webflow.com

DESIGN.md

Narrative design system document — paste directly into Claude Code, Cursor, or Bolt.

---
version: alpha
name: webflow.com
description: "Light product system built on #ffffff with #3b89ff as the primary CTA accent. Type anchored in WF Visual Sans Variable at 80px / weight 600. Extracted automatically from https://webflow.com/ — every value from getComputedStyle(), no approximation."
narrative: |
  webflow.com is built on a pure-white canvas (rgb(255, 255, 255)).
  The system uses #3b89ff as the high-saturation accent for primary actions.
  Sharp 0px corners on CTAs — architectural restraint, engineering precision alongside WF Visual Sans Variable as the primary typeface.

colors:
  background: "#ffffff"
  surface-1: "rgba(255, 255, 255, 0)"
  surface-2: "#f0f0f0"
  ink: "#080808"
  ink-muted: "rgba(8, 8, 8, 0.65)"
  ink-subtle: "#5a5a5a"
  primary: "#3b89ff"
  on-primary: "#ffffff"
  primary-hover: "#0055d4"
  hairline: "#5a5a5a"
  semantic-error: "#146ef5"

typography:
  display-xl:
    fontFamily: "WF Visual Sans Variable"
    fontSize: 80px
    fontWeight: 600
    lineHeight: 1.04
    letterSpacing: -0.8px
  display-md:
    fontFamily: "WF Visual Sans Variable"
    fontSize: 20px
    fontWeight: 600
    lineHeight: 1.4
    letterSpacing: 0
  body:
    fontFamily: "WF Visual Sans Variable"
    fontSize: 16px
    fontWeight: 400
    lineHeight: 1.6
    letterSpacing: 0
  body-sm:
    fontFamily: "WF Visual Sans Variable"
    fontSize: 14px
    fontWeight: 500
    lineHeight: 1.6
    letterSpacing: 0
  caption:
    fontFamily: "WF Visual Sans Variable"
    fontSize: 16px
    fontWeight: 500
    lineHeight: 1.2
    letterSpacing: -0.16px
  caption-sm:
    fontFamily: "WF Visual Sans Variable"
    fontSize: 10px
    fontWeight: 600
    lineHeight: 1.3
    letterSpacing: 1px
  button:
    fontFamily: "WF Visual Sans Variable"
    fontSize: 24px
    fontWeight: 400
    lineHeight: 1.6
    letterSpacing: 0
  eyebrow:
    fontFamily: "WF Visual Sans Variable"
    fontSize: 20px
    fontWeight: 500
    lineHeight: 1.4
    letterSpacing: 0
  mono:
    fontFamily: "WF Visual Sans Variable"
    fontSize: 14px
    fontWeight: 400
    lineHeight: normal
    letterSpacing: 1.4px

rounded:
  none: 0px
  xs: 4px
  sm: 8px
  md: 8px
  lg: 8px
  xl: 8px
  xxl: 24px
  pill: 9999px

spacing:
  xxs: 2px
  xs: 8px
  sm: 12px
  md: 24px
  lg: 80px
  xl: 32px
  xxl: 64px
  section: 80px

components:
  button-ghost:
    backgroundColor: "{colors.surface-1}"
    textColor: "{colors.ink-muted}"
    typography: "{typography.button}"
    rounded: "{rounded.none}"
    padding: 12px 8px
  button-ghost:
    backgroundColor: "{colors.surface-1}"
    textColor: "{colors.ink-muted}"
    typography: "{typography.body}"
    rounded: "{rounded.none}"
    padding: 20.775px 0px 19.177px
  button-primary-brand:
    backgroundColor: "{colors.semantic-error}"
    textColor: "{colors.on-primary}"
    typography: "{typography.body-sm}"
    rounded: "{rounded.none}"
    padding: 12px 0px
  card-standard-card:
    backgroundColor: "{colors.semantic-error}"
    typography: "{typography.body}"
    rounded: "{rounded.sm}"
  input-text-input:
    backgroundColor: "{colors.on-primary}"
    textColor: "#1a1a1a"
    typography: "{typography.body-sm}"
    rounded: "{rounded.xs}"
    padding: 8px 12px
  navigation-main-nav:
    backgroundColor: "{colors.on-primary}"
    typography: "{typography.body}"
    rounded: "{rounded.none}"
  cta-banner-full-width-cta:
    backgroundColor: "{colors.surface-1}"
    textColor: "{colors.ink-muted}"
    typography: "{typography.body}"
    rounded: "{rounded.none}"
  status-badge-tinted:
    backgroundColor: "#000000"
    textColor: "#000000"
    typography: "{typography.body-sm}"
    rounded: "{rounded.xs}"
    padding: 3.2px 6px 2.4px
  tab-ghost-tab:
    backgroundColor: "{colors.surface-1}"
    textColor: "{colors.ink-muted}"
    typography: "{typography.body}"
    rounded: "{rounded.none}"

extracted_at: "2026-05-30T20:40:24.500Z"
completeness: 89
scoreVersion: "v2"

---

# Design System — webflow.com
> Extracted automatically by Clone Architect from https://webflow.com
> Date: 2026-05-30
> Viewport: Desktop 1440x900 + Mobile 390x844
> Every value in this file comes from real getComputedStyle() — no approximation.

> **🤖 TL;DR for AI agents** (read this first — saves you scanning the full doc):
>
> - **Canvas**: `rgb(255, 255, 255)` is the page background. Every component composits against this.
> - **Accent**: `#3b89ff` for primary CTAs ONLY. Never decorative.
> - **Body type**: 16px (token: `typography.body`). Default for ALL text not in a heading role.
> - **Section rhythm**: 48px between major bands. Card padding: 80px.
> - **Default radius**: 8px on buttons/inputs. Pills (`9999px`) only for icon-buttons or status chips.
>
> **Before generating UI**: import this DESIGN.md, scan §2 (Color Palette) + §4 (Components) + §10 (Agent Guide). Skip §11–12 unless extending.

## 1. Visual Theme & Atmosphere

webflow.com adopts the classic pure-white canvas (`#ffffff`) — a deliberate choice that recedes into transparency, letting typography, color and product imagery carry the entire visual weight. 

