sunsama.com

DESIGN.md

Narrative design system document — paste directly into Claude Code, Cursor, or Bolt.

---
version: alpha
name: sunsama.com
description: "Light product system built on #ffffff with #4672ff as the primary CTA accent. Type anchored in DM Sans at 48px / weight 600. Extracted automatically from https://sunsama.com/ — every value from getComputedStyle(), no approximation."
narrative: |
  sunsama.com is built on a pure-white canvas (rgb(255, 255, 255)).
  The system uses rgb(70, 114, 255) as the high-saturation accent for primary actions.
  Sharp 0px corners on CTAs — architectural restraint, engineering precision alongside DM Sans as the primary typeface.

colors:
  background: "#ffffff"
  surface-1: "#e6e6e6"
  surface-2: "#f6f5f1"
  ink: "#202228"
  ink-subtle: "#202228"
  primary: "#4672ff"
  on-primary: "#111111"
  primary-hover: "rgba(114, 31, 24, 0.1)"
  hairline: "#303030"

typography:
  display-xl:
    fontFamily: "Open Sans"
    fontSize: 12px
    fontWeight: 700
    lineHeight: 2.17
    letterSpacing: 0
  body:
    fontFamily: "DM Sans"
    fontSize: 16px
    fontWeight: 400
    lineHeight: 1.5
    letterSpacing: 0
  caption:
    fontFamily: "Open Sans"
    fontSize: 17px
    fontWeight: 700
    lineHeight: 1.5
    letterSpacing: 0
  button:
    fontFamily: "Open Sans"
    fontSize: 12px
    fontWeight: 400
    lineHeight: 1.5
    letterSpacing: 0
  mono:
    fontFamily: "DM Sans"
    fontSize: 14px
    fontWeight: 400
    lineHeight: 1.43
    letterSpacing: 0

rounded:
  none: 0px
  xs: 4px
  sm: 9px
  md: 14px
  lg: 20px
  xl: 30px
  pill: 999px

spacing:
  xxs: 2px
  xs: 6px
  sm: 8px
  md: 12px
  lg: 24px
  xl: 43.1875px
  xxl: 95.0312px
  section: 80px

components:
  button-ghost:
    backgroundColor: "transparent"
    textColor: "{colors.ink-subtle}"
    typography: "{typography.body}"
    rounded: "{rounded.none}"
    padding: 1px 6px
  button-ghost:
    backgroundColor: "transparent"
    textColor: "#000000"
    typography: "{typography.display-xl}"
    rounded: "{rounded.none}"
  button-pill:
    backgroundColor: "#ff891c"
    textColor: "{colors.ink-subtle}"
    typography: "{typography.body}"
    rounded: "{rounded.xl}"
    padding: 10px 22px
  card-standard-card:
    backgroundColor: "transparent"
    typography: "{typography.body}"
    rounded: "{rounded.none}"
  input-text-input:
    backgroundColor: "transparent"
    textColor: "#333333"
    typography: "{typography.mono}"
    rounded: "{rounded.lg}"
    padding: 8px 12px
  navigation-main-nav:
    backgroundColor: "transparent"
    typography: "{typography.body}"
    rounded: "{rounded.none}"
    padding: 20px 95.0312px
  cta-banner-full-width-cta:
    backgroundColor: "transparent"
    textColor: "#000000"
    typography: "{typography.body}"
    rounded: "{rounded.none}"
  testimonial-quote-card:
    backgroundColor: "transparent"
    textColor: "{colors.ink-subtle}"
    typography: "{typography.body}"
    rounded: "{rounded.none}"
  testimonial-quote-card:
    backgroundColor: "{colors.background}"
    textColor: "{colors.ink-subtle}"
    typography: "{typography.body}"
    rounded: "{rounded.md}"
    padding: 20px

extracted_at: "2026-05-30T20:40:00.736Z"
completeness: 76
scoreVersion: "v2"

---

# Design System — sunsama.com
> Extracted automatically by Clone Architect from https://sunsama.com
> Date: 2026-05-30
> Viewport: Desktop 1440x900 + Mobile 390x844
> Every value in this file comes from real getComputedStyle() — no approximation.

> **🤖 TL;DR for AI agents** (read this first — saves you scanning the full doc):
>
> - **Canvas**: `rgb(255, 255, 255)` is the page background. Every component composits against this.
> - **Accent**: `rgb(70, 114, 255)` for primary CTAs ONLY. Never decorative.
> - **Body type**: 16px (token: `typography.body`). Default for ALL text not in a heading role.
> - **Section rhythm**: 44px between major bands. Card padding: 24px.
> - **Default radius**: 9px on buttons/inputs. Pills (`9999px`) only for icon-buttons or status chips.
>
> **Before generating UI**: import this DESIGN.md, scan §2 (Color Palette) + §4 (Components) + §10 (Agent Guide). Skip §11–12 unless extending.

## 1. Visual Theme & Atmosphere

sunsama.com adopts the classic pure-white canvas (`#ffffff`) — a deliberate choice that recedes into transparency, letting typography, color and product imagery carry the entire visual weight. 

