getComputedStyle() from the live screenshots visible here.
Color Palette
17 colors extracted via getComputedStyle(). Click any swatch to copy its hex value.
Background & Surface
Text & Content
Accent & Interactive
Border & Divider
Full Extracted Palette (+8)
Typography
All values extracted via getComputedStyle() — no estimation.
| Role | Font Family | Size / Weight | Line Height | Letter Spacing | Preview |
|---|---|---|---|---|---|
| Display Hero | SF Pro Rounded | 36px / w500 | 1.11 | normal | Display Hero |
| Button Large | ui-sans-serif | 18px / w400 | 1.56 | normal | Button Large |
| Button Large | ui-sans-serif | 18px / w500 | 1.56 | normal | Button Large |
| Body | ui-sans-serif | 16px / w400 | 1.5 | normal | Body |
| Button Large | ui-monospace | 16px / w400 | 1.5 | normal | Button Large |
| Button | ui-monospace | 14px / w400 | 0px | normal | Button |
| Input | ui-sans-serif | 14px / w400 | 1.43 | normal | Input |
Live Components
Rendered in real HTML using your extracted tokens — no screenshots.
Buttons
Form Inputs
Card
Badges & Labels
Spacing Scale
Border Radius
0px
12px
12px
12px
16px
16px
9999px
Component Specs
Extracted CSS values per component and variant state.
### Buttons
- Background: `transparent`
- Text: `#737373` `{colors.hairline}`
- Padding: 4px 10px
- Radius: 0px
- Font: 14px weight 400
- Use: Subtle action, toolbar, nav button
- Focus: outline: `rgba(0, 0, 0, 0) solid 2px`
- Background: `rgba(0, 0, 0, 0.05)`
- Text: `#000000`
- Padding: 6px 16px
- Radius: 9999px
- Font: 18px weight 400
- Use: Status pills, tags, chips
- Focus: outline: `rgba(0, 0, 0, 0) solid 2px`
- Background: `#262626` `{colors.ink-muted}`
- Text: `#ffffff` `{colors.surface-1}`
- Padding: 6px 16px
- Radius: 9999px
- Font: 18px weight 400
- Use: Status pills, tags, chips
- Focus: outline: `rgba(0, 0, 0, 0) solid 2px`
- Background: `transparent`
- Text: `#a3a3a3`
- Padding: 0px
- Radius: 0px
- Font: 16px weight 400
- Use: Toolbar/UI icons
- Focus: outline: `rgba(0, 0, 0, 0) solid 2px`
Navigation
- Background: `#ffffff` `{colors.surface-1}`
- Padding: 0px
- Radius: none
- Font: 16px weight 400
- Use: Static flex nav — N/A items
Code Blocks
- Background: `rgba(0, 0, 0, 0.05)`
- Text: `#000000`
- Padding: 0px
- Radius: 12px
- Border: 1px solid rgb(245, 245, 245)
- Font: 14px weight 400 — ui-monospace
- Use: Code samples, CLI commands, syntax highlighting blocks
Interaction State Narrative
Buttons
- **DO NOT introduce new buttons variants** without justification
Navigation
- **DO NOT introduce new navigation variants** without justification
Code Blocks
- **DO NOT introduce new code blocks variants** without justification
Visual Reference
Playwright screenshots captured during extraction — source of truth for all tokens.
Breakpoints
Motion & Transitions
2 motion tokens — easing curves and durations.
| transition-1 | all |
| transition-2 | color 0.15s cubic-bezier(0.4, 0, 0.2, 1), background-color 0.15s cubic… |
Motion Timeline
1 keyframe animation extracted from the live page. Preview 1 below — each block is animating right now with the actual extracted keyframes.
spin
Component States
Default → Hover → Focus → Active visual diff per component. Captured via Playwright state simulation.
| Component | States | |
|---|---|---|
| button |
default
button
bg rgba(0, 0, 0, 0)
fg rgb(115, 115, 115) |
focus
button
bg rgba(0, 0, 0, 0)
fg rgb(115, 115, 115) |
| link |
default
link
bg rgba(0, 0, 0, 0)
fg rgb(0, 0, 0) | |
| navLink |
default
navLink
bg rgba(0, 0, 0, 0)
fg rgb(0, 0, 0) | |
| footerLink |
default
footerLink
bg rgba(0, 0, 0, 0)
fg rgb(115, 115, 115) |
hover
footerLink
bg rgba(0, 0, 0, 0)
fg rgb(115, 115, 115) |
Z-Index Stacking Context
6 z-index values detected. Top 20 ordered by stacking priority. ● 100+ (modals) · ● 10-99 (overlays) · ● 1-9 (UI chrome).
