO NOT introduce new buttons variants** without justification

## 5. Layout Principles

### Layout Type
**top-nav + content**

### Grid
Flexbox column

### Max Width
935px

### Spacing System
Compact spacing — information density prioritized

| Token | Value |
|-------|-------|
| xxs | 2px |
| xs | 8px |
| sm | 16px |
| md | 12px |
| base | 16px |
| lg | 24px |
| xl | 32px |
| 2xl | 48px |
| 3xl | 64px |

### Border Radius Scale
| Name | Value | Use |
|------|-------|-----|
| None | 0px | No rounding |
| Xs | 2px | Tiny corners (badges, micro elements) |
| Sm | 8px | Buttons, inputs, small elements |
| Md | 12px | Cards, containers |
| Lg | 20px | Large rounded elements, pill segments |
| Xl | 32px | Category strips, featured containers |
| Full | 9999px | Pills, avatars, circular elements |

### Shape Language

| Component | Border Radius |
|-----------|---------------|
| Buttons | `0px` |
| Page Body | `0px` |

**Shape Personality**: Sharp & Angular — No rounding. Precise, editorial, enterprise feel.

**Full Radius Spectrum**: 0px, 2px, 8px, 12px, 20px, 32px, 38px (from `allBorderRadii` scan)


## 5b. Spacing Rhythm Names

*Named spacing tokens with explicit use cases. Use these names in YOUR code instead of raw pixels for consistency.*

| Name | Value | Use case |
|------|-------|----------|
| **hero** | `64px` | Top/bottom of full-bleed hero sections |
| **section** | `32px` | Between major bands (color change, content shift) |
| **subsection** | `24px` | Within a section, between content groups |
| **card** | `12px` | Card padding, list-item spacing |
| **compact** | `16px` | Form fields, tight clusters, badge padding |
| **micro** | `8px` | Icon-text gap, tag inner padding |

**Agent rule**: NEVER hardcode raw pixel values for spacing in generated UI. Always reference these named tokens (`spacing-rhythm.section`, etc.).

## 5c. Widget & Structure Library

Structural patterns extracted from the page DOM — these are the **blueprints** an agent should follow to reproduce the page architecture (not just CSS values).

**2/8 structural patterns detected.**

### Card Grid Pattern

- **Card count:** 3 cards detected
- **Columns (desktop):** 2-up grid
- **Card dimensions:** 935×414px (aspect 2.26:1)
- **Gap:** 1px between cards
- **Content:** ✓ image
- **Image position:** top
- **Clone instruction:** Build a 2-column grid (desktop) with cards at ~2.26:1 aspect ratio. Each card has an image at the top.

### Footer Pattern

- **Columns:** 1
- **Links:** 16 total
- **Height:** 135px
- **Includes:** ✗ no newsletter | ✓ social icons |  ✓ copyright
- **Clone instruction:** Build a 1-column footer with ~16 links per column, social media links, and a copyright line.

## 6. Depth & Elevation

| Level | Treatment | Use |
|-------|-----------|-----|
| Flat (Level 0) | No shadow | Page background, content blocks |

**Shadow Philosophy**: Flat design — no shadows used. Borders and spacing define structure.

## 7. Motion & Interaction

### Dominant Easing Curves

| Curve | Semantic Name |
|-------|---------------|
| `ease` | CSS ease — Default |
| `ease-in-out` | Ease In-Out — Symmetric |
| `ease-in` | Ease In — Accelerating |

### Duration Scale

| CSS Variable | Value | Tier |
|--------------|-------|------|
| `--glimmer-animation-duration` | `1000ms` | Cinematic |
| `--ig-duration-extra-extra-short-in` | `100ms` | Fast |
| `--fds-duration-extra-short-out` | `150ms` | Fast |
| `--fds-duration-extra-short-in` | `200ms` | Normal |
| `--fds-duration-extra-long-in` | `1000ms` | Cinematic |
| `--fds-duration-short-out` | `200ms` | Normal |
| `--fds-duration-none` | `0ms` | Instant |
| `--fds-duration-short-in` | `280ms` | Normal |
| `--fds-duration-long-out` | `350ms` | Slow |
| `--fds-duration-extra-long-out` | `1000ms` | Cinematic |

