zapier.com

DESIGN.md

Narrative design system document — paste directly into Claude Code, Cursor, or Bolt.

---
version: alpha
name: zapier.com
description: "Light product system built on #fffefb with #ff4f00 as the primary CTA accent. Type anchored in Inter at 56px / weight 500. Extracted automatically from https://zapier.com/ — every value from getComputedStyle(), no approximation."
narrative: |
  zapier.com is built on a warm, off-white canvas (rgb(255, 254, 251)).
  The system uses rgb(255, 79, 0) as the high-saturation accent for primary actions.
  Crisp CTAs (4px radius) reinforce a precise, technical aesthetic alongside Inter as the primary typeface.

colors:
  background: "#fffefb"
  surface-1: "#f8f4f0"
  surface-2: "#eceae3"
  ink: "#201515"
  ink-muted: "rgba(32, 21, 21, 0.65)"
  ink-subtle: "#201515"
  primary: "#ff4f00"
  on-primary: "#111111"
  primary-hover: "#4285f4"
  hairline: "#605d52"

typography:
  display-xl:
    fontFamily: "Degular Display"
    fontSize: 56px
    fontWeight: 500
    lineHeight: 1
    letterSpacing: 0
  display-md:
    fontFamily: "Serrif"
    fontSize: 28px
    fontWeight: 300
    lineHeight: 1.25
    letterSpacing: -1px
  body:
    fontFamily: "Inter"
    fontSize: 16px
    fontWeight: 400
    lineHeight: normal
    letterSpacing: 0
  caption:
    fontFamily: "Inter"
    fontSize: 12px
    fontWeight: 500
    lineHeight: 1.5
    letterSpacing: 0
  button:
    fontFamily: "Inter"
    fontSize: 14px
    fontWeight: 400
    lineHeight: normal
    letterSpacing: 0
  eyebrow:
    fontFamily: "Inter"
    fontSize: 12px
    fontWeight: 400
    lineHeight: 1.5
    letterSpacing: 0.48px
  mono:
    fontFamily: "Inter"
    fontSize: 13.3333px
    fontWeight: 400
    lineHeight: normal
    letterSpacing: 0

rounded:
  none: 0px
  xs: 4px
  sm: 8px
  md: 16px
  lg: 18px
  xl: 18px
  xxl: 24px
  pill: 9999px

spacing:
  xxs: 2px
  xs: 4px
  sm: 8px
  md: 10px
  lg: 24px
  xl: 32px
  xxl: 64px
  section: 80px

components:
  button-ghost:
    backgroundColor: "transparent"
    textColor: "{colors.ink-subtle}"
    typography: "{typography.button}"
    rounded: "{rounded.xs}"
    padding: 6px 10px
  button-pill:
    backgroundColor: "{colors.primary}"
    textColor: "{colors.background}"
    typography: "{typography.button}"
    rounded: "{rounded.lg}"
    padding: 6px 12px
  card-standard-card:
    backgroundColor: "{colors.surface-1}"
    typography: "{typography.body}"
    rounded: "{rounded.none}"
    padding: 24px
  navigation-main-nav:
    backgroundColor: "{colors.background}"
    typography: "{typography.body}"
    rounded: "{rounded.none}"
    padding: 0px 40px
  cta-banner-full-width-cta:
    backgroundColor: "transparent"
    textColor: "{colors.background}"
    typography: "{typography.body}"
    rounded: "{rounded.none}"
  status-badge-neutral-dark:
    backgroundColor: "transparent"
    textColor: "{colors.ink-subtle}"
    typography: "{typography.button}"
    rounded: "{rounded.none}"
  status-badge-tinted:
    backgroundColor: "{colors.primary}"
    textColor: "{colors.background}"
    typography: "{typography.button}"
    rounded: "{rounded.lg}"
    padding: 6px 12px
  tab-pill-tab:
    backgroundColor: "{colors.surface-2}"
    textColor: "{colors.ink-subtle}"
    typography: "{typography.body}"
    rounded: "{rounded.xs}"
    padding: 4px
  tab-pill-tab:
    backgroundColor: "{colors.background}"
    textColor: "{colors.ink-subtle}"
    typography: "{typography.button}"
    rounded: "{rounded.xs}"
    padding: 8px 12px

extracted_at: "2026-05-30T20:40:30.553Z"
completeness: 82
scoreVersion: "v2"

---

# Design System — zapier.com
> Extracted automatically by Clone Architect from https://zapier.com
> Date: 2026-05-30
> Viewport: Desktop 1440x900 + Mobile 390x844
> Every value in this file comes from real getComputedStyle() — no approximation.