Export tokens
Copy these design tokens to any framework. Generated from ollama.com live extraction.
Clicks copy to clipboard AND download the file. All values from getComputedStyle() on the live page — no estimates.
DESIGN.md
Narrative design system document — paste directly into Claude Code, Cursor, or Bolt.
---
version: alpha
name: ollama.com
description: "Light product system built on #ffffff with #f87171 as the primary CTA accent. Type anchored in ui-sans-serif at 36px / weight 500. Extracted automatically from https://ollama.com/ — every value from getComputedStyle(), no approximation."
narrative: |
ollama.com is built on a pure-white canvas (rgb(255, 255, 255)).
The system uses rgb(248, 113, 113) as the accent for primary actions and brand signals.
Fully-rounded CTAs (9999px) signal a friendly, tactile interaction model alongside ui-sans-serif as the primary typeface.
colors:
background: "#ffffff"
surface-1: "#ffffff"
surface-2: "#f5f5f5"
ink-muted: "#262626"
primary: "#f87171"
on-primary: "#111111"
primary-hover: "#facc15"
hairline: "#737373"
typography:
display-xl:
fontFamily: "SF Pro Rounded"
fontSize: 36px
fontWeight: 500
lineHeight: 1.11
letterSpacing: 0
body:
fontFamily: "ui-sans-serif"
fontSize: 16px
fontWeight: 400
lineHeight: 1.5
letterSpacing: 0
button:
fontFamily: "ui-sans-serif"
fontSize: 18px
fontWeight: 400
lineHeight: 1.56
letterSpacing: 0
mono:
fontFamily: "ui-sans-serif"
fontSize: 14px
fontWeight: 400
lineHeight: 1.43
letterSpacing: 0
rounded:
none: 0px
xs: 12px
sm: 12px
md: 12px
lg: 16px
xl: 16px
xxl: 24px
pill: 9999px
spacing:
xxs: 2px
xs: 4px
sm: 9px
md: 10px
lg: 32px
xl: 112px
xxl: 64px
section: 80px
components:
button-ghost:
backgroundColor: "transparent"
textColor: "{colors.hairline}"
typography: "{typography.mono}"
rounded: "{rounded.none}"
padding: 4px 10px
button-pill:
backgroundColor: "#000000"
textColor: "#000000"
typography: "{typography.button}"
rounded: "{rounded.pill}"
padding: 6px 16px
button-pill:
backgroundColor: "{colors.ink-muted}"
textColor: "{colors.surface-1}"
typography: "{typography.button}"
rounded: "{rounded.pill}"
padding: 6px 16px
navigation-main-nav:
backgroundColor: "{colors.surface-1}"
typography: "{typography.body}"
rounded: "{rounded.none}"
code-block-inline-code--pre:
backgroundColor: "#000000"
textColor: "#000000"
typography: "{typography.mono}"
rounded: "{rounded.xs}"
extracted_at: "2026-05-30T20:39:37.494Z"
completeness: 66
scoreVersion: "v2"
---
# Design System — ollama.com
> Extracted automatically by Clone Architect from https://ollama.com
> Date: 2026-05-30
> Viewport: Desktop 1440x900 + Mobile 390x844
> Every value in this file comes from real getComputedStyle() — no approximation.
> **🤖 TL;DR for AI agents** (read this first — saves you scanning the full doc):
>
> - **Canvas**: `rgb(255, 255, 255)` is the page background. Every component composits against this.
> - **Accent**: `rgb(248, 113, 113)` for primary CTAs ONLY. Never decorative.
> - **Body type**: 16px (token: `typography.body`). Default for ALL text not in a heading role.
> - **Section rhythm**: 160px between major bands. Card padding: 32px.
> - **Default radius**: 12px on buttons/inputs. Pills (`9999px`) only for icon-buttons or status chips.
> - **Forbidden**: Do NOT introduce heavy box-shadows — this system relies on borders for separation
>
> **Before generating UI**: import this DESIGN.md, scan §2 (Color Palette) + §4 (Components) + §10 (Agent Guide). Skip §11–12 unless extending.