### Copy-Paste Transition Snippets

**All Props**
```css
transition: height 0.2s ease-in-out;
```

**Opacity**
```css
transition: opacity 0.1s ease-out;
```

**Transform**
```css
transition: transform 0.15s ease-out;
```

**Opacity**
```css
transition: opacity 0.2s;
```

### Keyframe Animation Catalog

| Animation Name | Type | Animated Props | Use Hint |
|----------------|------|----------------|----------|
| `x10tv6ar-B` | Slide | transform | UI transition |
| `x122imku-B` | Fade | height, opacity | UI transition |
| `x127erq4-B` | Fade | opacity | UI transition |
| `x128cnzl-B` | Slide | transform | UI transition |
| `x12cjf5l-B` | Custom | background-position-x | UI transition |
| `x12ve19h-B` | Fade | opacity | UI transition |
| `x1397pin-B` | Slide | transform | UI transition |
| `x13sqfrp-B` | Slide | transform | UI transition |
| `x16auqsx-B` | Fade | opacity | UI transition |
| `x16ddlwn-B` | Slide | transform | UI transition |
| `x16e58t8-B` | Rotate / Spin | transform | UI transition |
| `x17a81l7-B` | Slide | transform | UI transition |
| `x17f32z3-B` | Fade | opacity | UI transition |
| `x17qceat-B` | Fade | opacity | UI transition |
| `x17t1eie-B` | Custom | height | UI transition |
| `x18ppsx7-B` | Fade | box-shadow, opacity | UI transition |
| `x18re5ia-B` | Fade | opacity | UI transition |
| `x18x0dr7-B` | Fade + Move | opacity, transform | UI transition |
| `x190dji-B` | Custom | height | UI transition |
| `x19100ke-B` | Custom | background-position-x, background-position-y | UI transition |

> *142 additional animations omitted (repetitive variants). See raw keyframes in `raw-css.json`.*

### Motion Fingerprint

- **Speed Character**: Deliberate & Calm (median duration: `350ms`)
- **Dominant Easing**: custom cubic-bezier curves
- **Animation Library**: 162 unique animations (162 total including variants)

> This design moves with deliberate & calm timing using custom cubic-bezier curves, creating a UI that feels calm and controlled.

## 8. Do's and Don'ts

### Do
- Use -apple-system as the primary typeface — it defines the brand personality
- Use Accent (`#0095f6`) as the primary accent — it's the brand's signature interactive color
- Use small 2px radius for buttons — this design system uses subtle rounding, not pill shapes
- Each card includes a top image — imagery is part of the card identity, not optional

### Don't
- Don't substitute with generic sans-serif or serif — the custom font carries the brand
- Don't introduce additional saturated accent colors — the palette is intentionally controlled
- Don't over-round buttons with pill or large radius — the system uses restrained, sharp-ish corners


## 7b. Enforceable Brand Rules

*Structured Do/Don't with reasoning and validation tests. Agents can programmatically verify generated UI.*

```yaml
rules:
  - id: brand-canvas-001
    type: do
    rule: "Always use the page background `rgb(255, 255, 255)` as the base canvas"
    why: "Every component is designed to composit against this exact tone"
    test: "document.body.style.backgroundColor === 'rgb(255, 255, 255)'"
  - id: brand-accent-001
    type: do
    rule: "Reserve `#0095F6` for primary CTAs and brand-mark signals only"
    why: "Single chromatic assertion device — overuse dilutes meaning"
    test: "querySelectorAll('[style*=\"#0095F6\"]').length <= 3 per fold"
  - id: brand-depth-001
    type: dont
    rule: "Do NOT introduce drop shadows on cards or sections"
    why: "Containment is achieved via borders, not elevation — adding shadows breaks the depth contract"
    test: "getComputedStyle(card).boxShadow === 'none'"
```