Typography is anchored in **WF Visual Sans Variable**. The weight scale rejects the standard 100/200/.../900 ladder in favor of custom values (max **600** in this system) — a deliberate signal that this design system is precisely tuned, not assembled from defaults. Negative letter-spacing at display sizes (-0.8px at 80px) compresses headlines into engineered blocks, dense and precise. 

Body text reads in Pure Black (`#080808`) — softened from pure black, a small but deliberate detail that lowers reading friction (contrast ratio 31.9:1, well above WCAG AA). **Ring Blue** (`#3b89ff`) provides interactive distinction without visual aggression. Elevation is built from multi-layer shadow stacks — each level combines several blurred layers at varying offsets to simulate the way light actually falls on stacked surfaces, not the simulated drop-shadow of cheap interfaces. 
Motion design uses smooth easing curves for polished state transitions. The site uses a variable font with OPSZ + WGHT axes, enabling precise weight/width control across the type hierarchy. 

**Key Characteristics:**
- Background: Pure White (`#ffffff`)
- Primary typeface: WF Visual Sans Variable
- Primary text: Pure Black (`#080808`)
- Accent: Ring Blue (`#3b89ff`)
- Display: 80px weight 600, letter-spacing -0.8px
- Shadow system: 4 distinct elevation levels
- Custom fonts loaded: WF Visual Sans Variable, Inconsolata, WFVisualSans-Mono

## 2. Color Palette & Roles

### Background & Surface
- **Pure White** (`#ffffff`): Page background (primary)
- **Transparent** (`transparent`): Surface / elevated background
- **Light Gray** (`#f0f0f0`): Surface / elevated background
- **Light Gray** (`#efefef`): Surface / elevated background

### Text & Content
- **Pure Black** (`#080808`): Primary body text
- **Pure Black** (`#000000`): Secondary text
- **Warm Brown** (`#292929`): Secondary text
- **Warm Brown** (`#222222`): Secondary text
- **Near Black** (`#171717`): Secondary text

### Accent & Interactive
- **M Tricolor Blue** (`#146ef5`): Interactive / accent
- **Tangerine** (`#ffa666`): Interactive / accent
- **Cornflower Blue** (`#6ca7ff`): Interactive / accent
- **#60ed76** (`#60ed76`): Interactive / accent

### Border & Divider
- **#d8d8d8** (`#d8d8d8`): Borders / dividers

### Full Extracted Palette
32 distinct colors detected on the live page (14 categorized above + 18 additional below). Every value is a real `getComputedStyle()` color — no approximation.

- `#5a5a5a` — Slate
- `#464646` — Dark Gray
- `#808080` — Medium Gray
- `#363636` — Charcoal
- `#111111` — Jet Black
- `#0055d4` — M Tricolor Blue
- `#7a3dff` — Violet
- `#007aff` — #007aff
- `#898989` — Medium Gray
- `#ed52cb` — #ed52cb
- `#006acc` — M Tricolor Blue
- `#00d722` — #00d722
- `#ababab` — Cool Gray
- `#ff6b00` — #ff6b00
- `#3b89ff` — Ring Blue
- `#757575` — Stone
- `#ffae13` — Amber
- `#ee1d36` — Crimson

### CSS Custom Properties (Design Tokens)

**Spacing Token**
- `--_typography---subheading-lg--letter-spacing`: `0em`
- `--_components---button--horizontal-padding`: `1.5em`
- `--_components---input--letter-spacing`: `0em`
- `--_typography---h2--letter-spacing`: `0em`

**Font Size Token**
- `--_typography---type-paragraph-lg--font-size-md<deleted|variable-cdbe9950-9272-2284-ccf6-60cab96acd5f>`: `1.25rem`
- `--_components---input-label--font-size`: `.9rem`
- `--_components---input--font-size`: `1rem`
- `--_typography---paragraph-sm--font-size`: `.875rem`

**Font Weight Token**
- `--_typography---caption--font-weight`: `550`
- `--_typography---paragraph-sm--font-weight`: `400`
- `--_components---input-label--font-weight`: `500`
- `--_typography---subheading-xxl--font-weight`: `500`

**Motion Token**
- `--animation-delay-d4`: `1.2s`
- `--animation-delay-d2`: `0.45s`
- `--animation-delay-d0`: `0s`

**Border Radius Token**
- `--_components---input--border-radius`: `.25rem`
- `--_components---button--border-radius`: `.25rem`
- `--_components---card--border-radius`: `.5rem`

**Border**
- `--mkto-embed-color-border-hover`: `#898989`
- `--mkto-embed-color-border`: `#d8d8d8`

**Font Family Token**
- `--mkto-embed-font-family`: `"WF Visual Sans Variable",sans-serif`

**Error / Destructive**
- `--mkto-embed-color-error`: `#146ef5`

**Text Color**
- `--mkto-embed-color-text`: `#080808`

**Background**
- `--mkto-embed-color-background`: `#ffffff`

**Other tokens**
- `--_typography---h5--font`: `"WF Visual Sans Variable",Arial,sans-serif`
- `--_typography---fonts--primary-font`: `"WF Visual Sans Variable",Arial,sans-serif`
- `--_color---neutral--gray-600`: `#5a5a5a`
- `--_typography---paragraph-xs--font`: `"WF Visual Sans Variable",Arial,sans-serif`
- `--_typography---subheading-xxl--font`: `"WF Visual Sans Variable",Arial,sans-serif`
- `--_components---input--font`: `"WF Visual Sans Variable",Arial,sans-serif`
- `--_typography---subheading-lg--font`: `"WF Visual Sans Variable",Arial,sans-serif`
- `--mkto-embed-color-button-hover`: `#0055d4`

## 3. Typography Rules

### Font Families
- **Primary**: `WF Visual Sans Variable`
- **Secondary**: `webflow-icons`
- **Font 3**: `Inconsolata`
- **Font 4**: `WFVisualSans-Mono`
- **Font 5**: `swiper-icons`