## 1. Visual Theme & Atmosphere
ollama.com adopts the classic pure-white canvas (`#ffffff`) — a deliberate choice that recedes into transparency, letting typography, color and product imagery carry the entire visual weight.
Typography is anchored in **ui-sans-serif**.
Body text reads in Pure Black (`#000000`) (contrast ratio 100.0:1, well above WCAG AA). **Coral** (`#f87171`) is the single high-saturation color in the system — it earns its presence only on interactive elements, making CTAs and links the unmistakable focal points against the otherwise neutral palette. Shadow is absent by design — depth is conveyed through borders, spacing, and color differentiation rather than light simulation.
Border radius varies from pill-shaped (fully rounded) to moderately rounded elements, creating visual rhythm. Motion design uses smooth easing curves for polished state transitions.
**Key Characteristics:**
- Background: Pure White (`#ffffff`)
- Primary typeface: ui-sans-serif
- Accent: Coral (`#f87171`)
- Display: 36px weight 500
## 2. Color Palette & Roles
### Background & Surface
- **Pure White** (`#ffffff`): Page background (primary)
- **Light Gray** (`#e5e7eb`): Surface / elevated background
- **Warm Cream** (`#f5f5f5`): Surface / elevated background
- **Light Gray** (`#e5e5e5`): Surface / elevated background
### Text & Content
- **Pure Black** (`#000000`): Primary body text
- **Warm Brown** (`#262626`): Secondary text
### Accent & Interactive
- **Slate Gray** (`#6b7280`): Interactive / accent
- **Coral** (`#f87171`): Interactive / accent
- **Gold** (`#facc15`): Interactive / accent
- **#4ade80** (`#4ade80`): Interactive / accent
- **M Tricolor Blue** (`#2563eb`): Interactive / accent
### Border & Divider
- **Silver** (`#d4d4d4`): Borders / dividers
### Full Extracted Palette
15 distinct colors detected on the live page (12 categorized above + 3 additional below). Every value is a real `getComputedStyle()` color — no approximation.
- `#737373` — Stone
- `#a3a3a3` — Cool Gray
- `#525252` — Slate
### CSS Custom Properties (Design Tokens)
**Shadow Token**
- `--tw-ring-offset-shadow`: `0 0 #0000`
- `--tw-ring-shadow`: `0 0 #0000`
- `--tw-shadow`: `0 0 #0000`
- `--tw-shadow-colored`: `0 0 #0000`
**Spacing Token**
- `--tw-numeric-spacing`: ``
- `--tw-border-spacing-x`: `0`
- `--tw-border-spacing-y`: `0`
**Other tokens**
- `--tw-ring-color`: `#3b82f680`
- `--tw-ring-offset-color`: `#fff`
- `--tw-bg-opacity`: `1`
## 3. Typography Rules
### Font Families
- **Primary**: `ui-sans-serif`
- **Secondary**: `SF Pro Rounded`
- **Font 3**: `ui-monospace`
### Typography Hierarchy
| Role | Font | Size | Weight | Line Height | Letter Spacing | Notes |
|------|------|------|--------|-------------|----------------|-------|
| Display Hero | SF Pro Rounded | 36px | 500 | 1.11 | normal | Main headline (h1) |
| Button Large | ui-sans-serif | 18px | 400 | 1.56 | normal | Button label (18px) |
| Button Large | ui-sans-serif | 18px | 500 | 1.56 | normal | Button label (18px) |
| Body | ui-sans-serif | 16px | 400 | 1.5 | normal | Standard reading text |
| Button Large | ui-monospace | 16px | 400 | 1.5 | normal | Button label (16px) |
| Button | ui-monospace | 14px | 400 | 0px | normal | Button label (14px) |
| Input | ui-sans-serif | 14px | 400 | 1.43 | normal | Form input (14px) |
### Full Font Size Scale
Sizes detected in the design (descending): `36px`, `30px`, `24px`, `20px`, `18px`, `16px`, `14px`, `12px`
> 4 size(s) detected outside the sampled hierarchy (30px, 24px, 20px, 12px). These appear on elements not in the sampled set — likely additional display sizes, marketing-section overrides, or third-party-widget styles.
