vodafone.com

DESIGN.md

Narrative design system document — paste directly into Claude Code, Cursor, or Bolt.

---
version: alpha
name: vodafone.com
description: "Light product system built on #ffffff with #9ec5fe as the primary CTA accent. Type anchored in Vodafone at 126px / weight 800. Extracted automatically from https://vodafone.com/ — every value from getComputedStyle(), no approximation."
narrative: |
  vodafone.com is built on a pure-white canvas (rgb(255, 255, 255)).
  The system uses #9ec5fe as the accent for primary actions and brand signals.
  Sharp 0px corners on CTAs — architectural restraint, engineering precision alongside Vodafone as the primary typeface.

colors:
  background: "#ffffff"
  surface-1: "rgba(255, 255, 255, 0.25)"
  surface-2: "rgba(255, 255, 255, 0.8)"
  ink: "#25282b"
  ink-subtle: "#2b2f32"
  primary: "#9ec5fe"
  on-primary: "#ffffff"
  primary-hover: "#0d6efd"
  hairline: "#25282b"
  primary-focus: "rgba(13,110,253,.25)"
  semantic-error: "#bd0000"
  semantic-success: "#008a00"
  semantic-warning: "#eb6100"
  semantic-info: "#055160"

typography:
  display-xl:
    fontFamily: "Vodafone"
    fontSize: 126px
    fontWeight: 800
    lineHeight: 0.9
    letterSpacing: -1px
  display-md:
    fontFamily: "Vodafone"
    fontSize: 32px
    fontWeight: 700
    lineHeight: 1.25
    letterSpacing: 0
  headline:
    fontFamily: "Vodafone"
    fontSize: 23.9994px
    fontWeight: 400
    lineHeight: 1.5
    letterSpacing: 0
  body:
    fontFamily: "Vodafone"
    fontSize: 18px
    fontWeight: 400
    lineHeight: 1.56
    letterSpacing: 0
  caption:
    fontFamily: "Vodafone"
    fontSize: 20px
    fontWeight: 700
    lineHeight: 1.3
    letterSpacing: 0
  button:
    fontFamily: "Vodafone"
    fontSize: 24px
    fontWeight: 700
    lineHeight: 1
    letterSpacing: 0
  mono:
    fontFamily: "Vodafone"
    fontSize: 12px
    fontWeight: 400
    lineHeight: 2.33
    letterSpacing: 0

rounded:
  none: 0px
  xs: 4px
  sm: 6px
  md: 12px
  lg: 24px
  xl: 32px
  pill: 9999px

spacing:
  xxs: 2px
  xs: 8px
  sm: 16px
  md: 56px
  lg: 144px
  xl: 190.5px
  xxl: 64px
  section: 80px

components:
  button-ghost:
    backgroundColor: "transparent"
    textColor: "{colors.hairline}"
    typography: "{typography.body}"
    rounded: "{rounded.none}"
  button-pill:
    backgroundColor: "#000000"
    textColor: "{colors.on-primary}"
    typography: "{typography.button}"
    rounded: "{rounded.xl}"
    padding: 16px
  button-ghost:
    backgroundColor: "transparent"
    textColor: "{colors.hairline}"
    typography: "{typography.button}"
    rounded: "{rounded.none}"
    padding: 8px
  card-standard-card:
    backgroundColor: "transparent"
    typography: "{typography.body}"
    rounded: "{rounded.sm}"
  input-text-input:
    backgroundColor: "transparent"
    textColor: "{colors.hairline}"
    typography: "{typography.headline}"
    rounded: "{rounded.sm}"
    padding: 16px 63.9993px
  navigation-main-nav:
    backgroundColor: "transparent"
    typography: "{typography.body}"
    rounded: "{rounded.none}"
  cta-banner-full-width-cta:
    backgroundColor: "transparent"
    textColor: "{colors.on-primary}"
    typography: "{typography.body}"
    rounded: "{rounded.none}"
  status-badge-neutral-light:
    backgroundColor: "{colors.on-primary}"
    textColor: "{colors.on-primary}"
    typography: "{typography.mono}"
    rounded: "{rounded.none}"
  tab-ghost-tab:
    backgroundColor: "transparent"
    textColor: "{colors.on-primary}"
    typography: "{typography.body}"
    rounded: "{rounded.none}"
  tab-ghost-tab:
    backgroundColor: "transparent"
    textColor: "{colors.on-primary}"
    typography: "{typography.body}"
    rounded: "{rounded.none}"
    padding: 1px 6px

extracted_at: "2026-05-30T20:40:19.628Z"
completeness: 78
scoreVersion: "v2"

---

# Design System — vodafone.com
> Extracted automatically by Clone Architect from https://vodafone.com
> Date: 2026-05-30
> Viewport: Desktop 1440x900 + Mobile 390x844
> Every value in this file comes from real getComputedStyle() — no approximation.

> **🤖 TL;DR for AI agents** (read this first — saves you scanning the full doc):
>
> - **Canvas**: `rgb(255, 255, 255)` is the page background. Every component composits against this.
> - **Accent**: `#9ec5fe` for primary CTAs ONLY. Never decorative.
> - **Body type**: 16px (token: `typography.body`). Default for ALL text not in a heading role.
> - **Section rhythm**: 190.516px between major bands. Card padding: 144px.
> - **Default radius**: 6px on buttons/inputs. Pills (`9999px`) only for icon-buttons or status chips.
> - **Forbidden**: Do NOT introduce heavy box-shadows — this system relies on borders for separation
>
> **Before generating UI**: import this DESIGN.md, scan §2 (Color Palette) + §4 (Components) + §10 (Agent Guide). Skip §11–12 unless extending.

## 1. Visual Theme & Atmosphere

vodafone.com adopts the classic pure-white canvas (`#ffffff`) — a deliberate choice that recedes into transparency, letting typography, color and product imagery carry the entire visual weight. 