Typography is anchored in **DM Sans**. Headlines run at a remarkably light weight (0) — restraint over assertion, creating an editorial calm that invites reading rather than demanding it. 

Body text reads in Warm Brown (`#202228`) — softened from pure black, a small but deliberate detail that lowers reading friction. **Ring Blue** (`#4672ff`) is the single high-saturation color in the system — it earns its presence only on interactive elements, making CTAs and links the unmistakable focal points against the otherwise neutral palette. Elevation is built from multi-layer shadow stacks — each level combines several blurred layers at varying offsets to simulate the way light actually falls on stacked surfaces, not the simulated drop-shadow of cheap interfaces. 
Border radius varies from pill-shaped (fully rounded) to moderately rounded elements, creating visual rhythm. 

**Key Characteristics:**
- Background: Pure White (`#ffffff`)
- Primary typeface: Avenir
- Primary text: Warm Brown (`#202228`)
- Accent: Ring Blue (`#4672ff`)
- Shadow system: 3 distinct elevation levels
- Custom fonts loaded: Avenir, DM Sans, Inconsolata, Inter, Outfit

## 2. Color Palette & Roles

### Background & Surface
- **Pure White** (`#ffffff`): Page background (primary)
- **Bg Light Grey New** (`#fafafa`): Surface / elevated background (CSS var)
- **Bg Secondary New** (`#f6f5f1`): Surface / elevated background (CSS var)
- **Light Gray** (`#e1e3e6`): Surface / elevated background
- **Light Gray** (`#e6e6e6`): Surface / elevated background

### Text & Content
- **Warm Brown** (`#202228`): Primary body text
- **Pure Black** (`#000000`): Secondary text
- **Charcoal** (`#303030`): Secondary text
- **Charcoal** (`#333333`): Secondary text
- **Translucent #721f18 (10%)** (`rgba(114, 31, 24, 0.1)`): Secondary text

### Accent & Interactive
- **Ring Blue** (`#4672ff`): Interactive / accent
- **#ff891c** (`#ff891c`): Interactive / accent
- **Tangerine** (`#f59549`): Interactive / accent
- **Warm Terracotta** (`#f06351`): Interactive / accent
- **Cornflower Blue** (`#519bf0`): Interactive / accent
- **#4ddb59** (`#4ddb59`): Interactive / accent
- **Soft Pink** (`#fed5ff`): Interactive / accent

### Border & Divider
- **Border 2 New** (`rgba(238, 236, 230, 0.8901960784313725)`): Border (CSS var)
- **Border New** (`#f2f2f2`): Border (CSS var)
- **Border Dark** (`#e5e4e0`): Border (CSS var)
- **Transparent** (`transparent`): Borders / dividers
- **Light Gray** (`#dddddd`): Borders / dividers
- **Light Gray** (`#f2e4e3`): Borders / dividers

### Full Extracted Palette
46 distinct colors detected on the live page (23 categorized above + 23 additional below). Every value is a real `getComputedStyle()` color — no approximation.

- `#4c4f56` — Slate
- `#ebeff7` — Light Gray
- `#fff7f1` — Off-Cream
- `#413f39` — Dark Gray
- `#787878` — Stone
- `#111111` — Jet Black
- `#dfdfdf` — Light Gray
- `#e8f9ff` — Ghost White
- `#ecfff2` — Off-Cream
- `#f8f8f8` — Off-Cream
- `#f7f7ff` — Ghost White
- `#e3e8f3` — Light Gray
- `rgba(135, 93, 29, 0.1)` — Translucent #875d1d (10%)
- `rgba(55, 143, 233, 0.2)` — Translucent Ring Blue (20%)
- `rgba(170, 170, 170, 0.2)` — Translucent Cool Gray (20%)
- `#f4f4f4` — Warm Cream
- `#a7a7a7` — Cool Gray
- `#cbcaca` — Silver
- `#ffdede` — Soft Pink
- `#2da8ff` — Sky Bright
- `#2c3034` — Charcoal
- `#e9e9ea` — Light Gray
- `#ffe8e4` — Warm Cream

### CSS Custom Properties (Design Tokens)

- `--bg-light-grey-new`: `#fafafa`
- `--gradient-bg-grey`: `#f4f4f4`
- `--bg-secondary-new`: `#f6f5f1`
- `--card-bg-white-50-new`: `#ffffff80`

## 3. Typography Rules

### Font Families
- **Primary**: `DM Sans`
- **Secondary**: `webflow-icons`
- **Font 3**: `Avenir`
- **Font 4**: `Inconsolata`
- **Font 5**: `Inter`

### Custom Fonts Loaded
- **webflow-icons** weight 400 (normal)
- **Avenir** weight 300 (normal)
- **Avenir** weight 400 (normal)
- **Avenir** weight 500 (normal)
- **Avenir** weight 600 (normal)
- **DM Sans** weight 300 (normal)
- **DM Sans** weight 400 (normal)
- **DM Sans** weight 500 (normal)
- **DM Sans** weight 600 (normal)
- **DM Sans** weight 700 (normal)
- **Inconsolata** weight 400 (normal)
- **Inconsolata** weight 700 (normal)
- **Inter** weight 300 (normal)
- **Inter** weight 400 (normal)
- **Inter** weight 500 (normal)
- **Inter** weight 600 (normal)
- **Inter** weight 700 (normal)
- **Outfit** weight 300 (normal)
- **Outfit** weight 400 (normal)
- **Outfit** weight 500 (normal)
- **Outfit** weight 600 (normal)
- **Outfit** weight 700 (normal)