### Custom Fonts Loaded
- **webflow-icons** weight 400 (normal)
- **WF Visual Sans Variable** weight 100 900 (normal)
- **Inconsolata** weight 400 (normal)
- **Inconsolata** weight 700 (normal)
- **WFVisualSans-Mono** weight 200 (normal)
- **WFVisualSans-Mono** weight 300 (normal)
- **WFVisualSans-Mono** weight 400 (normal)
- **WFVisualSans-Mono** weight 500 (normal)
- **WFVisualSans-Mono** weight 600 (normal)
- **WFVisualSans-Mono** weight 700 (normal)
- **WFVisualSans-Mono** weight 800 (normal)
- **WFVisualSans-Mono** weight 900 (normal)
- **swiper-icons** weight 400 (normal)

### Typography Hierarchy

| Role | Font | Size | Weight | Line Height | Letter Spacing | Notes |
|------|------|------|--------|-------------|----------------|-------|
| Display Hero | WF Visual Sans Variable | 80px | 600 | 1.04 | -0.8px | Main headline (h1) |
| Button Large | WF Visual Sans Variable | 24px | 400 | 1.6 | normal | Button label (24px) |
| Sub-heading | WF Visual Sans Variable | 20px | 600 | 1.4 | normal | Third-level heading (h3) |
| Eyebrow / Overline | WF Visual Sans Variable | 20px | 500 | 1.4 | normal | Label above heading, uppercase tag |
| Body | WF Visual Sans Variable | 16px | 400 | 1.6 | normal | Standard reading text |
| Caption / Badge | WF Visual Sans Variable | 16px | 500 | 1.2 | -0.16px | small text (16px) |
| Button | WF Visual Sans Variable | 15.9808px | 500 | 1.6 | -0.159808px | Button label (15.9808px) |
| Link | WF Visual Sans Variable | 14px | 500 | 1.6 | normal | Link (14px) — Decoration: none |
| Input | WF Visual Sans Variable | 14px | 400 | normal | 1.4px | Form input (14px) |
| Link Small | WF Visual Sans Variable | 12px | 500 | 1 | 0.6px | Link (12px) — Decoration: none |
| Tiny / Micro | WF Visual Sans Variable | 10px | 600 | 1.3 | 1px | uppercase, small text (10px) |

### Font Weight Scale

CSS custom properties define 22 explicit weight steps:
- `--_typography---paragraph-sm--font-weight`: `400` — Regular
- `--_typography---paragraph-body--font-weight`: `400` — Regular
- `--_typography---paragraph-lg--font-weight`: `400` — Regular
- `--_typography---paragraph-xl--font-weight`: `400` — Regular
- `--_typography---paragraph-xxl--font-weight`: `400` — Regular
- `--_components---input--font-weight`: `400` — Regular
- `--_typography---paragraph-xs--font-weight`: `400` — Regular
- `--_components---input-label--font-weight`: `500` — Medium
- `--_typography---subheading-xxl--font-weight`: `500` — Medium
- `--_components---button--font-weight`: `500` — Medium
- `--_typography---subheading-lg--font-weight`: `500` — Medium
- `--_typography---subheading-xl--font-weight`: `500` — Medium
- `--_typography---subheading--font-weight`: `500` — Medium
- `--_typography---eyebrow--font-weight`: `500` — Medium
- `--_typography---caption--font-weight`: `550` — Medium (custom, ~500)
- `--_typography---h5--font-weight`: `600` — SemiBold
- `--_typography---h4--font-weight`: `600` — SemiBold
- `--_typography---h1--font-weight`: `600` — SemiBold
- `--_typography---h0--font-weight`: `600` — SemiBold
- `--_typography---h6--font-weight`: `600` — SemiBold
- `--_typography---h2--font-weight`: `600` — SemiBold
- `--_typography---h3--font-weight`: `600` — SemiBold

### Full Font Size Scale

Sizes detected in the design (descending): `80px`, `56px`, `44.80px`, `40px`, `32px`, `28.80px`, `24px`, `20px`, `16px`, `15.98px`, `15px`, `14px`, `12.80px`, `12px`, `10px`

> 7 size(s) detected outside the sampled hierarchy (56px, 44.8px, 40px, 32px, 28.8px, 15px, 12.8px). These appear on elements not in the sampled set — likely additional display sizes, marketing-section overrides, or third-party-widget styles.

### OpenType & Variable Font Features

The typography uses these OpenType features intentionally — this is a sophisticated type system, not a default fallback:

- **stylistic sets** (`ss0X`) — alternate letterforms enabled (often for brand-specific glyph variants)
- **slashed zero** (`zero`) — distinguishes 0 from O, useful for code/data

**Clone instruction:** Enable these in your CSS:
```css
body {
  font-feature-settings: "ss02", "ss10", "zero";
}
```

**Variable font axes:**
- OPSZ axis
- WGHT axis

## 4. Component Stylings

### Buttons

**Ghost**
- Background: `transparent` `{colors.surface-1}`
- Text: `#080808` `{colors.ink-muted}`
- Padding: 12px 8px
- Radius: 0px
- Font: 24px weight 400
- Use: Subtle action, toolbar, nav button

**Ghost**
- Background: `transparent` `{colors.surface-1}`
- Text: `#080808` `{colors.ink-muted}`
- Padding: 20.775px 0px 19.177px
- Radius: 0px
- Font: 15.9808px weight 500
- Use: Subtle action, toolbar, nav button

**Primary Brand**
- Background: `#146ef5` `{colors.semantic-error}`
- Text: `#ffffff` `{colors.on-primary}`
- Padding: 12px 0px
- Radius: 0px
- Shadow: `rgba(0, 0, 0, 0) 0px 0px 0px 100px inset`
- Font: 14px weight 500
- Use: Primary CTA / brand action

**Primary Brand**
- Background: `#146ef5` `{colors.semantic-error}`
- Text: `#ffffff` `{colors.on-primary}`
- Padding: 9.6px 18px
- Radius: 8px
- Font: 12px weight 500
- Use: Primary CTA / brand action

### Cards & Containers

**Standard Card**
- Background: `#146ef5` `{colors.semantic-error}`
- Padding: 0px
- Radius: 8px
- Use: Content containers, listing items

### Inputs & Forms

**Text Input**
- Background: `#ffffff` `{colors.on-primary}`
- Text: `#1a1a1a`
- Padding: 8px 12px
- Radius: 6px
- Border: 1px solid rgb(209, 213, 219)
- Font: 14px weight 400
- Use: Text fields, search inputs