## 9. Responsive Behavior

### Breakpoints
| Name | Width | Key Changes |
|------|-------|-------------|
| Mobile | 375px | Single column, compact spacing |
| Mobile | 480px | Single column, compact spacing |
| Mobile Large | 639px | Expanded mobile layout |
| Mobile Large | 735px | Expanded mobile layout |
| Mobile Large | 767px | Expanded mobile layout |
| Tablet | 1024px | Multi-column grids begin |
| Desktop | 1263px | Full feature layout |
| Large Desktop | 1439px | Maximum content width |

### Token Diff — Desktop vs Mobile

| Element | Property | Desktop | Mobile |
|---------|----------|---------|--------|
| button | padding | `8px` | `8px 0px 8px 8px` |
| button | width | `34px` | `32px` |

### Collapsing Strategy
- Navigation: horizontal links → hamburger menu on mobile
- Cards: multi-column → stacked vertical on mobile
- Footer: multi-column → stacked single column on mobile

### Touch Targets
- Buttons: 8px padding
- Navigation: adequate spacing between items
- Interactive elements: minimum 44px touch target recommended

### Collapsing Narrative

How the structural patterns adapt from desktop to mobile (extracted from both viewport extractions):

*No major structural differences detected between desktop and mobile widgets. The same blueprints scale rather than collapse — verify by inspecting actual mobile render.*

## 9b. Visual Tone & Photography

**Tone:** Photography-driven

The site is dominated by photography (JPG/WebP). Photos carry the brand voice as much as the typography. Use authentic, brand-appropriate imagery — generic stock will degrade quality.

**Canonical Brand Image (OG):**
- https://scontent-cdg4-2.cdninstagram.com/v/t51.82787-15/670714337_18077077985634189_2365061546279415674_n.jpg?stp=c216.0.648.648a_dst-jpg_e35_s640x640_tt6&_nc_cat=109&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=qpGLQLpeFqsQ7kNvwF1DlSj&_nc_oc=Adp9m7iCte1rKjCAOznOkPe9LdLG7hqcuHcwze1hU4VjgYp-0BRHAzV23J4M9oKiADOztQViKIIqpHdihHTaShXW&_nc_zt=23&_nc_ht=scontent-cdg4-2.cdninstagram.com&_nc_gid=A-Nrwn9Tdyvih7frk0uqog&_nc_ss=79689&oh=00_Af5NCGMXVBydbc6cDAOHKKGMmQL-r-3hCyweHP3sqihdXg&oe=6A20CEFC
  *This is the image shown when the site is shared on social media — represents the brand visual essence.*

**Hero Image (above-fold dominant visual):**
- Aspect: 1:1 (square / portrait)
- Rendered size: 599×599px
- *Use this aspect ratio + composition for your clone's hero — mimicking the proportion preserves the visual hierarchy.*

**Aspect Ratio Distribution:**
- Landscape (1.15–2.3): 0 (0%)
- Portrait (<0.87): 9 (75%)
- Square (0.87–1.15): 3 (25%)

**Media Format Mix:**
- JPG: 12 (typically photographic content)

**Average rendered image size:** 341×418px
**Above-fold image count:** 6 / 12

**Decorative Patterns Detected:**
- 1 multi-stop linear gradient (mesh-like, 3+ color stops) — the brand leans on rich color transitions for visual depth

**Clone instruction for decorative work:** Decorative details are subtle — don't over-style; the design relies on restraint.

**Imagery Guidance for clones:**
- Source authentic photography (or licensed stock that matches the brand mood) — placeholders will visibly degrade the clone.
- Match the dominant aspect ratio (see above) so card grids and hero compositions hold.