### Typography Hierarchy

| Role | Font | Size | Weight | Line Height | Letter Spacing | Notes |
|------|------|------|--------|-------------|----------------|-------|
| Caption / Badge | Open Sans | 17px | 700 | 1.5 | normal | small text (17px) |
| Card Title | DM Sans | 16px | 400 | 1.5 | normal | Card headings |
| Caption / Badge | DM Sans | 15px | 400 | 1.5 | normal | small text (15px) |
| Input | DM Sans | 14px | 400 | 1.43 | normal | Form input (14px) |
| Display Hero | Open Sans | 12px | 700 | 2.17 | normal | Main headline (h2) |
| Button Small | Open Sans | 12px | 400 | 1.5 | normal | Button label (12px) |

### Full Font Size Scale

Sizes detected in the design (descending): `56px`, `51.20px`, `48px`, `44px`, `40px`, `27px`, `24px`, `20px`, `18px`, `17.60px`, `17px`, `16px`, `15px`, `14px`, `13px`, `12px`

> 11 size(s) detected outside the sampled hierarchy (56px, 51.2px, 48px, 44px, 40px, 27px, 24px, 20px, 18px, 17.6px, 13px). These appear on elements not in the sampled set — likely additional display sizes, marketing-section overrides, or third-party-widget styles.

## 4. Component Stylings

### Buttons

**Ghost**
- Background: `transparent`
- Text: `#202228` `{colors.ink-subtle}`
- Padding: 1px 6px
- Radius: 0px
- Font: 16px weight 400
- Use: Subtle action, toolbar, nav button

**Ghost**
- Background: `transparent`
- Text: `#000000`
- Padding: 0px
- Radius: 0px
- Font: 12px weight 400
- Use: Subtle action, toolbar, nav button

**Pill**
- Background: `#ff891c`
- Text: `#202228` `{colors.ink-subtle}`
- Padding: 10px 22px
- Radius: 30px
- Font: 16px weight 400
- Use: Status pills, tags, chips

**Pill**
- Background: `#f6f5f1` `{colors.surface-2}`
- Text: `#ffffff` `{colors.background}`
- Padding: 6px 12px
- Radius: 20px
- Border: 1px solid rgb(229, 228, 224)
- Font: 40px weight 400
- Use: Status pills, tags, chips

**Light / Invert**
- Background: `#ffffff` `{colors.background}`
- Text: `#202228` `{colors.ink-subtle}`
- Padding: 8px
- Radius: 10px
- Border: 1px solid rgb(235, 239, 247)
- Shadow: `rgba(61, 71, 83, 0.05) 0px 0px 0px 0px, rgba(61, 71, 83, 0.05) 0px 1px 0px 0px, ...`
- Font: 16px weight 400
- Use: Bright CTA on dark sections

### Cards & Containers

**Standard Card**
- Background: `transparent`
- Padding: 0px
- Radius: 0px
- Use: Content containers, listing items

### Inputs & Forms

**Text Input**
- Background: `transparent`
- Text: `#333333`
- Padding: 8px 12px
- Radius: 20px
- Border: 0px none rgb(0, 0, 0)
- Font: 14px weight 400
- Use: Text fields, search inputs
- Focus: border: `0px none rgb(56, 152, 236)`, borderColor: `rgb(56, 152, 236)`, outline: `rgb(51, 51, 51) none 0px`

### Navigation

**Main Nav**
- Background: `transparent`
- Padding: 20px 95.0312px
- Radius: none
- Font: 16px weight 400
- Use: Fixed/sticky flex nav — N/A items

### CTA Banners

**Full-width CTA**
- Background: `transparent`
- Text: `#000000`
- Padding: 0px
- Radius: 0px
- Font: 15px weight 400
- Use: Full-width conversion strip with headline + button

### Testimonials

**Quote Card**
- Background: `transparent`
- Text: `#202228` `{colors.ink-subtle}`
- Padding: 0px
- Radius: 0px
- Font: 16px weight 400
- Use: Customer quote with avatar + company attribution

**Quote Card**
- Background: `#ffffff` `{colors.background}`
- Text: `#202228` `{colors.ink-subtle}`
- Padding: 20px
- Radius: 14px 14px 14px 0px
- Border: 1px solid rgb(235, 239, 247)
- Shadow: `rgba(61, 71, 83, 0.05) 0px 0px 0px 0px, rgba(61, 71, 83, 0.05) 0px 1px 0px 0px, ...`
- Font: 16px weight 400
- Use: Customer quote with avatar + company attribution