> **🤖 TL;DR for AI agents** (read this first — saves you scanning the full doc):
>
> - **Canvas**: `rgb(255, 254, 251)` is the page background. Every component composits against this.
> - **Accent**: `rgb(255, 79, 0)` for primary CTAs ONLY. Never decorative.
> - **Body type**: 16px (token: `typography.body`). Default for ALL text not in a heading role.
> - **Section rhythm**: 48px between major bands. Card padding: 24px.
> - **Default radius**: 8px on buttons/inputs. Pills (`9999px`) only for icon-buttons or status chips.
>
> **Before generating UI**: import this DESIGN.md, scan §2 (Color Palette) + §4 (Components) + §10 (Agent Guide). Skip §11–12 unless extending.

## 1. Visual Theme & Atmosphere

zapier.com's canvas is a warm, intentionally-tinted surface (`#fffefb`) — a refusal of the default white that immediately signals editorial intent. This isn't sterility, it's an invitation to read. 

Typography is anchored in **Inter**. 

Body text reads in Near Black (`#201515`) — softened from pure black, a small but deliberate detail that lowers reading friction. **Bright Orange** (`#ff4f00`) is the single high-saturation color in the system — it earns its presence only on interactive elements, making CTAs and links the unmistakable focal points against the otherwise neutral palette. Elevation is built from multi-layer shadow stacks — each level combines several blurred layers at varying offsets to simulate the way light actually falls on stacked surfaces, not the simulated drop-shadow of cheap interfaces. 
Motion design uses smooth easing curves for polished state transitions. 

**Key Characteristics:**
- Background: Pure White (`#fffefb`)
- Primary typeface: Inter
- Primary text: Near Black (`#201515`)
- Accent: Bright Orange (`#ff4f00`)
- Display: 56px weight 500
- Shadow system: 2 distinct elevation levels
- Custom fonts loaded: Inter, Inter Fallback, JetBrains Mono, JetBrains Mono Fallback, DegularDisplay, DegularDisplay Fallback, Serrif, Serrif Fallback

## 2. Color Palette & Roles

### Background & Surface
- **Pure White** (`#fffefb`): Page background (primary)
- **Warm Cream** (`#f8f4f0`): Surface / elevated background
- **Light Gray** (`#eceae3`): Surface / elevated background
- **#dfdcd2** (`#dfdcd2`): Surface / elevated background
- **Pure White** (`#ffffff`): Surface / elevated background

### Text & Content
- **Near Black** (`#201515`): Primary body text
- **Pure Black** (`#000000`): Secondary text
- **Warm Brown** (`#381933`): Secondary text
- **Charcoal** (`#36342e`): Secondary text
- **Jet Black** (`#050810`): Secondary text

### Accent & Interactive
- **Bright Orange** (`#ff4f00`): Interactive / accent
- **Ring Blue** (`#4285f4`): Interactive / accent
- **Success Green** (`#34a853`): Interactive / accent
- **Amber** (`#fbbc05`): Interactive / accent
- **Vermillion** (`#ea4335`): Interactive / accent
- **Warm Terracotta** (`#d97757`): Interactive / accent
- **Warm Rose** (`#ff4d4d`): Interactive / accent

### Border & Divider
- **#d6d5d2** (`#d6d5d2`): Borders / dividers
- **Silver** (`#c5c0b1`): Borders / dividers

### Full Extracted Palette
31 distinct colors detected on the live page (19 categorized above + 12 additional below). Every value is a real `getComputedStyle()` color — no approximation.