Typography is anchored in **Vodafone**. Headlines use weight 800 for confident, assertive presence — the brand wants to be heard. Negative letter-spacing at display sizes (-1px at 126px) compresses headlines into engineered blocks, dense and precise. 

Body text reads in Pictogram (`#25282b`) — softened from pure black, a small but deliberate detail that lowers reading friction. **Baby Blue** (`#9ec5fe`) provides interactive distinction without visual aggression. Shadow is absent by design — depth is conveyed through borders, spacing, and color differentiation rather than light simulation. 
Motion design uses smooth easing curves for polished state transitions. 

**Key Characteristics:**
- Background: Brightcove (`#ffffff`)
- Primary typeface: Inter
- Primary text: Pictogram (`#25282b`)
- Accent: Baby Blue (`#9ec5fe`)
- Display: 126px weight 800, letter-spacing -1px
- Custom fonts loaded: Inter, Vodafone, icomoon

## 2. Color Palette & Roles

### Background & Surface
- **Brightcove** (`#ffffff`): Page background (primary)
- **Light Gray** (`#f2f2f2`): Surface / elevated background

### Text & Content
- **Pictogram** (`#25282b`): Primary body text

### Accent & Interactive
- **Primary 3** (`#4a4d4e`): Accent / interactive (CSS var)
- **Primary 5** (`#bd0000`): Accent / interactive (CSS var)
- **Stats** (`#e60000`): Accent / interactive (CSS var)
- **#ac1811** (`#ac1811`): Interactive / accent

### Border & Divider
- **Silver** (`#bebebe`): Borders / dividers

### Full Extracted Palette
63 distinct colors detected on the live page (8 categorized above + 55 additional below). Every value is a real `getComputedStyle()` color — no approximation.

- `#000000` — Utility
- `#7e7e7e` — Medium Gray
- `#9d968e` — Cool Gray
- `#fd7e14` — #fd7e14
- `#820000` — #820000
- `#055160` — #055160
- `#008a00` — Success
- `#eb6100` — Warning
- `#0dcaf0` — #0dcaf0
- `#6f42c1` — Slate Blue
- `#dadada` — #dadada
- `#9ec5fe` — Baby Blue
- `#495057` — Slate
- `#d63384` — Cherry
- `#f8f9fa` — Off-White
- `#dc3545` — Vermillion
- `#212529` — Warm Brown
- `#adb5bd` — Silver
- `#20c997` — Emerald
- `#d1e7dd` — #d1e7dd
- `#e2e3e5` — Light Gray
- `#343a40` — Dark Gray
- `#9eeaf9` — Light Blue
- `#2b2f32` — Charcoal
- `#ffc107` — Amber
- `#cff4fc` — Light Gray
- `#e9ecef` — Light Gray
- `#0096ad` — #0096ad
- `#ced4da` — Light Blue
- `#6c757d` — Slate Gray
- `#f1aeb5` — Pink
- `#198754` — Teal
- *…+23 more in `raw-css.json` (`desktop.allColors`).*

### Gradients & Decorative Fills

- `linear-gradient(180deg, #e60000 2%, #820000 95.33%)` — (--gradient-3)
- `linear-gradient(270deg, #25282b 0%, #00000000 100%)` — (--gradient-right-dark)
- `linear-gradient(270deg, #ffffff 0%, #ffffff00 100%)` — (--gradient-right-light)
- `linear-gradient(270deg, #e60000 0%, #820000 100%)` — (--gradient-1)
- `linear-gradient(180deg, #00000000 0%, #25282b 100%)` — (--gradient-bottom-dark)
- `linear-gradient(90deg, #25282b 0%, #00000000 100%)` — (--gradient-left-dark)
- `linear-gradient(53deg, #820000 7.57%, #e60000 96.14%)` — (--gradient-5)
- `linear-gradient(180deg, #25282b 0%, #00000000 100%)` — (--gradient-top-dark)

### CSS Custom Properties (Design Tokens)

**Border Radius Token**
- `--radius-nil`: `0px`
- `--bs-border-radius-2xl`: `2rem`
- `--bs-border-radius-sm`: `.25rem`
- `--bs-border-radius`: `.375rem`

**Font Family Token**
- `--stat-xl-font-family`: `"Vodafone"`
- `--display-xl-font-family`: `"Vodafone"`
- `--stat-m-font-family`: `"Vodafone"`
- `--button-font-family`: `"Vodafone"`

**Spacing Token**
- `--display-xl-letter-spacing`: `-1px`
- `--nav-m-letter-spacing`: `0px`
- `--breadcrumb-default-letter-spacing`: `0px`
- `--body-l-letter-spacing`: `0px`

**Font Size Token**
- `--display-xl-font-size`: `clamp(5.6rem, 3.0906rem + 6.6038vw, 12.6rem)`
- `--stat-m-font-size`: `clamp(2.8rem, 2.0830rem + 1.8868vw, 4.8rem)`
- `--tag-font-size`: `clamp(1rem, 0.9283rem + 0.1887vw, 1.2rem)`
- `--body-m-font-size`: `clamp(1.6rem, 1.5283rem + 0.1887vw, 1.8rem)`

**Shadow Token**
- `--bs-box-shadow-inset`: `inset 0 1px 2px rgba(0,0,0,.075)`
- `--bs-box-shadow`: `0 .5rem 1rem rgba(0,0,0,.15)`
- `--panel-shadow-offset`: `0px`
- `--card-shadow-blur`: `0px`

**Font Weight Token**
- `--bs-body-font-weight`: `400`

**Other tokens**
- `--bs-info-text-emphasis`: `#055160`
- `--bg-text-weight`: `800`
- `--bs-primary-border-subtle`: `#9ec5fe`
- `--bs-dark-text-emphasis`: `#495057`
- `--bs-highlight-color`: `#212529`
- `--primary-4`: `#25282b`
- `--bs-success-bg-subtle`: `#d1e7dd`
- `--bs-secondary-bg-subtle`: `#e2e3e5`