### Navigation

**Main Nav**
- Background: `#ffffff` `{colors.on-primary}`
- Padding: 0px
- Radius: none
- Font: 16px weight 400
- Use: Fixed/sticky block nav — N/A items

### CTA Banners

**Full-width CTA**
- Background: `transparent` `{colors.surface-1}`
- Text: `#080808` `{colors.ink-muted}`
- Padding: 0px
- Radius: 0px
- Font: 16px weight 400
- Use: Full-width conversion strip with headline + button

### Status Badges

**Tinted**
- Background: `#000000`
- Text: `#000000`
- Padding: 3.2px 6px 2.4px
- Radius: 4px
- Font: 12.8px weight 550
- Use: Status indicator, label, pill

### Tabs

**Ghost Tab**
- Background: `transparent` `{colors.surface-1}`
- Text: `#080808` `{colors.ink-muted}`
- Padding: 0px
- Radius: 0px
- Font: 16px weight 400
- Use: Navigation tabs, filter tabs


## 4b. Component Behaviors (State Matrix)

### Interaction State Narrative

- **FooterLink**:
  - **hover:** text #5a5a5a → #585858, border changes

*State transitions extracted via Playwright simulation — exact values in the YAML matrix below.*

```yaml
component-behaviors:
  button:
    default:
      bg: "rgba(0, 0, 0, 0)"
      fg: "rgb(8, 8, 8)"
  input:
    default:
      bg: "rgb(255, 255, 255)"
      fg: "rgb(26, 26, 26)"
      border: "1px solid rgb(209, 213, 219)"
  link:
    default:
      bg: "rgb(20, 110, 245)"
      fg: "rgb(255, 255, 255)"
      shadow: "rgba(0, 0, 0, 0) 0px 0px 0px 100px inset"
    hover:
      bg: "rgb(20, 110, 245)"
      fg: "rgb(255, 255, 255)"
      shadow: "rgba(0, 0, 0, 0) 0px 0px 0px 100px inset"
  card:
    default:
      bg: "rgb(20, 110, 245)"
      fg: "rgb(255, 255, 255)"
  navLink:
    default:
      bg: "rgba(0, 0, 0, 0)"
      fg: "rgb(8, 8, 8)"
  badge:
    default:
      bg: "rgba(0, 0, 0, 0)"
      fg: "color(srgb 0.0745341 0.399346 0.886564)"
  footerLink:
    default:
      bg: "rgba(0, 0, 0, 0)"
      fg: "rgb(90, 90, 90)"
    hover:
      bg: "rgba(0, 0, 0, 0)"
      fg: "rgb(88, 88, 88)"
```

**Agent usage**: Validate generated components against this matrix. If your output's `:hover` state changes properties not listed here, you are off-brand.


## 4c. Component Vocabulary (Closed System)

*This brand uses ONLY the following component vocabulary. Introducing new variants without justification breaks the system's tonal coherence.*

### Buttons
- **4 shape(s)** in this system: `Ghost`, `Ghost`, `Primary Brand`, `Primary Brand`
- **DO NOT introduce new buttons variants** without justification

### Cards & Containers
- **1 shape(s)** in this system: `Standard Card`
- **DO NOT introduce new cards & containers variants** without justification

### Inputs & Forms
- **1 shape(s)** in this system: `Text Input`
- **DO NOT introduce new inputs & forms variants** without justification

### Navigation
- **1 shape(s)** in this system: `Main Nav`
- **DO NOT introduce new navigation variants** without justification

### CTA Banners
- **1 shape(s)** in this system: `Full-width CTA`
- **DO NOT introduce new cta banners variants** without justification

### Status Badges
- **1 shape(s)** in this system: `Tinted`
- **DO NOT introduce new status badges variants** without justification

### Tabs
- **1 shape(s)** in this system: `Ghost Tab`
- **DO NOT introduce new tabs variants** without justification

## 5. Layout Principles

### Layout Type
**top-nav + content**

### Grid
Flexbox column

### Max Width
calc(90*1rem)

### Spacing System
Compact spacing — information density prioritized

| Token | Value |
|-------|-------|
| xxs | 2px |
| xs | 8px |
| sm | 12px |
| md | 24px |
| base | 32px |
| lg | 80px |
| xl | 32px |
| 2xl | 48px |
| 3xl | 64px |

### Border Radius Scale
| Name | Value | Use |
|------|-------|-----|
| None | 0px | No rounding |
| Xs | 4px | Tiny corners (badges, micro elements) |
| Sm | 8px | Buttons, inputs, small elements |
| Md | 8px | Cards, containers |
| Lg | 8px | Large rounded elements, pill segments |
| Xl | 8px | Category strips, featured containers |
| Full | 9999px | Pills, avatars, circular elements |

### Shape Language

| Component | Border Radius |
|-----------|---------------|
| Buttons | `0px` |
| Cards & Containers | `8px` |
| Inputs & Forms | `6px` |
| Navigation | `none` |
| CTA Banners | `0px` |
| Status Badges | `4px` |
| Tabs | `0px` |
| Page Body | `0px` |
| Primary Input | `6px` |

**Shape Personality**: Moderate Rounding — Medium corners (4–12px). Modern SaaS standard, neither sharp nor pill.

**Full Radius Spectrum**: 0px, 2px, 4px, 8px (from `allBorderRadii` scan)


## 5b. Spacing Rhythm Names

*Named spacing tokens with explicit use cases. Use these names in YOUR code instead of raw pixels for consistency.*

| Name | Value | Use case |
|------|-------|----------|
| **hero** | `64px` | Top/bottom of full-bleed hero sections |
| **section** | `32px` | Between major bands (color change, content shift) |
| **subsection** | `80px` | Within a section, between content groups |
| **card** | `24px` | Card padding, list-item spacing |
| **compact** | `12px` | Form fields, tight clusters, badge padding |
| **micro** | `8px` | Icon-text gap, tag inner padding |

**Agent rule**: NEVER hardcode raw pixel values for spacing in generated UI. Always reference these named tokens (`spacing-rhythm.section`, etc.).

## 5c. Widget & Structure Library

Structural patterns extracted from the page DOM — these are the **blueprints** an agent should follow to reproduce the page architecture (not just CSS values).