- `#605d52` — Dim Gray
- `#72716d` — Stone
- `#55544f` — Slate
- `#43413c` — Dark Gray
- `#00e5cc` — #00e5cc
- `#3178c6` — Steel Blue
- `#939084` — Medium Gray
- `#32372c` — Charcoal
- `#fffdf9` — Snow
- `#f9f7f3` — Off-Cream
- `#fff3e6` — Warm Cream
- `#f9f0f7` — Warm Cream

### CSS Custom Properties (Design Tokens)

**Z-Index Token**
- `--zapier-header-z-index`: `1000`

**Other tokens**
- `--zapier-marketing-font-display-serif`: `"Serrif","Serrif Fallback",serif`
- `--zapier-marketing-font-base`: `"Inter","Inter Fallback",system-ui,ui-sans-serif,sans-serif`

## 3. Typography Rules

### Font Families
- **Primary**: `Inter`
- **Secondary**: `Degular Display`
- **Font 3**: `Inter Fallback`
- **Font 4**: `JetBrains Mono`
- **Font 5**: `JetBrains Mono Fallback`

### Custom Fonts Loaded
- **Inter** weight 100 900 (normal)
- **Inter Fallback** weight normal (normal)
- **JetBrains Mono** weight 300 (normal)
- **JetBrains Mono Fallback** weight normal (normal)
- **DegularDisplay** weight 500 (normal)
- **DegularDisplay** weight 600 (normal)
- **DegularDisplay** weight 700 (normal)
- **DegularDisplay Fallback** weight normal (normal)
- **Serrif** weight 300 (normal)
- **Serrif Fallback** weight normal (normal)

### Typography Hierarchy

| Role | Font | Size | Weight | Line Height | Letter Spacing | Notes |
|------|------|------|--------|-------------|----------------|-------|
| Display Hero | Degular Display | 56px | 500 | 1 | normal | Main headline (h1) |
| Sub-heading | Serrif | 28px | 300 | 1.25 | -1px | Third-level heading (h3) |
| Card Title | Inter | 16px | 400 | normal | normal | Card headings |
| Button | Inter | 14px | 400 | normal | normal | Button label (14px) |
| Button | Inter | 14px | 600 | normal | normal | Button label (14px) |
| Input | Inter | 13.3333px | 400 | normal | normal | Form input (13.3333px) |
| Caption / Badge | Inter | 12px | 500 | 1.5 | normal | small text (12px) |
| Eyebrow / Overline | Inter | 12px | 400 | 1.5 | 0.48px | Label above heading, uppercase tag |

### Full Font Size Scale

Sizes detected in the design (descending): `160px`, `56px`, `48px`, `40px`, `32px`, `28px`, `24px`, `20px`, `18px`, `16px`, `14px`, `13px`, `12px`, `10px`

> 9 size(s) detected outside the sampled hierarchy (160px, 48px, 40px, 32px, 24px, 20px, 18px, 13px, 10px). These appear on elements not in the sampled set — likely additional display sizes, marketing-section overrides, or third-party-widget styles.

### OpenType & Variable Font Features

The typography uses these OpenType features intentionally — this is a sophisticated type system, not a default fallback:

- **tabular figures** (`tnum`) — numbers align vertically, essential for pricing tables and dashboards

**Clone instruction:** Enable these in your CSS:
```css
body {
  font-feature-settings: "tnum";
}
```

## 4. Component Stylings

### Buttons

**Ghost**
- Background: `transparent`
- Text: `#201515` `{colors.ink-subtle}`
- Padding: 6px 10px
- Radius: 4px
- Font: 14px weight 400
- Use: Subtle action, toolbar, nav button

**Pill**
- Background: `#ff4f00` `{colors.primary}`
- Text: `#fffefb` `{colors.background}`
- Padding: 6px 12px
- Radius: 18px
- Border: 1px solid rgb(255, 79, 0)
- Font: 14px weight 600
- Use: Status pills, tags, chips

### Cards & Containers

**Standard Card**
- Background: `#f8f4f0` `{colors.surface-1}`
- Padding: 24px
- Radius: 0px
- Use: Content containers, listing items

### Navigation

**Main Nav**
- Background: `#fffefb` `{colors.background}`
- Padding: 0px 40px
- Radius: none
- Font: 16px weight 400
- Use: Fixed/sticky block nav — N/A items

### CTA Banners

**Full-width CTA**
- Background: `transparent`
- Text: `#fffefb` `{colors.background}`
- Padding: 0px
- Radius: 0px
- Font: 16px weight 400
- Use: Full-width conversion strip with headline + button