## 10. Agent Prompt Guide

### Quick Reference
- Background: Pure White (`#ffffff`)
- Primary text: Pure Black (`#000000`)
- Accent: Sky Bright (`#0095f6`)
- Border: Translucent Charcoal (80%) (`rgba(43, 48, 54, 0.8)`)
- Font: Instagram Sans Condensed
- Body: 14px weight 400

### Example Component Prompts
- "Create the primary CTA button: `#0095f6` background, `#000000` text, 9999px border-radius, 8px padding, 600 weight, Instagram Sans Condensed font."
- "Build navigation: sticky on `#ffffff`. Instagram Sans Condensed 16px weight 400 for links."

### Iteration Guide
1. **Canvas**: Set the light canvas to Pure White (`#ffffff`) — every component is composited against this exact base.
2. **Typography**: All type in Instagram Sans Condensed, weight range 200–800. Never exceed 800 — heavier weights break the brand's tonal restraint.
3. **Accent**: Sky Bright (`#0095f6`) is the sole interactive color. On hover → #00987c (`#00987c`). Use CSS transitions, not opacity/brightness filters.
4. **Motion**: All transitions use `cubic-bezier(0,0,1,1)`. Timing: 100ms for micro-interactions, 350ms for layout changes. Never use linear for UI transitions — preserve the brand's easing personality.
5. **Shape**: CTAs at `0px`. Apply border-radius from the extracted scale only — don't invent intermediate values.
6. **Spacing**: Use the `--ca-space-*` token scale (8px–32px). All padding, margin, and gap values are multiples from this scale — no magic numbers.
7. **Tokens**: Import from §11 CSS Export (`--ca-*` vars). Never hardcode hex values — always reference a token so theming remains consistent.

## 11. CSS Design Tokens Raw Export

*Copy-paste ready `:root {}` block — all values extracted directly from the live site.*

```css
/* Colors */
:root {
  --ca-on-primary: #ffffff;
  --ca-surface-1: #f3f5f7;
  --ca-surface-2: #efefef;
  --ca-ink-muted: #262626;
  --ca-ink-subtle: #8e8e8e;
  --ca-primary: #0095f6;
  --ca-primary-hover: #00987c;
  --ca-hairline: #2b3036;
  --ca-primary-focus: #101010;
  --ca-accent-glow: #65676b;
  --ca-semantic-success: #31a24c;
}

/* Typography */
:root {
  --ca-font-primary: "Instagram Sans Condensed", system-ui, sans-serif;
  --ca-text-body: 14px;
  --ca-text-small: 14px;
  --ca-text-button: 14px;
  --ca-text-mono: 12px;
}

/* Spacing & Radius */
:root {
  --ca-space-xxs: 2px;
  --ca-space-xs: 8px;
  --ca-space-sm: 16px;
  --ca-space-md: 12px;
  --ca-space-base: 16px;
  --ca-space-lg: 24px;
  --ca-space-xl: 32px;
  --ca-space-2xl: 48px;
  --ca-space-3xl: 64px;
  --ca-radius-none: 0px;
  --ca-radius-xs: 2px;
  --ca-radius-sm: 8px;
  --ca-radius-md: 12px;
  --ca-radius-lg: 20px;
  --ca-radius-xl: 32px;
  --ca-radius-full: 9999px;
}
```


## 13. Page Structure Skeleton

*The actual layout the source site uses. Reproduce these sections in order to match the site structure.*

```yaml
page-skeleton:
  - section: unknown
    tag: div
    height: 1375px
    width: full-bleed
    layout: block
    children: 1
  - section: main-content
    tag: main
    classes: ["xvbhtw8", "x78zum5", "xdt5ytf", "x1iyjqo2"]
    height: 2084px
    width: full-bleed
    layout: flex-column justify=center
    children: 2
    bg: "rgb(255, 255, 255)"
  - section: section-3
    tag: section
    classes: ["x78zum5", "xdt5ytf", "x1iyjqo2", "xg6iff7"]
    height: 2219px
    width: full-bleed
    layout: flex-column justify=normal
    children: 3
  - section: footer
    tag: footer
    classes: ["x1qjc9v5", "x9f619", "x78zum5", "xdt5ytf"]
    height: 135px
    width: full-bleed
    layout: flex-column justify=normal
    children: 1
    bg: "rgb(255, 255, 255)"
    padding: "0px 16px"
```

**Agent rule**: rebuild sections in this order (sorted by vertical position). Match the layout primitive (grid N-col / flex direction / block).