## 3. Typography Rules

### Font Families
- **Primary**: `Vodafone`
- **Secondary**: `Inter`
- **Font 3**: `icomoon`

### Custom Fonts Loaded
- **Inter** weight 300 (normal)
- **Inter** weight 400 (normal)
- **Inter** weight 500 (normal)
- **Inter** weight 600 (normal)
- **Inter** weight 700 (normal)
- **Vodafone** weight 200 (normal)
- **Vodafone** weight 300 (normal)
- **Vodafone** weight 400 (normal)
- **Vodafone** weight 500 (normal)
- **Vodafone** weight 600 (normal)
- **Vodafone** weight 700 (normal)
- **Vodafone** weight 800 (normal)
- **Vodafone** weight 900 (normal)
- **icomoon** weight 400 (normal)

### Typography Hierarchy

| Role | Font | Size | Weight | Line Height | Letter Spacing | Notes |
|------|------|------|--------|-------------|----------------|-------|
| Display Hero | Vodafone | 126px | 800 | 0.9 | -1px | Main headline (h1) |
| Sub-heading | Vodafone | 32px | 700 | 1.25 | normal | Third-level heading (h3) |
| Button Large | Vodafone | 24px | 700 | 1 | normal | Button label (24px) |
| Button Large | Vodafone | 24px | 400 | 0px | normal | Button label (24px) |
| Label Heading | Vodafone | 23.9994px | 400 | 1.5 | normal | Small heading (H4) |
| Caption / Badge | Vodafone | 20px | 700 | 1.3 | normal | small text (20px) |
| Card Title | Vodafone | 18px | 400 | 1.56 | normal | Card headings |
| Button Large | Vodafone | 16px | 400 | 1.38 | normal | Button label (16px) |
| Button Large | Vodafone | 16px | 800 | 1.5 | normal | Button label (16px) |
| Caption / Badge | Vodafone | 16px | 700 | 1.38 | normal | small text (16px) |
| Input | Vodafone | 12px | 400 | 2.33 | normal | Form input (12px) |

### Full Font Size Scale

Sizes detected in the design (descending): `144px`, `126px`, `90.00px`, `48px`, `48.00px`, `40.00px`, `32px`, `24px`, `24.00px`, `23.09px`, `22px`, `20px`, `18px`, `16px`, `14px`, `12px`, `10px`

> 9 size(s) detected outside the sampled hierarchy (144px, 89.9999px, 48px, 47.9999px, 39.9994px, 23.0938px, 22px, 14px, 10px). These appear on elements not in the sampled set — likely additional display sizes, marketing-section overrides, or third-party-widget styles.

## 4. Component Stylings

### Buttons

**Ghost**
- Background: `transparent`
- Text: `#25282b` `{colors.hairline}`
- Padding: 0px
- Radius: 0px
- Font: 16px weight 400
- Use: Subtle action, toolbar, nav button
- Focus: boxShadow: `rgba(0, 0, 0, 0) 0px 0px 0px 0px inset`

**Pill**
- Background: `rgba(0, 0, 0, 0.1)`
- Text: `#ffffff` `{colors.on-primary}`
- Padding: 16px
- Radius: 60px
- Font: 24px weight 700
- Use: Status pills, tags, chips
- Focus: boxShadow: `rgba(0, 0, 0, 0) 0px 0px 0px 0px inset`

**Ghost**
- Background: `transparent`
- Text: `#25282b` `{colors.hairline}`
- Padding: 8px
- Radius: 0px
- Font: 24px weight 400
- Use: Subtle action, toolbar, nav button
- Focus: boxShadow: `rgba(0, 0, 0, 0) 0px 0px 0px 0px inset`

**Pill**
- Background: `#e60000`
- Text: `#ffffff` `{colors.on-primary}`
- Padding: 8px 32px 8px 8px
- Radius: 60px
- Font: 16px weight 800
- Use: Status pills, tags, chips
- Focus: boxShadow: `rgba(0, 0, 0, 0) 0px 0px 0px 0px inset`

### Cards & Containers

**Standard Card**
- Background: `transparent`
- Padding: 0px
- Radius: 6px
- Use: Content containers, listing items

### Inputs & Forms

**Text Input**
- Background: `transparent`
- Text: `#25282b` `{colors.hairline}`
- Padding: 16px 63.9993px
- Radius: 6px
- Border: 1px solid rgb(126, 126, 126)
- Font: 23.9994px weight 400
- Use: Text fields, search inputs

### Navigation

**Main Nav**
- Background: `transparent`
- Padding: 0px
- Radius: none
- Font: 18px weight 400
- Use: Fixed/sticky block nav — N/A items

### CTA Banners

**Full-width CTA**
- Background: `transparent`
- Text: `#ffffff` `{colors.on-primary}`
- Padding: 0px
- Radius: 0px
- Font: 16px weight 400
- Use: Full-width conversion strip with headline + button
- Focus: boxShadow: `rgba(0, 0, 0, 0) 0px 0px 0px 0px inset`

### Status Badges

**Neutral Light**
- Background: `#ffffff` `{colors.on-primary}`
- Text: `#ffffff` `{colors.on-primary}`
- Padding: 0px
- Radius: 0px
- Font: 12px weight 400
- Use: Status indicator, label, pill

### Tabs

**Ghost Tab**
- Background: `transparent`
- Text: `#ffffff` `{colors.on-primary}`
- Padding: 0px
- Radius: 0px
- Font: 18px weight 400
- Use: Navigation tabs, filter tabs

**Ghost Tab**
- Background: `transparent`
- Text: `rgba(255, 255, 255, 0.25)` `{colors.on-primary}`
- Padding: 1px 6px
- Radius: 0px
- Font: 16px weight 400
- Use: Navigation tabs, filter tabs