## 4. Component Stylings
### Buttons
**Ghost**
- Background: `transparent`
- Text: `#737373` `{colors.hairline}`
- Padding: 4px 10px
- Radius: 0px
- Font: 14px weight 400
- Use: Subtle action, toolbar, nav button
- Focus: outline: `rgba(0, 0, 0, 0) solid 2px`
**Pill**
- Background: `rgba(0, 0, 0, 0.05)`
- Text: `#000000`
- Padding: 6px 16px
- Radius: 9999px
- Font: 18px weight 400
- Use: Status pills, tags, chips
- Focus: outline: `rgba(0, 0, 0, 0) solid 2px`
**Pill**
- Background: `#262626` `{colors.ink-muted}`
- Text: `#ffffff` `{colors.surface-1}`
- Padding: 6px 16px
- Radius: 9999px
- Font: 18px weight 400
- Use: Status pills, tags, chips
- Focus: outline: `rgba(0, 0, 0, 0) solid 2px`
**Icon Button**
- Background: `transparent`
- Text: `#a3a3a3`
- Padding: 0px
- Radius: 0px
- Font: 16px weight 400
- Use: Toolbar/UI icons
- Focus: outline: `rgba(0, 0, 0, 0) solid 2px`
### Navigation
**Main Nav**
- Background: `#ffffff` `{colors.surface-1}`
- Padding: 0px
- Radius: none
- Font: 16px weight 400
- Use: Static flex nav — N/A items
### Code Blocks
**Inline Code / Pre**
- Background: `rgba(0, 0, 0, 0.05)`
- Text: `#000000`
- Padding: 0px
- Radius: 12px
- Border: 1px solid rgb(245, 245, 245)
- Font: 14px weight 400 — ui-monospace
- Use: Code samples, CLI commands, syntax highlighting blocks
## 4b. Component Behaviors (State Matrix)
### Interaction State Narrative
*State transitions extracted via Playwright simulation — exact values in the YAML matrix below.*
```yaml
component-behaviors:
button:
default:
bg: "rgba(0, 0, 0, 0)"
fg: "rgb(115, 115, 115)"
focus:
bg: "rgba(0, 0, 0, 0)"
fg: "rgb(115, 115, 115)"
link:
default:
bg: "rgba(0, 0, 0, 0)"
fg: "rgb(0, 0, 0)"
navLink:
default:
bg: "rgba(0, 0, 0, 0)"
fg: "rgb(0, 0, 0)"
footerLink:
default:
bg: "rgba(0, 0, 0, 0)"
fg: "rgb(115, 115, 115)"
hover:
bg: "rgba(0, 0, 0, 0)"
fg: "rgb(115, 115, 115)"
```
**Agent usage**: Validate generated components against this matrix. If your output's `:hover` state changes properties not listed here, you are off-brand.
## 4c. Component Vocabulary (Closed System)
*This brand uses ONLY the following component vocabulary. Introducing new variants without justification breaks the system's tonal coherence.*