**8/8 structural patterns detected.**

### Hero Pattern

- **Composition:** centered — Centered composition — heading + subheading + CTAs stacked vertically, content centered horizontally. Common for SaaS marketing pages.
- **Viewport coverage:** 236px tall (not full-viewport)
- **Heading:** "Make your website a growth engine" — 80px center-aligned
- **Subheading:** "Build your brand. Rank in AI search. Drive real revenue. All with Webflow."
- **CTAs:** none detected in hero (unusual — agent should verify)
- **Clone instruction:** Reproduce the **centered** layout. Use the heading font-size token at the documented size. No imagery needed for hero — text-driven.

### Navigation Pattern

- **Position:** static (scrolls with page)
- **Layout:** unknown — Layout not classified
- **Height:** 67px
- **Logo:** ✗ absent
- **Nav links:** 2 primary items
- **CTAs in nav:** 0 (no buttons — links only)
- **Clone instruction:** Build a static unknown navigation. Link-only — no button styling needed.

### Card Grid Pattern

- **Card count:** 10 cards detected
- **Columns (desktop):** 1-up grid
- **Card dimensions:** 1440×1012px (aspect 1.42:1)
- **Gap:** 0px between cards
- **Content:** ✗ no image
- **Clone instruction:** Build a 1-column grid (desktop) with cards at ~1.42:1 aspect ratio. Text/icon-only cards (no photography).

### Pricing Table Pattern

- **Tier count:** 2 pricing tiers
- **Layout:** vertical stacked
- **Columns (desktop):** 2-up
- **Clone instruction:** Build a 2-column vertical-stack pricing comparison.

### Testimonial Pattern

- **Count:** 12 testimonial blocks
- **Layout:** grid
- **Avg quote length:** 192 chars (medium quote)
- **Includes:** ✗ no avatars | ✗ no logos | ✗ no ratings
- **Clone instruction:** Build a grid of 12 testimonials.   

### FAQ Pattern

- **Item count:** 12 questions
- **Format:** accordion (expand/collapse)
- **Layout:** single-column
- **Avg question length:** 27 chars
- **Clone instruction:** Build 12 expandable accordion items in a single-column layout.

### CTA Banner Pattern

- **Banner count:** 1
- **Position:** mid-page
- **Visual treatment:** ✓ contrasting background
- **Primary CTA text:** "→↗►↓←↑"
- **Clone instruction:** Place a single CTA banner mid-page. Use contrasting solid background.

### Footer Pattern

- **Columns:** 1
- **Links:** 75 total
- **Height:** 1257px
- **Includes:** ✗ no newsletter | ✓ social icons |  ✓ copyright
- **Clone instruction:** Build a 1-column footer with ~75 links per column, social media links, and a copyright line.

## 6. Depth & Elevation

| Level | Treatment | Use |
|-------|-----------|-----|
| Flat (Level 0) | No shadow | Page background, content blocks |
| Inset (Level 1) | <br>`rgba(0, 0, 0, 0) 0px 0px 0px 100px inset` | Buttons, pressed-state elements |
| Layered (Level 2) | <br>`rgba(0, 0, 0, 0) 0px 84px 24px 0px`,<br>`rgba(0, 0, 0, 0.01) 0px 54px 22px 0px`,<br>`rgba(0, 0, 0, 0.04) 0px 30px 18px 0px`,<br>`rgba(0, 0, 0, 0.08) 0px 13px 13px 0px`,<br>`rgba(0, 0, 0, 0.09) 0px 3px 7px 0px` | Cards, elevated surfaces |
| Layered (Level 3) | <br>`rgba(0, 0, 0, 0) 0px 105px 30px 0px`,<br>`rgba(0, 0, 0, 0.02) 0px 67px 27px 0px`,<br>`rgba(0, 0, 0, 0.06) 0px 38px 23px 0px`,<br>`rgba(0, 0, 0, 0.1) 0px 17px 17px 0px`,<br>`rgba(0, 0, 0, 0.12) 0px 4px 9px 0px` | Cards, elevated surfaces |
| Layered (Level 4) | <br>`rgba(0, 0, 0, 0.01) 0px 148px 42px 0px`,<br>`rgba(0, 0, 0, 0.04) 0px 95px 38px 0px`,<br>`rgba(0, 0, 0, 0.15) 0px 53px 32px 0px`,<br>`rgba(0, 0, 0, 0.26) 0px 24px 24px 0px`,<br>`rgba(0, 0, 0, 0.29) 0px 6px 13px 0px` | Cards, elevated surfaces |

**Shadow Philosophy**: Multi-layered shadow system creating natural, atmospheric depth. Each shadow level combines multiple layers for realistic elevation.

## 7. Motion & Interaction

### Easing System

| CSS Variable | Curve | Semantic Name |
|--------------|-------|---------------|
| `--transition-timing-inoutquart` | `cubic-bezier(0.77, 0, 0.175, 1)` | Quart In-Out — Precise Symmetric |
| `--transition-timing-inoutcubic` | `cubic-bezier(0.645, 0.045, 0.355, 1)` | Ease Out — Decelerating |
| `--transition-timing-inoutquad` | `cubic-bezier(0.455, 0.03, 0.515, 0.955)` | Quad In-Out — Balanced |

### Duration Scale

| CSS Variable | Value | Tier |
|--------------|-------|------|
| `--transition-duration-7` | `3150ms` | Cinematic |
| `--transition-duration-2` | `300ms` | Normal |
| `--transition-duration-4` | `750ms` | Cinematic |
| `--transition-duration-5` | `1200ms` | Cinematic |
| `--animation-duration-1` | `0.3s` | Normal |
| `--animation-duration-3` | `0.75s` | Cinematic |
| `--transition-duration-3` | `450ms` | Slow |
| `--animation-duration-2` | `0.45s` | Slow |
| `--animation-duration-4` | `1.2s` | Cinematic |
| `--transition-duration-6` | `1950ms` | Cinematic |

### Copy-Paste Transition Snippets

**Background**
```css
transition: background-color 0.3s cubic-bezier(0.165, 0.84, 0.44, 1), color 0.3s cubic-bezier(0.165, 0.84, 0.44, 1);
```