### Status Badges

**Neutral Dark**
- Background: `transparent`
- Text: `#201515` `{colors.ink-subtle}`
- Padding: 0px
- Radius: 0px
- Font: 14px weight 400
- Use: Status indicator, label, pill

**Tinted**
- Background: `#ff4f00` `{colors.primary}`
- Text: `#fffefb` `{colors.background}`
- Padding: 6px 12px
- Radius: 18px
- Font: 14px weight 600
- Use: Status indicator, label, pill

### Tabs

**Pill Tab**
- Background: `#eceae3` `{colors.surface-2}`
- Text: `#201515` `{colors.ink-subtle}`
- Padding: 4px
- Radius: 4px
- Font: 16px weight 400
- Use: Navigation tabs, filter tabs

**Pill Tab**
- Background: `#fffefb` `{colors.background}`
- Text: `#201515` `{colors.ink-subtle}`
- Padding: 8px 12px
- Radius: 4px
- Font: 14px weight 500
- Use: Navigation tabs, filter tabs


## 4b. Component Behaviors (State Matrix)

### Interaction State Narrative

- **FooterLink**:
  - **hover:** text #36342e → #201515, border changes

*State transitions extracted via Playwright simulation — exact values in the YAML matrix below.*

```yaml
component-behaviors:
  button:
    default:
      bg: "rgba(0, 0, 0, 0)"
      fg: "rgb(32, 21, 21)"
  link:
    default:
      bg: "rgb(56, 25, 51)"
      fg: "rgb(255, 254, 251)"
  card:
    default:
      bg: "rgb(248, 244, 240)"
      fg: "rgb(32, 21, 21)"
  navLink:
    default:
      bg: "rgb(56, 25, 51)"
      fg: "rgb(255, 254, 251)"
  tab:
    default:
      bg: "rgb(255, 254, 251)"
      fg: "rgb(32, 21, 21)"
  badge:
    default:
      bg: "rgba(0, 0, 0, 0)"
      fg: "rgb(96, 93, 82)"
      border: "1px solid rgb(197, 192, 177)"
  footerLink:
    default:
      bg: "rgba(0, 0, 0, 0)"
      fg: "rgb(54, 52, 46)"
    hover:
      bg: "rgba(0, 0, 0, 0)"
      fg: "rgb(32, 21, 21)"
```

**Agent usage**: Validate generated components against this matrix. If your output's `:hover` state changes properties not listed here, you are off-brand.


## 4c. Component Vocabulary (Closed System)

*This brand uses ONLY the following component vocabulary. Introducing new variants without justification breaks the system's tonal coherence.*

### Buttons
- **2 shape(s)** in this system: `Ghost`, `Pill`
- **DO NOT introduce new buttons variants** without justification

### Cards & Containers
- **1 shape(s)** in this system: `Standard Card`
- **DO NOT introduce new cards & containers variants** without justification

### Navigation
- **1 shape(s)** in this system: `Main Nav`
- **DO NOT introduce new navigation variants** without justification

### CTA Banners
- **1 shape(s)** in this system: `Full-width CTA`
- **DO NOT introduce new cta banners variants** without justification

### Status Badges
- **2 shape(s)** in this system: `Neutral Dark`, `Tinted`
- **DO NOT introduce new status badges variants** without justification

### Tabs
- **2 shape(s)** in this system: `Pill Tab`, `Pill Tab`
- **DO NOT introduce new tabs variants** without justification

## 5. Layout Principles

### Layout Type
**hero + sections**

### Grid
Single column, centered content

### Max Width
1200px

### Spacing System
Compact spacing — information density prioritized

| Token | Value |
|-------|-------|
| xxs | 2px |
| xs | 4px |
| sm | 8px |
| md | 10px |
| base | 16px |
| lg | 24px |
| xl | 32px |
| 2xl | 48px |
| 3xl | 64px |

### Border Radius Scale
| Name | Value | Use |
|------|-------|-----|
| None | 0px | No rounding |
| Xs | 4px | Tiny corners (badges, micro elements) |
| Sm | 8px | Buttons, inputs, small elements |
| Md | 16px | Cards, containers |
| Lg | 18px | Large rounded elements, pill segments |
| Xl | 18px | Category strips, featured containers |
| Full | 9999px | Pills, avatars, circular elements |