### Buttons
- **4 shape(s)** in this system: `Ghost`, `Pill`, `Pill`, `Icon Button`
- **DO NOT introduce new buttons variants** without justification
### Navigation
- **1 shape(s)** in this system: `Main Nav`
- **DO NOT introduce new navigation variants** without justification
### Code Blocks
- **1 shape(s)** in this system: `Inline Code / Pre`
- **DO NOT introduce new code blocks variants** without justification
## 5. Layout Principles
### Layout Type
**top-nav + content**
### Grid
Flexbox column
### Max Width
768px
### Spacing System
Generous spacing — editorial breathing room
| Token | Value |
|-------|-------|
| xxs | 2px |
| xs | 4px |
| sm | 9px |
| md | 10px |
| base | 24px |
| lg | 32px |
| xl | 112px |
| 2xl | 160px |
| 3xl | 64px |
### Border Radius Scale
| Name | Value | Use |
|------|-------|-----|
| None | 0px | No rounding |
| Xs | 12px | Tiny corners (badges, micro elements) |
| Sm | 12px | Buttons, inputs, small elements |
| Md | 12px | Cards, containers |
| Lg | 16px | Large rounded elements, pill segments |
| Xl | 16px | Category strips, featured containers |
| Full | 9999px | Pills, avatars, circular elements |
### Shape Language
| Component | Border Radius |
|-----------|---------------|
| Buttons | `0px` |
| Navigation | `none` |
| Code Blocks | `12px` |
| Page Body | `0px` |
**Shape Personality**: Moderate Rounding — Medium corners (4–12px). Modern SaaS standard, neither sharp nor pill.
**Full Radius Spectrum**: 12px, 16px, full/pill (from `allBorderRadii` scan)
## 5b. Spacing Rhythm Names
*Named spacing tokens with explicit use cases. Use these names in YOUR code instead of raw pixels for consistency.*
| Name | Value | Use case |
|------|-------|----------|
| **hero** | `64px` | Top/bottom of full-bleed hero sections |
| **section** | `112px` | Between major bands (color change, content shift) |
| **subsection** | `32px` | Within a section, between content groups |
| **card** | `10px` | Card padding, list-item spacing |
| **compact** | `9px` | Form fields, tight clusters, badge padding |
| **micro** | `4px` | Icon-text gap, tag inner padding |
**Agent rule**: NEVER hardcode raw pixel values for spacing in generated UI. Always reference these named tokens (`spacing-rhythm.section`, etc.).
## 5c. Widget & Structure Library
Structural patterns extracted from the page DOM — these are the **blueprints** an agent should follow to reproduce the page architecture (not just CSS values).
**4/8 structural patterns detected.**
### Hero Pattern
- **Composition:** centered — Centered composition — heading + subheading + CTAs stacked vertically, content centered horizontally. Common for SaaS marketing pages.
- **Viewport coverage:** 502px tall (not full-viewport)
- **Heading:** "The easiest way to build with open models" — 36px center-aligned
- **Subheading:** "paste this in PowerShell, or download Ollama"
- **Media:** present, positioned top
- **CTAs:** none detected in hero (unusual — agent should verify)
- **Clone instruction:** Reproduce the **centered** layout. Use the heading font-size token at the documented size. Place media top of text.
### Navigation Pattern
- **Position:** static (scrolls with page)
- **Layout:** logo-left-links-left — Logo and links both on the left (CTAs typically right)
- **Height:** 63px
- **Logo:** ✓ present
- **Nav links:** 3 primary items
- **CTAs in nav:** 2
- **Clone instruction:** Build a static logo left links left navigation. Reserve 2 slots for primary CTAs.
### Pricing Table Pattern
- **Tier count:** 2 pricing tiers
- **Layout:** side-by-side (horizontal comparison)
- **Columns (desktop):** 2-up
- **Feature list:** ✓ (median ~2 feature points per tier)
- **Clone instruction:** Build a 2-column side-by-side pricing comparison.
### Footer Pattern
- **Columns:** 1
- **Links:** 9 total
- **Height:** 44px
- **Includes:** ✗ no newsletter | ✓ social icons | ✓ copyright
- **Clone instruction:** Build a 1-column footer with ~9 links per column, social media links, and a copyright line.
## 6. Depth & Elevation
| Level | Treatment | Use |
|-------|-----------|-----|
| Flat (Level 0) | No shadow | Page background, content blocks |
**Shadow Philosophy**: Flat design — no shadows used. Borders and spacing define structure.
## 7. Motion & Interaction
### Dominant Easing Curves
| Curve | Semantic Name |
|-------|---------------|
| `cubic-bezier(0.4,0,0.2,1)` | Material Standard — Balanced |
### Duration Scale
| Value | Tier | Typical Use |
|-------|------|-------------|
| `150ms` | Fast | Hover states, micro-interactions |
### Copy-Paste Transition Snippets
**Color / Background**
```css
transition: color 0.15s cubic-bezier(0.4, 0, 0.2, 1), background-color 0.15s cubic-bezier(0.4, 0, 0.2, 1), border-color 0.15s cub...;
```
### Keyframe Animation Catalog
| Animation Name | Type | Animated Props | Use Hint |
|----------------|------|----------------|----------|
| `spin` | Rotate / Spin | transform | Loading indicator |
### Motion Fingerprint
- **Speed Character**: Balanced Pacing (median duration: `150ms`)
- **Dominant Easing**: custom cubic-bezier curves
- **Animation Library**: 1 unique animation (1 total including variants)
> This design moves with balanced pacing timing using custom cubic-bezier curves, creating a UI that feels natural and fluid.