**Shadow**
```css
transition: box-shadow 0.3s cubic-bezier(0.165, 0.84, 0.44, 1);
```

**Opacity**
```css
transition: opacity 0.3s cubic-bezier(0.455, 0.03, 0.515, 0.955), margin 0.3s cubic-bezier(0.645, 0.045, 0.355, 1);
```

**Opacity**
```css
transition: opacity 0.3s cubic-bezier(0.455, 0.03, 0.515, 0.955), transform 0.45s cubic-bezier(0.645, 0.045, 0.355, 1);
```

### Keyframe Animation Catalog

| Animation Name | Type | Animated Props | Use Hint |
|----------------|------|----------------|----------|
| `spin` | Rotate / Spin | transform | Loading indicator |
| `fadein` | Fade | opacity | Element entrance |
| `marquee_1_timeline` | Slide | transform | UI transition |
| `moveGradientRight` | Custom | background-position-x, background-position-y | UI transition |
| `moveGradientLeft` | Custom | background-position-x, background-position-y | UI transition |
| `scale` | Fade + Move | opacity, transform | Focus / emphasis |
| `fade` | Fade | opacity | UI transition |
| `noise-animation` | Slide | transform | UI transition |

### Motion Fingerprint

- **Speed Character**: Cinematic & Slow (median duration: `750ms`)
- **Dominant Easing**: custom cubic-bezier curves
- **Animation Library**: 8 unique animations (8 total including variants)

> This design moves with cinematic & slow timing using custom cubic-bezier curves, creating a UI that feels slow and cinematic.

## 8. Do's and Don'ts

### Do
- Use Pure Black (`#080808`) for text — not pure black, it's warmer and more readable
- Use WF Visual Sans Variable as the primary typeface — it defines the brand personality
- Keep font weights between 400-600 — the system uses a narrow weight range for subtle hierarchy
- Use negative letter-spacing (-0.8px) at display sizes for compressed, editorial headlines
- Use the extracted shadow patterns for elevation — they are tuned to match the brand palette
- Use Ring Blue (`#3b89ff`) as the primary accent — it's the brand's signature interactive color
- Use 8px border-radius on cards — consistent with the grid card corners
- Style form inputs with a `1px solid rgb(209, 213, 219)` border — use border-based inputs, not floating labels or underline-only
- Maintain nav height at 67px — consistent vertical space for the navigation bar
- Keep the hero centered and text-driven — no decorative media, typography carries the message
- Lay out testimonials in a grid (12+ items) — quantity signals scale and trust
- Use expandable accordion for the FAQ — saves vertical space and lets users self-navigate

### Don't
- Don't use pure black (`#000000`) for text — the near-black adds warmth
- Don't substitute with generic sans-serif or serif — the custom font carries the brand
- Don't use weight 700 (bold) or above — 600 is the maximum weight in this system
- Don't increase letter-spacing on headings — the type is designed to run tight at scale
- Don't invent new shadow values — use only the extracted shadow levels
- Don't introduce additional saturated accent colors — the palette is intentionally controlled
- Don't remove the input border — the border is the primary affordance indicator for form fields
- Don't collapse or hide the nav on scroll without an explicit scroll-triggered animation — the design uses fixed nav presence
- Don't add hero illustrations or photos — they'll break the typographic restraint
- Don't make the nav sticky — this design lets it scroll away to maximize content focus
- Don't put a CTA button in the nav — this design uses links only at the top


## 7b. Enforceable Brand Rules

*Structured Do/Don't with reasoning and validation tests. Agents can programmatically verify generated UI.*

```yaml
rules:
  - id: brand-canvas-001
    type: do
    rule: "Always use the page background `rgb(255, 255, 255)` as the base canvas"
    why: "Every component is designed to composit against this exact tone"
    test: "document.body.style.backgroundColor === 'rgb(255, 255, 255)'"
  - id: brand-accent-001
    type: do
    rule: "Reserve `#3b89ff` for primary CTAs and brand-mark signals only"
    why: "Single chromatic assertion device — overuse dilutes meaning"
    test: "querySelectorAll('[style*=\"#3b89ff\"]').length <= 3 per fold"
```

## 9. Responsive Behavior

### Breakpoints
| Name | Width | Key Changes |
|------|-------|-------------|
| Mobile | 479px | Single column, compact spacing |
| Mobile Large | 767px | Expanded mobile layout |
| Tablet | 991px | Multi-column grids begin |

### Token Diff — Desktop vs Mobile

| Element | Property | Desktop | Mobile |
|---------|----------|---------|--------|
| heading | font-size | `80px` | `46.25px` |
| heading | line-height | `83.2px` | `48.1px` |
| heading | letter-spacing | `-0.8px` | `-0.4625px` |
| nav | display | `block` | `none` |
| nav | height | `67px` | `775.219px` |
| button | width | `auto` | `36px` |
| sidebar | width | `1440px` | `390px` |

### Collapsing Strategy
- Headlines: 80px → 46.25px on mobile
- Navigation: block → none on mobile
- Cards: multi-column → stacked vertical on mobile
- Footer: multi-column → stacked single column on mobile

### Touch Targets
- Buttons: 12px 8px padding
- Navigation: adequate spacing between items
- Interactive elements: minimum 44px touch target recommended

### Collapsing Narrative

How the structural patterns adapt from desktop to mobile (extracted from both viewport extractions):

*No major structural differences detected between desktop and mobile widgets. The same blueprints scale rather than collapse — verify by inspecting actual mobile render.*

## 9b. Visual Tone & Photography

**Tone:** Photography-driven

The site is dominated by photography (JPG/WebP). Photos carry the brand voice as much as the typography. Use authentic, brand-appropriate imagery — generic stock will degrade quality.