## 4b. Component Behaviors (State Matrix)

### Interaction State Narrative

- **Input**:
  - **focus:** border changes

*State transitions extracted via Playwright simulation — exact values in the YAML matrix below.*

```yaml
component-behaviors:
  button:
    default:
      bg: "rgba(0, 0, 0, 0)"
      fg: "rgb(32, 34, 40)"
  input:
    default:
      bg: "rgba(255, 255, 255, 0)"
      fg: "rgb(51, 51, 51)"
    focus:
      bg: "rgba(255, 255, 255, 0)"
      fg: "rgb(51, 51, 51)"
  link:
    default:
      bg: "rgba(0, 0, 0, 0)"
      fg: "rgb(51, 51, 51)"
  card:
    default:
      bg: "rgba(0, 0, 0, 0)"
      fg: "rgb(32, 34, 40)"
  navLink:
    default:
      bg: "rgba(0, 0, 0, 0)"
      fg: "rgb(32, 34, 40)"
  badge:
    default:
      bg: "rgb(246, 245, 241)"
      fg: "rgb(32, 34, 40)"
```

**Agent usage**: Validate generated components against this matrix. If your output's `:hover` state changes properties not listed here, you are off-brand.


## 4c. Component Vocabulary (Closed System)

*This brand uses ONLY the following component vocabulary. Introducing new variants without justification breaks the system's tonal coherence.*

### Buttons
- **5 shape(s)** in this system: `Ghost`, `Ghost`, `Pill`, `Pill`, `Light / Invert`
- **DO NOT introduce new buttons variants** without justification

### Cards & Containers
- **1 shape(s)** in this system: `Standard Card`
- **DO NOT introduce new cards & containers variants** without justification

### Inputs & Forms
- **1 shape(s)** in this system: `Text Input`
- **DO NOT introduce new inputs & forms variants** without justification

### Navigation
- **1 shape(s)** in this system: `Main Nav`
- **DO NOT introduce new navigation variants** without justification

### CTA Banners
- **1 shape(s)** in this system: `Full-width CTA`
- **DO NOT introduce new cta banners variants** without justification

### Testimonials
- **2 shape(s)** in this system: `Quote Card`, `Quote Card`
- **DO NOT introduce new testimonials variants** without justification

## 5. Layout Principles

### Layout Type
**hero + sections**

### Grid
Single column, centered content

### Max Width
1200px

### Spacing System
Generous spacing — editorial breathing room

| Token | Value |
|-------|-------|
| xxs | 2px |
| xs | 6px |
| sm | 8px |
| md | 12px |
| base | 15px |
| lg | 24px |
| xl | 43.1875px |
| 2xl | 44px |
| 3xl | 95.0312px |

### Border Radius Scale
| Name | Value | Use |
|------|-------|-----|
| None | 0px | No rounding |
| Xs | 4px | Tiny corners (badges, micro elements) |
| Sm | 9px | Buttons, inputs, small elements |
| Md | 14px | Cards, containers |
| Lg | 20px | Large rounded elements, pill segments |
| Xl | 30px | Category strips, featured containers |
| Full | 999px | Pills, avatars, circular elements |

### Shape Language

| Component | Border Radius |
|-----------|---------------|
| Buttons | `0px` |
| Cards & Containers | `0px` |
| Inputs & Forms | `20px` |
| Navigation | `none` |
| CTA Banners | `0px` |
| Testimonials | `0px` |
| Page Body | `0px` |
| Primary Input | `20px` |

**Shape Personality**: Generously Rounded — Soft, friendly corners (8px+). Approachable, consumer-facing feel.

**Full Radius Spectrum**: 0px, 3px, 4px, 5px, 9px, 10px, 11px, 14px (from `allBorderRadii` scan)


## 5b. Spacing Rhythm Names

*Named spacing tokens with explicit use cases. Use these names in YOUR code instead of raw pixels for consistency.*

| Name | Value | Use case |
|------|-------|----------|
| **hero** | `95.0312px` | Top/bottom of full-bleed hero sections |
| **section** | `43.1875px` | Between major bands (color change, content shift) |
| **subsection** | `24px` | Within a section, between content groups |
| **card** | `12px` | Card padding, list-item spacing |
| **compact** | `8px` | Form fields, tight clusters, badge padding |
| **micro** | `6px` | Icon-text gap, tag inner padding |

**Agent rule**: NEVER hardcode raw pixel values for spacing in generated UI. Always reference these named tokens (`spacing-rhythm.section`, etc.).

## 5c. Widget & Structure Library

Structural patterns extracted from the page DOM — these are the **blueprints** an agent should follow to reproduce the page architecture (not just CSS values).

**5/8 structural patterns detected.**

### Navigation Pattern

- **Position:** static (scrolls with page)
- **Layout:** logo-left-links-left — Logo and links both on the left (CTAs typically right)
- **Height:** 84px
- **Logo:** ✓ present
- **Nav links:** 7 primary items
- **CTAs in nav:** 1
- **Clone instruction:** Build a static logo left links left navigation. Reserve 1 slot for primary CTA.