## 8. Do's and Don'ts
### Do
- Use ui-sans-serif as the primary typeface — it defines the brand personality
- Keep font weights between 400-500 — the system uses a narrow weight range for subtle hierarchy
- Use full-pill radius (9999px) only for specific elements (avatars, pills, toggles)
- Use Coral (`#f87171`) as the primary accent — it's the brand's signature interactive color
- Use pill-shaped radius (9999px) for primary CTA buttons — the brand uses fully-rounded, pill CTAs
- Maintain nav height at 63.25px — consistent vertical space for the navigation bar
- Respect the 4px–112px spacing range — the design uses a wide scale for visual breathing room
- Place 2 pricing tiers side-by-side on desktop — direct comparison is the value prop
### Don't
- Don't substitute with generic sans-serif or serif — the custom font carries the brand
- Don't use weight 700 (bold) or above — 500 is the maximum weight in this system
- Don't apply pill radius on rectangular buttons or cards — it's reserved for specific interactive elements
- Don't introduce additional saturated accent colors — the palette is intentionally controlled
- Don't use rectangular buttons for primary actions — the rounded pill shape is the brand standard
- Don't collapse or hide the nav on scroll without an explicit scroll-triggered animation — the design uses fixed nav presence
- Don't make the nav sticky — this design lets it scroll away to maximize content focus
- Don't over-build the footer — this design keeps it minimal (1 cols, 9 links)
## 7b. Enforceable Brand Rules
*Structured Do/Don't with reasoning and validation tests. Agents can programmatically verify generated UI.*
```yaml
rules:
- id: brand-canvas-001
type: do
rule: "Always use the page background `rgb(255, 255, 255)` as the base canvas"
why: "Every component is designed to composit against this exact tone"
test: "document.body.style.backgroundColor === 'rgb(255, 255, 255)'"
- id: brand-accent-001
type: do
rule: "Reserve `rgb(248, 113, 113)` for primary CTAs and brand-mark signals only"
why: "Single chromatic assertion device — overuse dilutes meaning"
test: "querySelectorAll('[style*=\"rgb(248, 113, 113)\"]').length <= 3 per fold"
- id: brand-depth-001
type: dont
rule: "Do NOT introduce drop shadows on cards or sections"
why: "Containment is achieved via borders, not elevation — adding shadows breaks the depth contract"
test: "getComputedStyle(card).boxShadow === 'none'"
```
## 9. Responsive Behavior
### Breakpoints
| Name | Width | Key Changes |
|------|-------|-------------|
| Mobile Large | 640px | Expanded mobile layout |
| Tablet | 768px | Multi-column grids begin |
| Tablet | 850px | Multi-column grids begin |
| Tablet | 1024px | Multi-column grids begin |
| Desktop | 1280px | Full feature layout |
### Token Diff — Desktop vs Mobile
| Element | Property | Desktop | Mobile |
|---------|----------|---------|--------|
| heading | font-size | `36px` | `30px` |
| heading | line-height | `40px` | `36px` |
| button | width | `36px` | `auto` |
### Collapsing Strategy
- Headlines: 36px → 30px on mobile
- Navigation: horizontal links → hamburger menu on mobile
- Cards: multi-column → stacked vertical on mobile
- Footer: multi-column → stacked single column on mobile
### Touch Targets
- Buttons: 4px 10px padding
- Navigation: adequate spacing between items
- Interactive elements: minimum 44px touch target recommended
### Collapsing Narrative
How the structural patterns adapt from desktop to mobile (extracted from both viewport extractions):
- **Hero CTAs:** 0 on desktop → 1 on mobile.
- **Navigation collapses to hamburger** — 3 links visible on desktop, 0 on mobile (the rest hide behind a menu toggle).
- **Nav CTAs reduced** on mobile (2 → 0) — the design prioritizes content over conversion buttons at small sizes.
- **Pricing collapses to vertical stack** — desktop comparison becomes scrollable tier-by-tier on mobile.
## 9b. Visual Tone & Photography
**Tone:** Mixed photography + illustration
A balanced mix of photographic content and vector graphics. Photos likely carry product/lifestyle context while SVG handles icons, logos, and decorative accents.
**Canonical Brand Image (OG):**
- https://ollama.com/public/og.png (1200×628px)
*This is the image shown when the site is shared on social media — represents the brand visual essence.*
**Hero Image (above-fold dominant visual):**
- Aspect: 1.33:1 (landscape)
- Rendered size: 288×216px
- Alt text: "OpenClaw"
- *Use this aspect ratio + composition for your clone's hero — mimicking the proportion preserves the visual hierarchy.*
**Aspect Ratio Distribution:**
- Landscape (1.15–2.3): 1 (100%)
- Portrait (<0.87): 0 (0%)
- Square (0.87–1.15): 0 (0%)
**Media Format Mix:**
- PNG: 1 (logos, transparent UI elements, mockups)
- SVG: 1 (icons, illustrations, decorative geometry)
**Average rendered image size:** 288×216px
**Above-fold image count:** 1 / 1
**Decorative Patterns Detected:**
- 1 large decorative SVG shape (≥200×200px, non-icon) — likely blob/illustration accents
**Clone instruction for decorative work:** Decorative details are subtle — don't over-style; the design relies on restraint.