## 4b. Component Behaviors (State Matrix)

### Interaction State Narrative

- **Button**:
  - **focus:** shadow added

*State transitions extracted via Playwright simulation — exact values in the YAML matrix below.*

```yaml
component-behaviors:
  button:
    default:
      bg: "rgba(0, 0, 0, 0.1)"
      fg: "rgb(255, 255, 255)"
    focus:
      bg: "rgba(0, 0, 0, 0.1)"
      fg: "rgb(255, 255, 255)"
      shadow: "rgba(0, 0, 0, 0) 0px 0px 0px 0px inset"
  input:
    default:
      bg: "rgba(0, 0, 0, 0)"
      fg: "rgb(37, 40, 43)"
      border: "1px solid rgb(126, 126, 126)"
  link:
    default:
      bg: "rgba(0, 0, 0, 0)"
      fg: "rgb(37, 40, 43)"
  card:
    default:
      bg: "rgba(0, 0, 0, 0)"
      fg: "rgb(37, 40, 43)"
  navLink:
    default:
      bg: "rgba(0, 0, 0, 0)"
      fg: "rgb(255, 255, 255)"
  tab:
    default:
      bg: "rgba(0, 0, 0, 0)"
      fg: "rgb(255, 255, 255)"
  badge:
    default:
      bg: "rgba(0, 0, 0, 0)"
      fg: "rgb(37, 40, 43)"
  footerLink:
    default:
      bg: "rgba(0, 0, 0, 0)"
      fg: "rgb(255, 255, 255)"
```

**Agent usage**: Validate generated components against this matrix. If your output's `:hover` state changes properties not listed here, you are off-brand.


## 4c. Component Vocabulary (Closed System)

*This brand uses ONLY the following component vocabulary. Introducing new variants without justification breaks the system's tonal coherence.*

### Buttons
- **4 shape(s)** in this system: `Ghost`, `Pill`, `Ghost`, `Pill`
- **DO NOT introduce new buttons variants** without justification

### Cards & Containers
- **1 shape(s)** in this system: `Standard Card`
- **DO NOT introduce new cards & containers variants** without justification

### Inputs & Forms
- **1 shape(s)** in this system: `Text Input`
- **DO NOT introduce new inputs & forms variants** without justification

### Navigation
- **1 shape(s)** in this system: `Main Nav`
- **DO NOT introduce new navigation variants** without justification

### CTA Banners
- **1 shape(s)** in this system: `Full-width CTA`
- **DO NOT introduce new cta banners variants** without justification

### Status Badges
- **1 shape(s)** in this system: `Neutral Light`
- **DO NOT introduce new status badges variants** without justification

### Tabs
- **2 shape(s)** in this system: `Ghost Tab`, `Ghost Tab`
- **DO NOT introduce new tabs variants** without justification

## 5. Layout Principles

### Layout Type
**hero + sections**

### Grid
Single column, centered content

### Max Width
1200px

### Spacing System
Generous spacing — editorial breathing room

| Token | Value |
|-------|-------|
| xxs | 2px |
| xs | 8px |
| sm | 16px |
| md | 56px |
| base | 63.9993px |
| lg | 144px |
| xl | 190.5px |
| 2xl | 190.516px |
| 3xl | 64px |

### Border Radius Scale
| Name | Value | Use |
|------|-------|-----|
| None | 0px | No rounding |
| Xs | 4px | Tiny corners (badges, micro elements) |
| Sm | 6px | Buttons, inputs, small elements |
| Md | 12px | Cards, containers |
| Lg | 24px | Large rounded elements, pill segments |
| Xl | 32px | Category strips, featured containers |
| Full | 9999px | Pills, avatars, circular elements |

### Shape Language

| Component | Border Radius |
|-----------|---------------|
| Buttons | `0px` |
| Cards & Containers | `6px` |
| Inputs & Forms | `6px` |
| Navigation | `none` |
| CTA Banners | `0px` |
| Status Badges | `0px` |
| Tabs | `0px` |
| Page Body | `0px` |
| Primary Input | `6px` |

**Shape Personality**: Moderate Rounding — Medium corners (4–12px). Modern SaaS standard, neither sharp nor pill.

**Full Radius Spectrum**: 0px, 6px, 16px, 32px, 60px (from `allBorderRadii` scan)


## 5b. Spacing Rhythm Names

*Named spacing tokens with explicit use cases. Use these names in YOUR code instead of raw pixels for consistency.*

| Name | Value | Use case |
|------|-------|----------|
| **hero** | `64px` | Top/bottom of full-bleed hero sections |
| **section** | `190.5px` | Between major bands (color change, content shift) |
| **subsection** | `144px` | Within a section, between content groups |
| **card** | `56px` | Card padding, list-item spacing |
| **compact** | `16px` | Form fields, tight clusters, badge padding |
| **micro** | `8px` | Icon-text gap, tag inner padding |

**Agent rule**: NEVER hardcode raw pixel values for spacing in generated UI. Always reference these named tokens (`spacing-rhythm.section`, etc.).

## 5c. Widget & Structure Library

Structural patterns extracted from the page DOM — these are the **blueprints** an agent should follow to reproduce the page architecture (not just CSS values).

**6/8 structural patterns detected.**

### Hero Pattern

- **Composition:** centered — Centered composition — heading + subheading + CTAs stacked vertically, content centered horizontally. Common for SaaS marketing pages.
- **Viewport coverage:** full-viewport hero (≥70% screen height)
- **Heading:** "EVERYONE. CONNECTED" — 126px left-aligned
- **Subheading:** "Connectivity powers our lives, strengthens communities and drives progress. When everyone is connected, we can create a future full of possibilities."
- **CTAs:** 1 (primary: "Our Purpose")
- **Clone instruction:** Reproduce the **centered** layout. Use the heading font-size token at the documented size. No imagery needed for hero — text-driven.