### Card Grid Pattern

- **Card count:** 4 cards detected
- **Columns (desktop):** 1-up grid
- **Card dimensions:** 1248×328px (aspect 3.8:1)
- **Gap:** 40px between cards
- **Content:** ✓ image
- **Image position:** top
- **Clone instruction:** Build a 1-column grid (desktop) with cards at ~3.8:1 aspect ratio. Each card has an image at the top.

### Pricing Table Pattern

- **Tier count:** 2 pricing tiers
- **Layout:** vertical stacked
- **Columns (desktop):** 2-up
- **Clone instruction:** Build a 2-column vertical-stack pricing comparison.

### Testimonial Pattern

- **Count:** 6 testimonial blocks
- **Layout:** grid
- **Avg quote length:** 115 chars (medium quote)
- **Includes:** ✓ avatars | ✗ no logos | ✗ no ratings
- **Clone instruction:** Build a grid of 6 testimonials. Each includes an avatar.  

### Footer Pattern

- **Columns:** 2
- **Links:** 7 total
- **Height:** 94px
- **Includes:** ✗ no newsletter | ✓ social icons |  ✓ copyright
- **Clone instruction:** Build a 2-column footer with ~4 links per column, social media links, and a copyright line.

## 6. Depth & Elevation

| Level | Treatment | Use |
|-------|-----------|-----|
| Flat (Level 0) | No shadow | Page background, content blocks |
| Layered (Level 1) | <br>`rgba(0, 0, 0, 0.3) 0px 0px 8px 0px` | Cards, elevated surfaces |
| Layered (Level 2) | <br>`rgba(61, 71, 83, 0.05) 0px 0px 0px 0px`,<br>`rgba(61, 71, 83, 0.05) 0px 1px 0px 0px`,<br>`rgba(61, 71, 83, 0.08) 0px 2px 4px 0px` | Cards, elevated surfaces |
| Layered (Level 3) | <br>`rgba(44, 48, 52, 0.05) 0px 3px 10px 0px` | Cards, elevated surfaces |

**Shadow Philosophy**: Multi-layered shadow system creating natural, atmospheric depth. Each shadow level combines multiple layers for realistic elevation.

## 7. Motion & Interaction

### Duration Scale

| Value | Tier | Typical Use |
|-------|------|-------------|
| `200ms` | Normal | Panel open/close, navigation |

### Copy-Paste Transition Snippets

**Background**
```css
transition: background-color 0.2s;
```

### Keyframe Animation Catalog

| Animation Name | Type | Animated Props | Use Hint |
|----------------|------|----------------|----------|
| `spin` | Rotate / Spin | transform | Loading indicator |
| `go2264125279` | Fade + Move | transform, opacity | UI transition |
| `go3020080000` | Fade + Move | transform, opacity | UI transition |
| `go463499852` | Fade + Move | transform, opacity | UI transition |
| `go1268368563` | Rotate / Spin | transform | UI transition |
| `go1310225428` | Fade + Move | transform, opacity | UI transition |
| `go651618207` | Fade | height, width, opacity | UI transition |
| `go901347462` | Fade + Move | transform, opacity | UI transition |
| `termly-styles-module-rotate-f68cf1` | Rotate / Spin | transform | Loading indicator |
| `termly-styles-module-dash-e05a10` | Custom | stroke-dasharray, stroke-dashoffset | UI transition |

### Motion Fingerprint

- **Speed Character**: Balanced Pacing (median duration: `200ms`)
- **Dominant Easing**: standard CSS easings
- **Animation Library**: 10 unique animations (10 total including variants)

> This design moves with balanced pacing timing using standard CSS easings, creating a UI that feels natural and fluid.

## 8. Do's and Don'ts

### Do
- Use Warm Brown (`#202228`) for text — not pure black, it's warmer and more readable
- Use DM Sans as the primary typeface — it defines the brand personality
- Use the extracted shadow patterns for elevation — they are tuned to match the brand palette
- Use full-pill radius (9999px) only for specific elements (avatars, pills, toggles)
- Use Ring Blue (`#4672ff`) as the primary accent — it's the brand's signature interactive color
- Use 30px border-radius on primary buttons — the brand uses generously-rounded CTAs
- Each card includes a top image — imagery is part of the card identity, not optional
- Show person avatars with testimonials — social proof is human-centric here
- Lay out testimonials in a grid (6+ items) — quantity signals scale and trust

### Don't
- Don't use pure black (`#000000`) for text — the near-black adds warmth
- Don't substitute with generic sans-serif or serif — the custom font carries the brand
- Don't invent new shadow values — use only the extracted shadow levels
- Don't apply pill radius on rectangular buttons or cards — it's reserved for specific interactive elements
- Don't introduce additional saturated accent colors — the palette is intentionally controlled
- Don't use sharp-cornered or pill buttons — 30px is the CTA border-radius standard
- Don't make the nav sticky — this design lets it scroll away to maximize content focus
- Don't over-build the footer — this design keeps it minimal (2 cols, 7 links)