**Imagery Guidance for clones:**
- Mix photography and illustration intentionally: photos for product/context, vectors for icons + decorative accents.
- Respect the format split — replacing JPGs with illustrations (or vice versa) will shift the brand tone.
## 10. Agent Prompt Guide
### Quick Reference
- Background: Pure White (`#ffffff`)
- Primary text: Pure Black (`#000000`)
- Accent: Coral (`#f87171`)
- Border: Stone (`#737373`)
- Font: ui-sans-serif
- Body: 16px weight 400
### Example Component Prompts
- "Create a hero section on Pure White background (#ffffff). Headline at 36px ui-sans-serif weight 500, line-height 1.11, color #000000."
- "Create the primary CTA button: `#f87171` background, `#737373` text, 9999px border-radius, 4px 10px padding, 500 weight, ui-sans-serif font."
- "Build navigation: static on `#ffffff`. ui-sans-serif 16px weight 400 for links."
### Iteration Guide
1. **Canvas**: Set the light canvas to Pure White (`#ffffff`) — every component is composited against this exact base.
2. **Typography**: All type in ui-sans-serif, weight range 400–500. Never exceed 500 — heavier weights break the brand's tonal restraint.
3. **Accent**: Coral (`#f87171`) is the sole interactive color. On hover → Gold (`#facc15`). Use CSS transitions, not opacity/brightness filters.
4. **Motion**: All transitions use `cubic-bezier(0.4,0,0.2,1)`. Never use linear for UI transitions — preserve the brand's easing personality.
5. **Shape**: CTAs at `9999px`. Apply border-radius from the extracted scale only — don't invent intermediate values.
6. **Spacing**: Use the `--ca-space-*` token scale (4px–112px). All padding, margin, and gap values are multiples from this scale — no magic numbers.
7. **Tokens**: Import from §11 CSS Export (`--ca-*` vars). Never hardcode hex values — always reference a token so theming remains consistent.
## 11. CSS Design Tokens Raw Export
*Copy-paste ready `:root {}` block — all values extracted directly from the live site.*
```css
/* Colors */
:root {
--ca-surface-1: #ffffff;
--ca-surface-2: #f5f5f5;
--ca-ink-muted: #262626;
--ca-primary: #f87171;
--ca-on-primary: #111111;
--ca-primary-hover: #facc15;
--ca-hairline: #737373;
}
/* Typography */
:root {
--ca-font-primary: "SF Pro Rounded", system-ui, sans-serif;
--ca-text-display: 36px;
--ca-text-body: 16px;
--ca-text-button: 18px;
--ca-text-mono: 14px;
}
/* Spacing & Radius */
:root {
--ca-space-xxs: 2px;
--ca-space-xs: 4px;
--ca-space-sm: 9px;
--ca-space-md: 10px;
--ca-space-base: 24px;
--ca-space-lg: 32px;
--ca-space-xl: 112px;
--ca-space-2xl: 160px;
--ca-space-3xl: 64px;
--ca-radius-none: 0px;
--ca-radius-xs: 12px;
--ca-radius-sm: 12px;
--ca-radius-md: 12px;
--ca-radius-lg: 16px;
--ca-radius-xl: 16px;
--ca-radius-full: 9999px;
}
```
## 13. Page Structure Skeleton
*The actual layout the source site uses. Reproduce these sections in order to match the site structure.*
```yaml
page-skeleton:
- section: main-content
tag: main
classes: ["mx-auto", "flex", "w-full", "max-w-3xl"]
height: 806px
width: 768px
layout: flex-column justify=normal
children: 1
padding: "112px 24px 160px"
- section: section-7
tag: section
classes: ["flex", "flex-col", "items-center", "text-center"]
height: 502px
width: 720px
layout: flex-column justify=normal
children: 5
- section: section-2
tag: section
classes: ["mx-auto", "w-full", "max-w-6xl", "px-6"]
height: 280px
width: 1152px
layout: block
children: 1
padding: "0px 24px"
- section: section-3
tag: section
classes: ["mx-auto", "w-full", "max-w-6xl", "px-6"]
height: 392px
width: 1152px
layout: block
children: 1
padding: "0px 24px"
- section: section-4
tag: section
classes: ["mx-auto", "w-full", "max-w-6xl", "px-6"]
height: 192px
width: 1152px
layout: block
children: 1
padding: "0px 24px"
- section: section-5
tag: section
classes: ["max-w-6xl", "w-full", "mx-auto", "px-6"]
height: 208px
width: 1152px
layout: block
children: 1
padding: "0px 24px"
```
**Agent rule**: rebuild sections in this order (sorted by vertical position). Match the layout primitive (grid N-col / flex direction / block).