### Navigation Pattern

- **Position:** static (scrolls with page)
- **Layout:** unknown — Layout not classified
- **Height:** 74px
- **Logo:** ✗ absent
- **Nav links:** 6 primary items
- **CTAs in nav:** 0 (no buttons — links only)
- **Clone instruction:** Build a static unknown navigation. Link-only — no button styling needed.

### Card Grid Pattern

- **Card count:** 10 cards detected
- **Columns (desktop):** 3-up grid
- **Card dimensions:** 480×600px (aspect 0.8:1)
- **Gap:** 32px between cards
- **Content:** ✓ image + CTA
- **Image position:** top
- **Clone instruction:** Build a 3-column grid (desktop) with cards at ~0.8:1 aspect ratio. Each card has an image at the top.

### Testimonial Pattern

- **Count:** 3 testimonial blocks
- **Layout:** list
- **Avg quote length:** 222 chars (long-form story)
- **Includes:** ✗ no avatars | ✗ no logos | ✗ no ratings
- **Clone instruction:** Build a list of 3 testimonials.   

### CTA Banner Pattern

- **Banner count:** 1
- **Position:** mid-page
- **Visual treatment:** ✓ gradient fill
- **Primary CTA text:** "EXPLORE CONNECTING PEOPLE"
- **Clone instruction:** Place a single CTA banner mid-page. Use gradient background.

### Footer Pattern

- **Columns:** 1
- **Links:** 26 total
- **Height:** 449px
- **Includes:** ✗ no newsletter | ✓ social icons |  ✓ copyright
- **Clone instruction:** Build a 1-column footer with ~26 links per column, social media links, and a copyright line.

## 6. Depth & Elevation

| Level | Treatment | Use |
|-------|-----------|-----|
| Flat (Level 0) | No shadow | Page background, content blocks |

**Shadow Philosophy**: Flat design — no shadows used. Borders and spacing define structure.

## 7. Motion & Interaction

### Dominant Easing Curves

| Curve | Semantic Name |
|-------|---------------|
| `ease` | CSS ease — Default |
| `ease-in-out` | Ease In-Out — Symmetric |
| `ease-in` | Ease In — Accelerating |

### Duration Scale

| Value | Tier | Typical Use |
|-------|------|-------------|
| `250ms` | Normal | Panel open/close, navigation |
| `300ms` | Normal | Panel open/close, navigation |
| `500ms` | Slow | Hero animations, page transitions |

### Copy-Paste Transition Snippets

**Color / Background**
```css
transition: color 0.25s;
```

**Opacity**
```css
transition: opacity 0.3s, visibility 0.3s;
```

**All Props**
```css
transition: 0.3s ease-in-out;
```

**All Props**
```css
transition: 0.3s ease-out;
```

### Keyframe Animation Catalog

| Animation Name | Type | Animated Props | Use Hint |
|----------------|------|----------------|----------|
| `fade-in` | Fade | opacity | Element entrance |
| `fade-in-top` | Fade + Move | opacity, transform | Element entrance |
| `fade-in-left` | Fade + Move | opacity, transform | Element entrance |
| `shimmer` | Slide | transform | Loading placeholder |
| `slideInUp` | Slide | transform | Panel / drawer enter |
| `marquee` | Custom | left | UI transition |
| `fadeOut` | Fade | opacity | Element exit |
| `fadeIn` | Fade | opacity | Element entrance |
| `scaleInfont` | Fade | opacity, font-size | Focus / emphasis |
| `scaleOutfont` | Fade | opacity, font-size | Focus / emphasis |
| `fadeIntop` | Fade + Move | opacity, transform | Element entrance |
| `fadeOuttop` | Fade + Move | opacity, transform | Element exit |
| `fadeInLeft` | Fade + Move | opacity, transform | Element entrance |
| `fadeOutLeft` | Fade + Move | opacity, transform | Element exit |
| `fadeOutRight` | Fade | opacity, margin-right, text-align | Element exit |
| `fadeInRight` | Fade | opacity, margin-right, text-align | Element entrance |
| `fadeInUp` | Fade + Move | opacity, transform | Element entrance |
| `onetrust-fade-in` | Fade | opacity | Element entrance |
| `otFloatingBtnIntro` | Fade | opacity, left | UI transition |
| `otFloatingBtnImageIntro` | Fade + Move | opacity, transform | UI transition |

### Motion Fingerprint

- **Speed Character**: Deliberate & Calm (median duration: `300ms`)
- **Dominant Easing**: custom cubic-bezier curves
- **Animation Library**: 20 unique animations (20 total including variants)

> This design moves with deliberate & calm timing using custom cubic-bezier curves, creating a UI that feels calm and controlled.

## 8. Do's and Don'ts

### Do
- Use Body (`#25282b`) for text — not pure black, it's warmer and more readable
- Use Vodafone as the primary typeface — it defines the brand personality
- Use negative letter-spacing (-1px) at display sizes for compressed, editorial headlines
- Use Baby Blue (`#9ec5fe`) as the primary accent — it's the brand's signature interactive color
- Use 60px border-radius on primary buttons — the brand uses generously-rounded CTAs
- Use 6px border-radius on cards — consistent with the grid card corners
- Style form inputs with a `1px solid rgb(126, 126, 126)` border — use border-based inputs, not floating labels or underline-only
- Maintain nav height at 73.9688px — consistent vertical space for the navigation bar
- Respect the 8px–190.5px spacing range — the design uses a wide scale for visual breathing room
- Make the hero full-viewport (≥70% screen height) — this design uses an immersive hero, not a tall navbar
- Keep the hero centered and text-driven — no decorative media, typography carries the message
- Use a single primary CTA in the hero — the design intentionally avoids choice paralysis
- Each card includes a top image — imagery is part of the card identity, not optional
- Use a 3-column grid on desktop — density matters for this content type