## 7b. Enforceable Brand Rules

*Structured Do/Don't with reasoning and validation tests. Agents can programmatically verify generated UI.*

```yaml
rules:
  - id: brand-canvas-001
    type: do
    rule: "Always use the page background `rgb(255, 255, 255)` as the base canvas"
    why: "Every component is designed to composit against this exact tone"
    test: "document.body.style.backgroundColor === 'rgb(255, 255, 255)'"
  - id: brand-accent-001
    type: do
    rule: "Reserve `rgb(70, 114, 255)` for primary CTAs and brand-mark signals only"
    why: "Single chromatic assertion device — overuse dilutes meaning"
    test: "querySelectorAll('[style*=\"rgb(70, 114, 255)\"]').length <= 3 per fold"
```

## 9. Responsive Behavior

### Breakpoints
| Name | Width | Key Changes |
|------|-------|-------------|
| Mobile | 479px | Single column, compact spacing |
| Mobile Large | 736px | Expanded mobile layout |
| Mobile Large | 767px | Expanded mobile layout |
| Desktop | 1120px | Full feature layout |
| Desktop | 1280px | Full feature layout |
| Large Desktop | 1440px | Maximum content width |

### Token Diff — Desktop vs Mobile

| Element | Property | Desktop | Mobile |
|---------|----------|---------|--------|
| nav | display | `flex` | `none` |
| nav | flex-direction | `row` | `column` |
| nav | height | `30.5px` | `auto` |
| hero | height | `155.375px` | `137.156px` |
| card | width | `592px` | `327.312px` |

### Collapsing Strategy
- Navigation: flex → none on mobile
- Cards: multi-column → stacked vertical on mobile
- Footer: multi-column → stacked single column on mobile

### Touch Targets
- Buttons: 1px 6px padding
- Navigation: adequate spacing between items
- Interactive elements: minimum 44px touch target recommended

### Collapsing Narrative

How the structural patterns adapt from desktop to mobile (extracted from both viewport extractions):

- **Navigation collapses to hamburger** — 7 links visible on desktop, 0 on mobile (the rest hide behind a menu toggle).

## 9b. Visual Tone & Photography

**Tone:** Illustration-driven

The site relies primarily on illustrations, vector art, and decorative SVG elements rather than photography. Use commissioned illustrations, icon sets, or generated graphics for clones — stock photos will feel off-brand.

**Canonical Brand Image (OG):**
- https://cdn.prod.website-files.com/62d1ff8aa73d90740883d447/632d75c435342c54efe7c40d_OG%20IMage.jpg
  *This is the image shown when the site is shared on social media — represents the brand visual essence.*

**Hero Image (above-fold dominant visual):**
- Aspect: 1.24:1 (landscape)
- Rendered size: 1162×936px
- *Use this aspect ratio + composition for your clone's hero — mimicking the proportion preserves the visual hierarchy.*

**Aspect Ratio Distribution:**
- Landscape (1.15–2.3): 16 (94%)
- Portrait (<0.87): 0 (0%)
- Square (0.87–1.15): 1 (6%)

**Media Format Mix:**
- PNG: 2 (logos, transparent UI elements, mockups)
- SVG: 5 (icons, illustrations, decorative geometry)

**Average rendered image size:** 431×288px
**Above-fold image count:** 2 / 17

**Decorative Patterns Detected:**
- 18 multi-stop linear gradients (mesh-like, 3+ color stops) — the brand leans on rich color transitions for visual depth
- 3 radial gradients — circular color blooms used for spotlight/glow effects
- 1 large decorative SVG shape (≥200×200px, non-icon) — likely blob/illustration accents
- 1 background pattern (non-photo url() backgrounds) — textures/illustrations as backdrops

**Clone instruction for decorative work:** This is a gradient-rich design — invest in multi-stop CSS gradients (3+ color stops), not solid backgrounds.

**Imagery Guidance for clones:**
- Use vector illustration as the primary visual language — photos will read as off-brand.
- Maintain consistent illustration style (line weight, color palette) across the site.

## 10. Agent Prompt Guide

### Quick Reference
- Background: Pure White (`#ffffff`)
- Primary text: Warm Brown (`#202228`)
- Accent: Ring Blue (`#4672ff`)
- Border: Charcoal (`#303030`)
- Font: DM Sans
- Body: 16px weight 400

### Example Component Prompts
- "Create the primary CTA button: `#4672ff` background, `#202228` text, 30px border-radius, 10px 22px padding, 700 weight, DM Sans font."
- "Design a card on `transparent` background. Border: none. Radius: 0px. Shadow: none. Padding: 0px."
- "Build navigation: relative on `#ffffff`. DM Sans 16px weight 400 for links."

### Iteration Guide
1. **Canvas**: Set the light canvas to Pure White (`#ffffff`) — every component is composited against this exact base.
2. **Typography**: All type in DM Sans, weight range 400–700. Never exceed 700 — heavier weights break the brand's tonal restraint.
3. **Accent**: Ring Blue (`#4672ff`) is the sole interactive color. On hover → Translucent #721f18 (10%) (`rgba(114, 31, 24, 0.1)`). Use CSS transitions, not opacity/brightness filters.
4. **Shape**: CTAs at `0px`, cards at `0px`. Apply border-radius from the extracted scale only — don't invent intermediate values.
5. **Spacing**: Use the `--ca-space-*` token scale (6px–43px). All padding, margin, and gap values are multiples from this scale — no magic numbers.
6. **Tokens**: Import from §11 CSS Export (`--ca-*` vars). Never hardcode hex values — always reference a token so theming remains consistent.