**Canonical Brand Image (OG):**
- https://cdn.prod.website-files.com/686294e263eb7e215bd232f7/6a048234cec10a58c38e1758_webflow-og.jpg
  *This is the image shown when the site is shared on social media — represents the brand visual essence.*

**Hero Image (above-fold dominant visual):**
- Aspect: 1.78:1 (landscape (16:9-ish))
- Rendered size: 1440×810px
- *Use this aspect ratio + composition for your clone's hero — mimicking the proportion preserves the visual hierarchy.*

**Aspect Ratio Distribution:**
- Landscape (1.15–2.3): 7 (22%)
- Portrait (<0.87): 13 (41%)
- Square (0.87–1.15): 12 (38%)

**Media Format Mix:**
- WebP: 25 (optimized photo/illustration hybrid)

**Average rendered image size:** 534×594px
**Above-fold image count:** 5 / 32

**Decorative Patterns Detected:**
- 2 multi-stop linear gradients (mesh-like, 3+ color stops) — the brand leans on rich color transitions for visual depth
- 1 background pattern (non-photo url() backgrounds) — textures/illustrations as backdrops
- **Glassmorphism** detected (`backdrop-filter: blur`) — layered transparent surfaces with blur, modern OS-like aesthetic

**Clone instruction for decorative work:** Glassmorphism is a brand signature — use `backdrop-filter: blur(20px)` on overlapping surfaces.

**Imagery Guidance for clones:**
- Source authentic photography (or licensed stock that matches the brand mood) — placeholders will visibly degrade the clone.
- Match the dominant aspect ratio (see above) so card grids and hero compositions hold.

## 10. Agent Prompt Guide

### Quick Reference
- Background: Pure White (`#ffffff`)
- Primary text: Pure Black (`#080808`)
- Accent: Ring Blue (`#3b89ff`)
- Border: Slate (`#5a5a5a`)
- Font: WF Visual Sans Variable
- Body: 16px weight 400

### Example Component Prompts
- "Create a hero section on Pure White background (#ffffff). Headline at 80px WF Visual Sans Variable weight 600, line-height 1.04, letter-spacing -0.8px, color #080808."
- "Create the primary CTA button: `#3b89ff` background, `#080808` text, 9999px border-radius, 12px 8px padding, 600 weight, WF Visual Sans Variable font."
- "Design a card on `#146ef5` background. Border: none. Radius: 8px. Shadow: none. Padding: 0px."
- "Build navigation: static on `#ffffff`. WF Visual Sans Variable 16px weight 400 for links."

### Iteration Guide
1. **Canvas**: Set the light canvas to Pure White (`#ffffff`) — every component is composited against this exact base.
2. **Typography**: All type in WF Visual Sans Variable, weight range 400–600. Never exceed 600 — heavier weights break the brand's tonal restraint.
3. **Accent**: Ring Blue (`#3b89ff`) is the sole interactive color. On hover → M Tricolor Blue (`#146ef5`). Use CSS transitions, not opacity/brightness filters.
4. **Motion**: All transitions use `cubic-bezier(0.165,0.84,0.44,1)`. Timing: 150ms for micro-interactions, 750ms for layout changes. Never use linear for UI transitions — preserve the brand's easing personality.
5. **Shape**: CTAs at `0px`, cards at `8px`. Apply border-radius from the extracted scale only — don't invent intermediate values.
6. **Spacing**: Use the `--ca-space-*` token scale (8px–32px). All padding, margin, and gap values are multiples from this scale — no magic numbers.
7. **Tokens**: Import from §11 CSS Export (`--ca-*` vars). Never hardcode hex values — always reference a token so theming remains consistent.

## 11. CSS Design Tokens Raw Export

*Copy-paste ready `:root {}` block — all values extracted directly from the live site.*

```css
/* Colors */
:root {
  --ca-on-primary: #ffffff;
  --ca-surface-1: transparent;
  --ca-surface-2: #f0f0f0;
  --ca-ink-muted: #080808;
  --ca-hairline: #5a5a5a;
  --ca-primary: #3b89ff;
  --ca-primary-hover: #0055d4;
  --ca-semantic-error: #146ef5;
}

/* Typography */
:root {
  --ca-font-primary: "WF Visual Sans Variable", system-ui, sans-serif;
  --ca-text-display: 80px;
  --ca-text-body: 16px;
  --ca-text-small: 14px;
  --ca-text-caption: 16px;
  --ca-text-button: 24px;
  --ca-text-mono: 14px;
}

/* Spacing & Radius */
:root {
  --ca-space-xxs: 2px;
  --ca-space-xs: 8px;
  --ca-space-sm: 12px;
  --ca-space-md: 24px;
  --ca-space-base: 32px;
  --ca-space-lg: 80px;
  --ca-space-xl: 32px;
  --ca-space-2xl: 48px;
  --ca-space-3xl: 64px;
  --ca-radius-none: 0px;
  --ca-radius-xs: 4px;
  --ca-radius-sm: 8px;
  --ca-radius-md: 8px;
  --ca-radius-lg: 8px;
  --ca-radius-xl: 8px;
  --ca-radius-full: 9999px;
}

/* Motion */
:root {
  --ca-transition-timing-inoutquart: cubic-bezier(0.77, 0, 0.175, 1);
  --ca-transition-timing-inoutcubic: cubic-bezier(0.645, 0.045, 0.355, 1);
  --ca-transition-timing-inoutquad: cubic-bezier(0.455, 0.03, 0.515, 0.955);
}
```