### Don't
- Don't use pure black (`#000000`) for text — the near-black adds warmth
- Don't substitute with generic sans-serif or serif — the custom font carries the brand
- Don't increase letter-spacing on headings — the type is designed to run tight at scale
- Don't introduce additional saturated accent colors — the palette is intentionally controlled
- Don't use sharp-cornered or pill buttons — 60px is the CTA border-radius standard
- Don't remove the input border — the border is the primary affordance indicator for form fields
- Don't collapse or hide the nav on scroll without an explicit scroll-triggered animation — the design uses fixed nav presence
- Don't add hero illustrations or photos — they'll break the typographic restraint
- Don't make the nav sticky — this design lets it scroll away to maximize content focus
- Don't put a CTA button in the nav — this design uses links only at the top


## 7b. Enforceable Brand Rules

*Structured Do/Don't with reasoning and validation tests. Agents can programmatically verify generated UI.*

```yaml
rules:
  - id: brand-canvas-001
    type: do
    rule: "Always use the page background `rgb(255, 255, 255)` as the base canvas"
    why: "Every component is designed to composit against this exact tone"
    test: "document.body.style.backgroundColor === 'rgb(255, 255, 255)'"
  - id: brand-accent-001
    type: do
    rule: "Reserve `#9ec5fe` for primary CTAs and brand-mark signals only"
    why: "Single chromatic assertion device — overuse dilutes meaning"
    test: "querySelectorAll('[style*=\"#9ec5fe\"]').length <= 3 per fold"
  - id: brand-depth-001
    type: dont
    rule: "Do NOT introduce drop shadows on cards or sections"
    why: "Containment is achieved via borders, not elevation — adding shadows breaks the depth contract"
    test: "getComputedStyle(card).boxShadow === 'none'"
```

## 9. Responsive Behavior

### Breakpoints
| Name | Width | Key Changes |
|------|-------|-------------|
| Mobile | 359px | Single column, compact spacing |
| Mobile Large | 500px | Expanded mobile layout |
| Mobile Large | 639px | Expanded mobile layout |
| Mobile Large | 767px | Expanded mobile layout |
| Tablet | 1024px | Multi-column grids begin |
| Desktop | 1100px | Full feature layout |
| Large Desktop | 1299px | Maximum content width |
| Large Desktop | 1440px | Maximum content width |

### Token Diff — Desktop vs Mobile

| Element | Property | Desktop | Mobile |
|---------|----------|---------|--------|
| heading | font-size | `126px` | `56.6608px` |
| heading | line-height | `114px` | `52.5855px` |
| body | font-size | `18px` | `16.0189px` |
| body | line-height | `28px` | `24.0379px` |
| nav | height | `73.9688px` | `0px` |
| hero | font-size | `18px` | `16.0189px` |
| hero | padding | `144px 0px 0px` | `86px 0px 0px` |
| hero | height | `900px` | `844px` |
| button | font-size | `16px` | `14.0189px` |
| button | width | `67px` | `auto` |
| card | border-radius | `6px` | `4px` |
| card | width | `399.016px` | `auto` |

### Collapsing Strategy
- Headlines: 126px → 56.6608px on mobile
- Headlines: 18px → 16.0189px on mobile
- Navigation: horizontal links → hamburger menu on mobile
- Cards: multi-column → stacked vertical on mobile
- Footer: multi-column → stacked single column on mobile

### Touch Targets
- Buttons: 0px padding
- Navigation: adequate spacing between items
- Interactive elements: minimum 44px touch target recommended

### Collapsing Narrative

How the structural patterns adapt from desktop to mobile (extracted from both viewport extractions):

- **Card grid: 3-up → 1-up** — cards stack as viewport narrows, becoming a vertical list on mobile.

## 9b. Visual Tone & Photography

**Tone:** Photography-driven

The site is dominated by photography (JPG/WebP). Photos carry the brand voice as much as the typography. Use authentic, brand-appropriate imagery — generic stock will degrade quality.

**Canonical Brand Image (OG):**
- https://www.vodafone.com/~/media/Images/V/vodafone/universal/logos/og-logo.jpg
  *This is the image shown when the site is shared on social media — represents the brand visual essence.*

**Hero Image (above-fold dominant visual):**
- Aspect: 1.06:1 (square / portrait)
- Rendered size: 607×570px
- Alt text: "nav-img"
- *Use this aspect ratio + composition for your clone's hero — mimicking the proportion preserves the visual hierarchy.*

**Aspect Ratio Distribution:**
- Landscape (1.15–2.3): 16 (62%)
- Portrait (<0.87): 6 (23%)
- Square (0.87–1.15): 4 (15%)

**Media Format Mix:**
- JPG: 15 (typically photographic content)
- PNG: 10 (logos, transparent UI elements, mockups)
- SVG: 1 (icons, illustrations, decorative geometry)

**Average rendered image size:** 445×369px
**Above-fold image count:** 9 / 26

**Decorative Patterns Detected:**
- 1 multi-stop linear gradient (mesh-like, 3+ color stops) — the brand leans on rich color transitions for visual depth
- **Glassmorphism** detected (`backdrop-filter: blur`) — layered transparent surfaces with blur, modern OS-like aesthetic

**Clone instruction for decorative work:** Glassmorphism is a brand signature — use `backdrop-filter: blur(20px)` on overlapping surfaces.

**Imagery Guidance for clones:**
- Source authentic photography (or licensed stock that matches the brand mood) — placeholders will visibly degrade the clone.
- Match the dominant aspect ratio (see above) so card grids and hero compositions hold.