## 11. CSS Design Tokens Raw Export

*Copy-paste ready `:root {}` block — all values extracted directly from the live site.*

```css
/* Colors */
:root {
  --ca-background: #ffffff;
  --ca-surface-1: #e6e6e6;
  --ca-surface-2: #f6f5f1;
  --ca-ink-subtle: #202228;
  --ca-primary: #4672ff;
  --ca-on-primary: #111111;
  --ca-primary-hover: #721f18;
  --ca-hairline: #303030;
}

/* Typography */
:root {
  --ca-font-primary: "Open Sans", system-ui, sans-serif;
  --ca-text-display: 12px;
  --ca-text-body: 16px;
  --ca-text-caption: 17px;
  --ca-text-button: 12px;
  --ca-text-mono: 14px;
}

/* Spacing & Radius */
:root {
  --ca-space-xxs: 2px;
  --ca-space-xs: 6px;
  --ca-space-sm: 8px;
  --ca-space-md: 12px;
  --ca-space-base: 15px;
  --ca-space-lg: 24px;
  --ca-space-xl: 43.1875px;
  --ca-space-2xl: 44px;
  --ca-space-3xl: 95.0312px;
  --ca-radius-none: 0px;
  --ca-radius-xs: 4px;
  --ca-radius-sm: 9px;
  --ca-radius-md: 14px;
  --ca-radius-lg: 20px;
  --ca-radius-xl: 30px;
  --ca-radius-full: 999px;
}
```


## 13. Page Structure Skeleton

*The actual layout the source site uses. Reproduce these sections in order to match the site structure.*

```yaml
page-skeleton:
  - section: unknown
    tag: div
    classes: ["newfixedbg"]
    height: 900px
    width: full-bleed
    layout: block
    children: 1
  - section: unknown
    tag: div
    classes: ["pagewrapper"]
    height: 12000px
    width: full-bleed
    layout: flex-column justify=flex-start
    children: 10
  - section: header
    tag: div
    classes: ["newnav", "w-nav"]
    height: 84px
    width: full-bleed
    layout: flex-row justify=center
    children: 2
    bg: "rgba(221, 221, 221, 0)"
    padding: "20px 95.0312px"
  - section: hero
    tag: div
    classes: ["hero"]
    height: 805px
    width: full-bleed
    layout: flex-column justify=flex-start
    children: 2
    padding: "40px 44px 40px 96px"
  - section: hero
    tag: div
    classes: ["hero-objects"]
    height: 576px
    width: 1300px
    layout: flex-row justify=space-between
    children: 2
  - section: hero
    tag: div
    classes: ["herovisual"]
    height: 576px
    width: 790px
    layout: block
    children: 1
  - section: unknown
    tag: div
    classes: ["content-container"]
    height: 347px
    width: 478px
    layout: flex-column justify=flex-start
    children: 2
  - section: hero
    tag: div
    classes: ["herocopy"]
    height: 423px
    width: 478px
    layout: flex-column justify=flex-start
    children: 2
  - section: unknown
    tag: div
    classes: ["headline-container"]
    height: 290px
    width: 478px
    layout: flex-column justify=flex-start
    children: 2
  - section: unknown
    tag: div
    classes: ["comparecontainer"]
    height: 657px
    width: 1248px
    layout: flex-row justify=space-between
    children: 2
  - section: unknown
    tag: div
    classes: ["container-6"]
    height: 97px
    width: 378px
    layout: flex-column justify=flex-start
    children: 1
  - section: unknown
    tag: div
    classes: ["listwrapper"]
    height: 136px
    width: 378px
    layout: flex-column justify=flex-start
    children: 3
  - section: unknown
    tag: div
    classes: ["listwrapper"]
    height: 136px
    width: 448px
    layout: flex-column justify=flex-start
    children: 3
  - section: unknown
    tag: div
    classes: ["content-container-2"]
    height: 210px
    width: 869px
    layout: flex-column justify=flex-start
    children: 2
  - section: hero
    tag: div
    classes: ["hero-section"]
    height: 155px
    width: 414px
    layout: flex-column justify=flex-start
    children: 2
  - section: hero
    tag: div
    classes: ["hero-section"]
    height: 155px
    width: 414px
    layout: flex-column justify=flex-start
    children: 2
  - section: hero
    tag: div
    classes: ["hero-section"]
    height: 179px
    width: 414px
    layout: flex-column justify=flex-start
    children: 2
  - section: unknown
    tag: div
    classes: ["sectionwrapper"]
    height: 1152px
    width: 1120px
    layout: flex-column justify=flex-start
    children: 2
  - section: header
    tag: div
    classes: ["section-header"]
    height: 186px
    width: 720px
    layout: flex-column justify=flex-start
    children: 2
  - section: unknown
    tag: div
    classes: ["sectiontitlewraper"]
    height: 98px
    width: 720px
    layout: flex-column justify=flex-start
    children: 2
  - section: unknown
    tag: div
    classes: ["intcontentwrapper"]
    height: 181px
    width: 430px
    layout: flex-column justify=flex-start
    children: 2
    padding: "40px"
  - section: unknown
    tag: div
    classes: ["intcontentwrapper"]
    height: 181px
    width: 430px
    layout: flex-column justify=flex-start
    children: 2
    padding: "40px"
  - section: unknown
    tag: div
    classes: ["intcontentwrapper"]
    height: 181px
    width: 430px
    layout: flex-column justify=flex-start
    children: 2
    padding: "40px"
  - section: unknown
    tag: div
    classes: ["intcontentwrapper"]
    height: 201px
    width: 430px
    layout: flex-column justify=flex-start
    children: 2
    padding: "40px"
  - section: unknown
    tag: div
    classes: ["sectionwrapper"]
    height: 1684px
    width: 1248px
    layout: flex-column justify=flex-start
    children: 2
```