### Shape Language

| Component | Border Radius |
|-----------|---------------|
| Buttons | `4px` |
| Cards & Containers | `0px` |
| Navigation | `none` |
| CTA Banners | `0px` |
| Status Badges | `0px` |
| Tabs | `4px` |
| Page Body | `0px` |

**Shape Personality**: Subtly Rounded — Minimal corner rounding (1–4px). Professional restraint.

**Full Radius Spectrum**: 0px, 4px, 5px, 8px, 16px, 18px (from `allBorderRadii` scan)


## 5b. Spacing Rhythm Names

*Named spacing tokens with explicit use cases. Use these names in YOUR code instead of raw pixels for consistency.*

| Name | Value | Use case |
|------|-------|----------|
| **hero** | `64px` | Top/bottom of full-bleed hero sections |
| **section** | `32px` | Between major bands (color change, content shift) |
| **subsection** | `24px` | Within a section, between content groups |
| **card** | `10px` | Card padding, list-item spacing |
| **compact** | `8px` | Form fields, tight clusters, badge padding |
| **micro** | `4px` | Icon-text gap, tag inner padding |

**Agent rule**: NEVER hardcode raw pixel values for spacing in generated UI. Always reference these named tokens (`spacing-rhythm.section`, etc.).

## 5c. Widget & Structure Library

Structural patterns extracted from the page DOM — these are the **blueprints** an agent should follow to reproduce the page architecture (not just CSS values).

**6/8 structural patterns detected.**

### Hero Pattern

- **Composition:** centered — Centered composition — heading + subheading + CTAs stacked vertically, content centered horizontally. Common for SaaS marketing pages.
- **Viewport coverage:** full-viewport hero (≥70% screen height)
- **Heading:** "Your tools. Your rules. Any AI." — 56px center-aligned
- **Subheading:** "Zapier gives teams one place to set guardrails, manage model access, and see everything — so everyone can build with AI confidently, on any model, wit"
- **CTAs:** 10 (primary: "Start free with email")
- **Clone instruction:** Reproduce the **centered** layout. Use the heading font-size token at the documented size. No imagery needed for hero — text-driven.

### Card Grid Pattern

- **Card count:** 4 cards detected
- **Columns (desktop):** 2-up grid
- **Card dimensions:** 628×705px (aspect 0.89:1)
- **Gap:** 24px between cards
- **Content:** ✓ image
- **Image position:** top
- **Clone instruction:** Build a 2-column grid (desktop) with cards at ~0.89:1 aspect ratio. Each card has an image at the top.

### Pricing Table Pattern

- **Tier count:** 2 pricing tiers
- **Layout:** side-by-side (horizontal comparison)
- **Columns (desktop):** 2-up
- **Clone instruction:** Build a 2-column side-by-side pricing comparison.

### Testimonial Pattern

- **Count:** 12 testimonial blocks
- **Layout:** grid
- **Avg quote length:** 175 chars (medium quote)
- **Includes:** ✗ no avatars | ✗ no logos | ✗ no ratings
- **Clone instruction:** Build a grid of 12 testimonials.   

### CTA Banner Pattern

- **Banner count:** 5
- **Position:** multiple
- **Visual treatment:** ✓ contrasting background
- **Primary CTA text:** "Request an AI Transformation Consultation"
- **Clone instruction:** Place multiple CTA banners across page sections. Use contrasting solid background.

### Footer Pattern

- **Columns:** 1
- **Links:** 69 total
- **Height:** 545px
- **Includes:** ✗ no newsletter | ✓ social icons |  ✓ copyright
- **Clone instruction:** Build a 1-column footer with ~69 links per column, social media links, and a copyright line.

## 6. Depth & Elevation

| Level | Treatment | Use |
|-------|-----------|-----|
| Flat (Level 0) | No shadow | Page background, content blocks |
| Layered (Level 1) | <br>`rgba(0, 0, 0, 0.1) 0px 8px 32px 0px` | Cards, elevated surfaces |
| Layered (Level 2) | <br>`rgba(0, 0, 0, 0.1) 0px 4px 6px -1px`,<br>`rgba(0, 0, 0, 0.1) 0px 2px 4px -2px` | Cards, elevated surfaces |

**Shadow Philosophy**: Multi-layered shadow system creating natural, atmospheric depth. Each shadow level combines multiple layers for realistic elevation.