## 14. Copy Library (Real Content from Source)

*Actual text content extracted from the live page. Use these strings verbatim when reproducing the site — they carry the brand voice.*

```yaml
copy:
  ctas:
    - "Suivre"
    - "J’aime"
    - "Répondre"
  footer-links:
    - "Meta"
```

**Agent rule**: reuse these exact strings when generating UI. Do NOT translate or rephrase — brand voice is preserved through the original wording.


## 15. Asset Inventory (Image Roles & Ratios)

*Image inventory classified by role and aspect ratio. When reproducing the site, allocate this number of assets per role.*

```yaml
assets:
  product:
    count: 2
    avg-ratio: 1.00
    common-aspect: "~1:1 square"
  thumbnail:
    count: 18
    avg-ratio: 1.00
    common-aspect: "~1:1 square"
    sample-alts:
      - "Photo de profil de ui_tapu_28"
      - "Photo de profil de ui_tapu_28"
      - "Photo de profil de ui_tapu_28"
```

**Agent rule**: when generating placeholder images, match these counts and aspect ratios. Use neutral placeholder backgrounds for `product` (e.g. `#f5f5f5`), full-color photography hints for `hero` and `editorial`.


## 16. Component HTML Templates

*Suggested HTML markup for reproducing the key components — based on what was detected in the source DOM.*

### Button (primary action)
```html
<button class="btn btn-primary">
  Action
</button>
```
_Source pattern detected: padding `8px` · radius `0px` · weight `400`_

**Agent rule**: use these markup skeletons as the structural baseline. Apply tokens from §2-3 for visual styling.


## 12. Known Extraction Gaps

*Auto-detected limitations of this extraction — understand before building:*

- **Sparse component extraction** — fewer than 5 component types detected. Highly dynamic sections (modals, datepickers, carousels) require interaction to render and are not captured in a static pass.


---
## Extraction Completeness: 66/100 (C)

| Category | Score | Max | Detail |
|----------|-------|-----|--------|
| Colors & Palette | 25 | 25 | 20 named colors |
| Typography | 10 | 20 | 4 roles defined |
| Components | 4 | 20 | 1 specs extracted |
| Motion & Interaction | 12 | 15 | Keyframes present |
| CSS Custom Properties | 10 | 10 | 1141 vars |
| Responsive Breakpoints | 5 | 5 | 8 breakpoints |
| Variable Fonts | 0 | 5 | None detected |

## 12. Known Gaps & Confidence

Explicit list of what this extraction could NOT capture. Agents should not invent values for these — either skip the feature or use the documented baseline + heuristic fallback.

| Category | What's missing | Fallback strategy |
|----------|----------------|-------------------|
| **Form inputs** | No text input fields detected on this page | Use the documented border-radius + accent border on focus; 12-16px padding inside |

### Per-section confidence

| Section | Confidence | Reason |
|---------|------------|--------|
| §1 Visual Theme | High | Body bg extracted via getComputedStyle() |
| §2 Colors | High | 1141 CSS vars (semantic naming requires ≥20 for high) |
| §3 Typography | Medium | 4 typography roles inferred |
| §4 Components | Low | 1 component variants captured |
| §7 Motion | High | Keyframes + transitions |
| §8 Do's/Don'ts | Medium | 7 rules generated; design-decisions.json has evidence per rule |
| §9 Responsive | High | 8 breakpoints detected |
| §9b Photography | High | 12 images, hero present |

---
*Generated by Clone Architect — automated Playwright extraction + design analysis.*
*Source: https://www.instagram.com/p/DXRuJ3Fmq2q/?igsh=NmRha3YyeXN4NHhu | 2026-05-30T20:41:33.777Z*
*All values verified via getComputedStyle() — no approximation, no hallucination.*