## 14. Copy Library (Real Content from Source)
*Actual text content extracted from the live page. Use these strings verbatim when reproducing the site — they carry the brand voice.*
```yaml
copy:
section-headings:
- "Start local. Scale with cloud."
- "Get started with Ollama"
sub-headings:
- "Automate your work"
- "Solve harder tasks, faster"
- "For your most demanding work"
ctas:
- "Sign in"
- "Download"
- "Create account"
- "Get Pro"
- "Get Max"
navigation:
- "Models"
- "Docs"
- "Pricing"
- "Sign in"
- "Download"
footer-links:
- "Download"
```
**Agent rule**: reuse these exact strings when generating UI. Do NOT translate or rephrase — brand voice is preserved through the original wording.
## 15. Asset Inventory (Image Roles & Ratios)
*Image inventory classified by role and aspect ratio. When reproducing the site, allocate this number of assets per role.*
```yaml
assets:
```
**Agent rule**: when generating placeholder images, match these counts and aspect ratios. Use neutral placeholder backgrounds for `product` (e.g. `#f5f5f5`), full-color photography hints for `hero` and `editorial`.
## 16. Component HTML Templates
*Suggested HTML markup for reproducing the key components — based on what was detected in the source DOM.*
### Button (primary action)
```html
<button class="btn btn-primary">
Sign in
</button>
```
_Source pattern detected: padding `6px 16px` · radius `9999px` · weight `400`_
**Agent rule**: use these markup skeletons as the structural baseline. Apply tokens from §2-3 for visual styling.
## 12. Known Extraction Gaps
*Auto-detected limitations of this extraction — understand before building:*
- **Sparse component extraction** — fewer than 5 component types detected. Highly dynamic sections (modals, datepickers, carousels) require interaction to render and are not captured in a static pass.
---
## Extraction Completeness: 66/100 (C)
| Category | Score | Max | Detail |
|----------|-------|-----|--------|
| Colors & Palette | 17 | 25 | 12 named colors |
| Typography | 18 | 20 | 7 roles defined |
| Components | 12 | 20 | 3 specs extracted |
| Motion & Interaction | 12 | 15 | Keyframes present |
| CSS Custom Properties | 3 | 10 | 52 vars |
| Responsive Breakpoints | 5 | 5 | 5 breakpoints |
| Variable Fonts | 0 | 5 | None detected |
## 12. Known Gaps & Confidence
Explicit list of what this extraction could NOT capture. Agents should not invent values for these — either skip the feature or use the documented baseline + heuristic fallback.
| Category | What's missing | Fallback strategy |
|----------|----------------|-------------------|
| **Dark mode** | No dark-mode CSS variables or media queries detected | Light mode is canonical; do not generate dark-mode variants unless explicitly requested |
| **Form inputs** | No text input fields detected on this page | Use the documented border-radius + accent border on focus; 12-16px padding inside |
### Per-section confidence
| Section | Confidence | Reason |
|---------|------------|--------|
| §1 Visual Theme | High | Body bg extracted via getComputedStyle() |
| §2 Colors | High | 52 CSS vars (semantic naming requires ≥20 for high) |
| §3 Typography | High | 7 typography roles inferred |
| §4 Components | Medium | 3 component variants captured |
| §7 Motion | High | Keyframes + transitions |
| §8 Do's/Don'ts | High | 16 rules generated; design-decisions.json has evidence per rule |
| §9 Responsive | High | 5 breakpoints detected |
| §9b Photography | High | 1 images, hero present |
---
*Generated by Clone Architect — automated Playwright extraction + design analysis.*
*Source: https://ollama.com | 2026-05-30T20:39:37.500Z*
*All values verified via getComputedStyle() — no approximation, no hallucination.*
Re-extract: clone-architect update ollama.com