## 7. Motion & Interaction

### Dominant Easing Curves

| Curve | Semantic Name |
|-------|---------------|
| `ease-in-out` | Ease In-Out — Symmetric |
| `ease-in` | Ease In — Accelerating |
| `ease` | CSS ease — Default |

### Duration Scale

| Value | Tier | Typical Use |
|-------|------|-------------|
| `150ms` | Fast | Hover states, micro-interactions |
| `250ms` | Normal | Panel open/close, navigation |

### Copy-Paste Transition Snippets

**Transform**
```css
transition: transform 0.25s ease-in-out;
```

**Background**
```css
transition: background-color 0.15s, color 0.15s;
```

### Keyframe Animation Catalog

| Animation Name | Type | Animated Props | Use Hint |
|----------------|------|----------------|----------|
| `onetrust-fade-in` | Fade | opacity | Element entrance |
| `intercom-lightweight-app-launcher` | Fade + Move | opacity, transform | UI transition |
| `intercom-lightweight-app-gradient` | Fade | opacity | UI transition |
| `intercom-lightweight-app-messenger` | Fade + Move | opacity, transform | UI transition |

### Motion Fingerprint

- **Speed Character**: Balanced Pacing (median duration: `250ms`)
- **Dominant Easing**: symmetric in-out (precise)
- **Animation Library**: 4 unique animations (4 total including variants)

> This design moves with balanced pacing timing using symmetric in-out (precise), creating a UI that feels natural and fluid.

## 8. Do's and Don'ts

### Do
- Use Pure White (`#fffefb`) as the page background — it's intentionally not pure white
- Use Near Black (`#201515`) for text — not pure black, it's warmer and more readable
- Use Inter as the primary typeface — it defines the brand personality
- Keep font weights between 400-500 — the system uses a narrow weight range for subtle hierarchy
- Use the extracted shadow patterns for elevation — they are tuned to match the brand palette
- Use Bright Orange (`#ff4f00`) as the primary accent — it's the brand's signature interactive color
- Use 18px border-radius on buttons — the standard corner rounding for interactive elements
- Apply 24px padding inside cards — matches the design system's content breathing room
- Respect the 4px–32px spacing range — the design uses a wide scale for visual breathing room
- Make the hero full-viewport (≥70% screen height) — this design uses an immersive hero, not a tall navbar
- Keep the hero centered and text-driven — no decorative media, typography carries the message
- Include exactly 10 CTAs in the hero (primary + secondary) — this design pattern is multi-action, not single-purpose
- Each card includes a top image — imagery is part of the card identity, not optional
- Place 2 pricing tiers side-by-side on desktop — direct comparison is the value prop
- Lay out testimonials in a grid (12+ items) — quantity signals scale and trust
- Repeat the primary CTA across 5 banner sections — conversion paths are layered, not single

### Don't
- Don't use pure white (`#ffffff`) as a page background — the warm tone is part of the brand identity
- Don't use pure black (`#000000`) for text — the near-black adds warmth
- Don't substitute with generic sans-serif or serif — the custom font carries the brand
- Don't use weight 700 (bold) or above — 500 is the maximum weight in this system
- Don't invent new shadow values — use only the extracted shadow levels
- Don't introduce additional saturated accent colors — the palette is intentionally controlled
- Don't add hero illustrations or photos — they'll break the typographic restraint


## 7b. Enforceable Brand Rules

*Structured Do/Don't with reasoning and validation tests. Agents can programmatically verify generated UI.*

```yaml
rules:
  - id: brand-canvas-001
    type: do
    rule: "Always use the page background `rgb(255, 254, 251)` as the base canvas"
    why: "Every component is designed to composit against this exact tone"
    test: "document.body.style.backgroundColor === 'rgb(255, 254, 251)'"
  - id: brand-accent-001
    type: do
    rule: "Reserve `rgb(255, 79, 0)` for primary CTAs and brand-mark signals only"
    why: "Single chromatic assertion device — overuse dilutes meaning"
    test: "querySelectorAll('[style*=\"rgb(255, 79, 0)\"]').length <= 3 per fold"
```