**Agent rule**: rebuild sections in this order (sorted by vertical position). Match the layout primitive (grid N-col / flex direction / block).


## 14. Copy Library (Real Content from Source)

*Actual text content extracted from the live page. Use these strings verbatim when reproducing the site — they carry the brand voice.*

```yaml
copy:
  section-headings:
    - "Preferences"
  ctas:
    - "Cookie Policy"
    - "Details"
    - "Decline All"
    - "Start for Free"
    - "View integration"
    - "Read the review"
  navigation:
    - "Features"
    - "Integrations"
    - "Pricing"
    - "Love"
    - "About"
    - "Blog"
    - "Login"
    - "Start for Free"
    - "Asana"
    - "ClickUp"
```

**Agent rule**: reuse these exact strings when generating UI. Do NOT translate or rephrase — brand voice is preserved through the original wording.


## 15. Asset Inventory (Image Roles & Ratios)

*Image inventory classified by role and aspect ratio. When reproducing the site, allocate this number of assets per role.*

```yaml
assets:
  logo:
    count: 9
    avg-ratio: 3.81
    common-aspect: "~16:6 banner"
    sample-alts:
      - "Zapier logo displayed in lowercase"
      - "MiT logo displayed in gray"
  thumbnail:
    count: 20
    avg-ratio: 1.01
    common-aspect: "~1:1 square"
    sample-alts:
      - "Smiling man with short black hair, glasses, and a white shir"
      - "Portrait of a young woman with long red hair and a neutral e"
      - "Smiling young woman with curly hair wearing a white shirt an"
```

**Agent rule**: when generating placeholder images, match these counts and aspect ratios. Use neutral placeholder backgrounds for `product` (e.g. `#f5f5f5`), full-color photography hints for `hero` and `editorial`.


## 16. Component HTML Templates

*Suggested HTML markup for reproducing the key components — based on what was detected in the source DOM.*

### Button (primary action)
```html
<button class="btn btn-primary">
  Action
</button>
```
_Source pattern detected: padding `1px 6px` · radius `0px` · weight `400`_

### Generic Card
```html
<div class="card">
  <!-- content -->
</div>
```
_Source pattern detected: padding `0px` · radius `0px` · shadow `none`_

**Agent rule**: use these markup skeletons as the structural baseline. Apply tokens from §2-3 for visual styling.


---
## Extraction Completeness: 76/100 (B)

| Category | Score | Max | Detail |
|----------|-------|-----|--------|
| Colors & Palette | 25 | 25 | 23 named colors |
| Typography | 15 | 20 | 6 roles defined |
| Components | 20 | 20 | 6 specs extracted |
| Motion & Interaction | 10 | 15 | Keyframes present |
| CSS Custom Properties | 1 | 10 | 15 vars |
| Responsive Breakpoints | 5 | 5 | 6 breakpoints |
| Variable Fonts | 0 | 5 | None detected |

## 12. Known Gaps & Confidence

Explicit list of what this extraction could NOT capture. Agents should not invent values for these — either skip the feature or use the documented baseline + heuristic fallback.

| Category | What's missing | Fallback strategy |
|----------|----------------|-------------------|
| **Design tokens** | Only 15 CSS custom properties (low signal for semantic naming) | Color names are nearest-neighbor approximations; verify against brand guidelines if available |

### Per-section confidence

| Section | Confidence | Reason |
|---------|------------|--------|
| §1 Visual Theme | High | Body bg extracted via getComputedStyle() |
| §2 Colors | Medium | 15 CSS vars (semantic naming requires ≥20 for high) |
| §3 Typography | High | 6 typography roles inferred |
| §4 Components | High | 6 component variants captured |
| §7 Motion | High | Keyframes + transitions |
| §8 Do's/Don'ts | High | 17 rules generated; design-decisions.json has evidence per rule |
| §9 Responsive | High | 6 breakpoints detected |
| §9b Photography | High | 17 images, hero present |

---
*Generated by Clone Architect — automated Playwright extraction + design analysis.*
*Source: https://sunsama.com | 2026-05-30T20:40:00.746Z*
*All values verified via getComputedStyle() — no approximation, no hallucination.*