## 10. Agent Prompt Guide

### Quick Reference
- Background: Brightcove (`#ffffff`)
- Primary text: Pictogram (`#25282b`)
- Accent: Baby Blue (`#9ec5fe`)
- Border: Pictogram (`#25282b`)
- Font: Vodafone
- Body: 18px weight 400

### Example Component Prompts
- "Create a hero section on Brightcove background (#ffffff). Headline at 126px Vodafone weight 800, line-height 0.9, letter-spacing -1px, color #25282b."
- "Create the primary CTA button: `#9ec5fe` background, `#ffffff` text, 60px border-radius, 8px 32px 8px 8px padding, 800 weight, Vodafone font."
- "Design a card on `transparent` background. Border: none. Radius: 6px. Shadow: none. Padding: 0px."
- "Build navigation: static on `#ffffff`. Vodafone 18px weight 400 for links."

### Iteration Guide
1. **Canvas**: Set the light canvas to Brightcove (`#ffffff`) — every component is composited against this exact base.
2. **Typography**: All type in Vodafone, weight range 400–800. Never exceed 800 — heavier weights break the brand's tonal restraint.
3. **Accent**: Baby Blue (`#9ec5fe`) is the sole interactive color. On hover → #0d6efd (`#0d6efd`). Use CSS transitions, not opacity/brightness filters.
4. **Focus**: Render focus rings in Translucent #0d6efd (25%) (`rgba(13, 110, 253, 0.25)`) — never hide focus outlines. The ring color is distinct from the accent to avoid ambiguity.
5. **Shape**: CTAs at `0px`, cards at `6px`. Apply border-radius from the extracted scale only — don't invent intermediate values.
6. **Spacing**: Use the `--ca-space-*` token scale (8px–191px). All padding, margin, and gap values are multiples from this scale — no magic numbers.
7. **Tokens**: Import from §11 CSS Export (`--ca-*` vars). Never hardcode hex values — always reference a token so theming remains consistent.

## 11. CSS Design Tokens Raw Export

*Copy-paste ready `:root {}` block — all values extracted directly from the live site.*

```css
/* Colors */
:root {
  --ca-on-primary: #ffffff;
  --ca-hairline: #25282b;
  --ca-ink-subtle: #2b2f32;
  --ca-primary: #9ec5fe;
  --ca-primary-focus: #0d6efd;
  --ca-semantic-error: #bd0000;
  --ca-semantic-success: #008a00;
  --ca-semantic-warning: #eb6100;
  --ca-semantic-info: #055160;
}

/* Typography */
:root {
  --ca-font-primary: "Vodafone", system-ui, sans-serif;
  --ca-text-display: 126px;
  --ca-text-body: 18px;
  --ca-text-caption: 20px;
  --ca-text-button: 24px;
  --ca-text-mono: 12px;
}

/* Spacing & Radius */
:root {
  --ca-space-xxs: 2px;
  --ca-space-xs: 8px;
  --ca-space-sm: 16px;
  --ca-space-md: 56px;
  --ca-space-base: 63.9993px;
  --ca-space-lg: 144px;
  --ca-space-xl: 190.5px;
  --ca-space-2xl: 190.516px;
  --ca-space-3xl: 64px;
  --ca-radius-none: 0px;
  --ca-radius-xs: 4px;
  --ca-radius-sm: 6px;
  --ca-radius-md: 12px;
  --ca-radius-lg: 24px;
  --ca-radius-xl: 32px;
  --ca-radius-full: 9999px;
}
```


## 13. Page Structure Skeleton

*The actual layout the source site uses. Reproduce these sections in order to match the site structure.*

```yaml
page-skeleton:
  - section: unknown
    tag: div
    height: 6181px
    width: full-bleed
    layout: block
    children: 6
  - section: header
    tag: header
    classes: ["header", "position-relative"]
    height: 192px
    width: full-bleed
    layout: block
    children: 2
  - section: main-content
    tag: main
    classes: ["main-content-wrapper"]
    height: 5732px
    width: full-bleed
    layout: block
    children: 7
  - section: hero
    tag: section
    classes: ["simple-hero-banner", "position-relative", "section-dark", "color-display"]
    height: 900px
    width: full-bleed
    layout: block
    children: 2
    padding: "144px 0px 0px"
  - section: hero
    tag: div
    classes: ["w-100", "h-100", "animate", "animate--fade-in-top"]
    height: 900px
    width: full-bleed
    layout: block
    children: 1
  - section: navigation
    tag: div
    classes: ["secondary-navbar__sites-box", "pt-md-1", "pb-md-1", "bg-base-1"]
    height: 906px
    width: full-bleed
    layout: block
    children: 1
    bg: "rgb(37, 40, 43)"
    padding: "63.9993px 0px"
  - section: header
    tag: div
    classes: ["section-light"]
    height: 80px
    width: 1408px
    layout: block
    children: 1
  - section: unknown
    tag: div
    classes: ["container-fluid"]
    height: 80px
    width: full-bleed
    layout: block
    children: 1
    padding: "0px 16px"
  - section: unknown
    tag: div
    classes: ["container-fluid", "position-relative"]
    height: 778px
    width: full-bleed
    layout: block
    children: 3
  - section: hero
    tag: div
    classes: ["h-100", "pt-md-2", "pb-md-2", "pt-md-lg-1"]
    height: 708px
    width: full-bleed
    layout: flex-row justify=normal
    children: 1
    padding: "95.9995px 0px"
  - section: unknown
    tag: div
    classes: ["container-fluid"]
    height: 527px
    width: full-bleed
    layout: block
    children: 1
  - section: unknown
    tag: div
    classes: ["container-fluid", "h-100"]
    height: 760px
    width: full-bleed
    layout: block
    children: 1
  - section: unknown
    tag: div
    classes: ["container-fluid", "h-100"]
    height: 632px
    width: full-bleed
    layout: block
    children: 1
  - section: unknown
    tag: div
    classes: ["container-fluid", "h-100"]
    height: 664px
    width: full-bleed
    layout: block
    children: 1
  - section: unknown
    tag: div
    classes: ["container-fluid", "h-100"]
    height: 552px
    width: full-bleed
    layout: block
    children: 1
  - section: navigation
    tag: div
    classes: ["pt-md-1", "pb-lg-1", "position-relative"]
    height: 760px
    width: full-bleed
    layout: block
    children: 3
    padding: "63.9993px 0px 95.9995px"
  - section: navigation
    tag: div
    classes: ["pt-md-1", "pb-lg-1", "position-relative"]
    height: 632px
    width: full-bleed
    layout: block
    children: 3
    padding: "63.9993px 0px 95.9995px"
  - section: navigation
    tag: div
    classes: ["pt-md-1", "pb-lg-1", "position-relative"]
    height: 664px
    width: full-bleed
    layout: block
    children: 3
    padding: "63.9993px 0px 95.9995px"
  - section: navigation
    tag: div
    classes: ["pt-md-1", "pb-lg-1", "position-relative"]
    height: 552px
    width: full-bleed
    layout: block
    children: 3
    padding: "63.9993px 0px 95.9995px"
  - section: unknown
    tag: div
    classes: ["container-fluid"]
    height: 516px
    width: full-bleed
    layout: block
    children: 1
    padding: "0px 16px"
  - section: navigation
    tag: div
    height: 295px
    width: 312px
    layout: block
    children: 2
  - section: navigation
    tag: div
    height: 295px
    width: 312px
    layout: block
    children: 2
  - section: navigation
    tag: div
    height: 295px
    width: 312px
    layout: block
    children: 2
  - section: navigation
    tag: div
    height: 295px
    width: 312px
    layout: block
    children: 2
  - section: navigation
    tag: div
    classes: ["row", "me-md-3", "ms-md-3"]
    height: 528px
    width: 1344px
    layout: flex-row justify=normal
    children: 3
```