## 13. Page Structure Skeleton

*The actual layout the source site uses. Reproduce these sections in order to match the site structure.*

```yaml
page-skeleton:
  - section: unknown
    tag: div
    classes: ["page-wrapper"]
    height: 10859px
    width: full-bleed
    layout: flex-column justify=normal
    children: 6
    bg: "rgb(255, 255, 255)"
  - section: header
    tag: header
    height: 1120px
    width: full-bleed
    layout: flex-column justify=normal
    children: 2
  - section: main-content
    tag: main
    classes: ["page-main"]
    height: 9488px
    width: full-bleed
    layout: flex-column justify=center
    children: 2
  - section: sidebar
    tag: aside
    height: 2721px
    width: full-bleed
    layout: flex-column justify=flex-start
    children: 3
  - section: unknown
    tag: div
    classes: ["section", "u-overflow-hidden"]
    height: 662px
    width: full-bleed
    layout: block
    children: 2
    padding: "80px 0px"
  - section: hero
    tag: div
    height: 3674px
    width: full-bleed
    layout: block
    children: 3
  - section: hero
    tag: div
    classes: ["home-hero_inner"]
    height: 1120px
    width: full-bleed
    layout: block
    children: 1
  - section: hero
    tag: div
    height: 1472px
    width: full-bleed
    layout: block
    children: 2
  - section: hero
    tag: div
    height: 794px
    width: full-bleed
    layout: block
    children: 2
  - section: hero
    tag: div
    classes: ["home-hero_fluted-overlay"]
    height: 794px
    width: full-bleed
    layout: block
    children: 0
  - section: hero
    tag: div
    classes: ["container", "cc-home-hero"]
    height: 502px
    width: 1296px
    layout: block
    children: 3
  - section: hero
    tag: div
    height: 236px
    width: 1040px
    layout: flex-column justify=flex-start
    children: 2
  - section: hero
    tag: div
    classes: ["exp-home-hero", "cc-ent"]
    height: 218px
    width: 1296px
    layout: block
    children: 1
  - section: hero
    tag: div
    height: 810px
    width: full-bleed
    layout: block
    children: 2
  - section: hero
    tag: div
    height: 128px
    width: full-bleed
    layout: block
    children: 1
  - section: hero
    tag: div
    classes: ["home-hero_video"]
    height: 810px
    width: full-bleed
    layout: block
    children: 2
  - section: hero
    tag: div
    classes: ["home-hero_video-overlay"]
    height: 810px
    width: full-bleed
    layout: block
    children: 0
    bg: "rgb(8, 8, 8)"
  - section: section-5
    tag: section
    classes: ["section"]
    height: 1134px
    width: full-bleed
    layout: block
    children: 1
    padding: "80px 0px"
  - section: unknown
    tag: div
    classes: ["row", "row-justify-center", "u-mb-section-s"]
    height: 175px
    width: 1328px
    layout: flex-row justify=center
    children: 1
  - section: unknown
    tag: div
    classes: ["container"]
    height: 974px
    width: 1296px
    layout: block
    children: 2
  - section: section-6
    tag: section
    classes: ["section"]
    height: 467px
    width: full-bleed
    layout: block
    children: 1
    padding: "80px 0px"
  - section: unknown
    tag: div
    classes: ["container"]
    height: 307px
    width: 1296px
    layout: block
    children: 1
  - section: section-7
    tag: section
    classes: ["section"]
    height: 1170px
    width: full-bleed
    layout: block
    children: 2
    padding: "80px 0px"
  - section: unknown
    tag: div
    classes: ["container"]
    height: 1010px
    width: 1296px
    layout: block
    children: 3
  - section: unknown
    tag: div
    classes: ["slider_list", "swiper-wrapper"]
    height: 756px
    width: 1320px
    layout: flex-row justify=normal
    children: 6
```

**Agent rule**: rebuild sections in this order (sorted by vertical position). Match the layout primitive (grid N-col / flex direction / block).


## 14. Copy Library (Real Content from Source)

*Actual text content extracted from the live page. Use these strings verbatim when reproducing the site — they carry the brand voice.*

```yaml
copy:
  section-headings:
    - "Webflow is the agentic web marketing platform for high-performing brands"
    - "300,000+ brands move 
the needle with Webflow"
    - "From idea to impact, faster"
    - "Make your website your competitive edge"
    - "Product"
  sub-headings:
    - "Build together"
    - "Build"
  ctas:
    - "Platform"
  navigation:
    - "SKIP TO MAIN CONTENT"
    - "Design"
    - "Edit content"
    - "Interactions"
    - "Collaboration"
    - "Page building"
    - "CMS"
    - "Hosting"
    - "Localization"
    - "Security"
  footer-links:
    - "Platform"
```

**Agent rule**: reuse these exact strings when generating UI. Do NOT translate or rephrase — brand voice is preserved through the original wording.


## 15. Asset Inventory (Image Roles & Ratios)

*Image inventory classified by role and aspect ratio. When reproducing the site, allocate this number of assets per role.*

```yaml
assets:
  logo:
    count: 8
    avg-ratio: 3.96
    common-aspect: "~16:6 banner"
    sample-alts:
      - "spotify logo"
      - "ted logo"
```

**Agent rule**: when generating placeholder images, match these counts and aspect ratios. Use neutral placeholder backgrounds for `product` (e.g. `#f5f5f5`), full-color photography hints for `hero` and `editorial`.


## 16. Component HTML Templates

*Suggested HTML markup for reproducing the key components — based on what was detected in the source DOM.*

### Button (primary action)
```html
<button class="btn btn-primary">
  Platform
</button>
```
_Source pattern detected: padding `20.775px 0px 19.177px` · radius `0px` · weight `500`_

**Agent rule**: use these markup skeletons as the structural baseline. Apply tokens from §2-3 for visual styling.


---
## Extraction Completeness: 89/100 (B)

| Category | Score | Max | Detail |
|----------|-------|-----|--------|
| Colors & Palette | 19 | 25 | 14 named colors |
| Typography | 20 | 20 | 11 roles defined |
| Components | 20 | 20 | 7 specs extracted |
| Motion & Interaction | 12 | 15 | Keyframes present |
| CSS Custom Properties | 10 | 10 | 232 vars |
| Responsive Breakpoints | 3 | 5 | 3 breakpoints |
| Variable Fonts | 5 | 5 | OPSZ, WGHT axes |

## 12. Known Gaps & Confidence

Explicit list of what this extraction could NOT capture. Agents should not invent values for these — either skip the feature or use the documented baseline + heuristic fallback.

| Category | What's missing | Fallback strategy |
|----------|----------------|-------------------|
| **Dark mode** | No dark-mode CSS variables or media queries detected | Light mode is canonical; do not generate dark-mode variants unless explicitly requested |

### Per-section confidence

| Section | Confidence | Reason |
|---------|------------|--------|
| §1 Visual Theme | High | Body bg extracted via getComputedStyle() |
| §2 Colors | High | 232 CSS vars (semantic naming requires ≥20 for high) |
| §3 Typography | High | 11 typography roles inferred |
| §4 Components | High | 7 component variants captured |
| §7 Motion | High | Keyframes + transitions |
| §8 Do's/Don'ts | High | 23 rules generated; design-decisions.json has evidence per rule |
| §9 Responsive | High | 3 breakpoints detected |
| §9b Photography | High | 32 images, hero present |

---
*Generated by Clone Architect — automated Playwright extraction + design analysis.*
*Source: https://webflow.com | 2026-05-30T20:40:24.524Z*
*All values verified via getComputedStyle() — no approximation, no hallucination.*