**Agent rule**: rebuild sections in this order (sorted by vertical position). Match the layout primitive (grid N-col / flex direction / block).


## 14. Copy Library (Real Content from Source)

*Actual text content extracted from the live page. Use these strings verbatim when reproducing the site — they carry the brand voice.*

```yaml
copy:
  section-headings:
    - "PEOPLE. CONNECTED"
    - "News highlights"
    - "Creating consistency at scale"
    - "Confidence is the missing link in digital inclusion"
    - "RESULTS"
    - "FY26 Results"
  sub-headings:
    - "Results highlights"
  ctas:
    - "Open Search"
    - "Close Button"
    - "EXPLORE CONNECTING PEOPLE"
  navigation:
    - "Vodafone Business"
    - "Vodafone Foundation"
    - "Our sites"
    - "Link to
everyone.connected
page"
    - "Link to
Our company
page"
    - "Link to
page"
  footer-links:
    - "Vodafone at a glance"
    - "Privacy and Cookies"
    - "Read our policy"
```

**Agent rule**: reuse these exact strings when generating UI. Do NOT translate or rephrase — brand voice is preserved through the original wording.


## 15. Asset Inventory (Image Roles & Ratios)

*Image inventory classified by role and aspect ratio. When reproducing the site, allocate this number of assets per role.*

```yaml
assets:
  product:
    count: 3
    avg-ratio: 1.00
    common-aspect: "~1:1 square"
    sample-alts:
      - "nav-img"
      - "nav-img"
      - "Dummy image"
  thumbnail:
    count: 21
    avg-ratio: 1.03
    common-aspect: "~1:1 square"
    sample-alts:
      - "Egypt"
      - "مصر"
      - "Ethiopia"
```

**Agent rule**: when generating placeholder images, match these counts and aspect ratios. Use neutral placeholder backgrounds for `product` (e.g. `#f5f5f5`), full-color photography hints for `hero` and `editorial`.


## 16. Component HTML Templates

*Suggested HTML markup for reproducing the key components — based on what was detected in the source DOM.*

### Button (primary action)
```html
<button class="btn btn-primary">
  Action
</button>
```
_Source pattern detected: padding `0px` · radius `0px` · weight `400`_

### Generic Card
```html
<div class="card">
  <!-- content -->
</div>
```
_Source pattern detected: padding `0px` · radius `6px` · shadow `none`_

**Agent rule**: use these markup skeletons as the structural baseline. Apply tokens from §2-3 for visual styling.


---
## Extraction Completeness: 78/100 (B)

| Category | Score | Max | Detail |
|----------|-------|-----|--------|
| Colors & Palette | 11 | 25 | 8 named colors |
| Typography | 20 | 20 | 11 roles defined |
| Components | 20 | 20 | 7 specs extracted |
| Motion & Interaction | 12 | 15 | Keyframes present |
| CSS Custom Properties | 10 | 10 | 390 vars |
| Responsive Breakpoints | 5 | 5 | 8 breakpoints |
| Variable Fonts | 0 | 5 | None detected |

## 12. Known Gaps & Confidence

Explicit list of what this extraction could NOT capture. Agents should not invent values for these — either skip the feature or use the documented baseline + heuristic fallback.

*✅ No critical extraction gaps detected — high-confidence reproduction expected.*

### Per-section confidence

| Section | Confidence | Reason |
|---------|------------|--------|
| §1 Visual Theme | High | Body bg extracted via getComputedStyle() |
| §2 Colors | High | 390 CSS vars (semantic naming requires ≥20 for high) |
| §3 Typography | High | 11 typography roles inferred |
| §4 Components | High | 7 component variants captured |
| §7 Motion | High | Keyframes + transitions |
| §8 Do's/Don'ts | High | 24 rules generated; design-decisions.json has evidence per rule |
| §9 Responsive | High | 8 breakpoints detected |
| §9b Photography | High | 26 images, hero present |

---
*Generated by Clone Architect — automated Playwright extraction + design analysis.*
*Source: https://vodafone.com | 2026-05-30T20:40:19.684Z*
*All values verified via getComputedStyle() — no approximation, no hallucination.*