## 9. Responsive Behavior

### Breakpoints
| Name | Width | Key Changes |
|------|-------|-------------|
| Mobile | 400px | Single column, compact spacing |
| Mobile | 450px | Single column, compact spacing |
| Mobile Large | 530px | Expanded mobile layout |
| Mobile Large | 600px | Expanded mobile layout |
| Tablet | 768px | Multi-column grids begin |
| Tablet | 896px | Multi-column grids begin |

### Token Diff — Desktop vs Mobile

| Element | Property | Desktop | Mobile |
|---------|----------|---------|--------|
| heading | font-size | `56px` | `40px` |
| heading | line-height | `56px` | `40px` |
| hero | padding | `96px 20px 64px` | `48px 20px 32px` |
| hero | height | `1174px` | `1178px` |
| card | padding | `24px` | `20px` |
| card | width | `628px` | `335px` |

### Collapsing Strategy
- Headlines: 56px → 40px on mobile
- Navigation: horizontal links → hamburger menu on mobile
- Cards: multi-column → stacked vertical on mobile
- Footer: multi-column → stacked single column on mobile

### Touch Targets
- Buttons: 6px 10px padding
- Navigation: adequate spacing between items
- Interactive elements: minimum 44px touch target recommended

### Collapsing Narrative

How the structural patterns adapt from desktop to mobile (extracted from both viewport extractions):

- **Card grid: 2-up → 1-up** — cards stack as viewport narrows, becoming a vertical list on mobile.
- **Pricing collapses to vertical stack** — desktop comparison becomes scrollable tier-by-tier on mobile.

## 9b. Visual Tone & Photography

**Tone:** Mixed photography + illustration

A balanced mix of photographic content and vector graphics. Photos likely carry product/lifestyle context while SVG handles icons, logos, and decorative accents.

**Canonical Brand Image (OG):**
- https://res.cloudinary.com/zapier-media/image/upload/q_auto/f_auto/v1776210705/Governance/og-image-homepage_mskeaq.png
  *This is the image shown when the site is shared on social media — represents the brand visual essence.*

**Aspect Ratio Distribution:**
- Landscape (1.15–2.3): 0 (0%)
- Portrait (<0.87): 2 (67%)
- Square (0.87–1.15): 1 (33%)

**Media Format Mix:**
- PNG: 3 (logos, transparent UI elements, mockups)
- SVG: 1 (icons, illustrations, decorative geometry)

**Average rendered image size:** 533×637px
**Above-fold image count:** 0 / 3

**Decorative Patterns Detected:**
- 1 large decorative SVG shape (≥200×200px, non-icon) — likely blob/illustration accents

**Clone instruction for decorative work:** Decorative details are subtle — don't over-style; the design relies on restraint.

**Imagery Guidance for clones:**
- Mix photography and illustration intentionally: photos for product/context, vectors for icons + decorative accents.
- Respect the format split — replacing JPGs with illustrations (or vice versa) will shift the brand tone.

## 10. Agent Prompt Guide

### Quick Reference
- Background: Pure White (`#fffefb`)
- Primary text: Near Black (`#201515`)
- Accent: Bright Orange (`#ff4f00`)
- Border: Dim Gray (`#605d52`)
- Font: Inter
- Body: 16px weight 400

### Example Component Prompts
- "Create a hero section on Pure White background (#fffefb). Headline at 56px Inter weight 500, line-height 1, color #201515."
- "Create the primary CTA button: `#ff4f00` background, `#fffefb` text, 18px border-radius, 6px 12px padding, 600 weight, Inter font."
- "Design a card on `#f8f4f0` background. Border: none. Radius: 0px. Shadow: none. Padding: 24px."
- "Build navigation: static on `#fffefb`. Inter 16px weight 400 for links."

### Iteration Guide
1. **Canvas**: Set the light canvas to Pure White (`#fffefb`) — every component is composited against this exact base.
2. **Typography**: All type in Inter, weight range 400–500. Never exceed 500 — heavier weights break the brand's tonal restraint.
3. **Accent**: Bright Orange (`#ff4f00`) is the sole interactive color. On hover → Ring Blue (`#4285f4`). Use CSS transitions, not opacity/brightness filters.
4. **Shape**: CTAs at `4px`, cards at `0px`. Apply border-radius from the extracted scale only — don't invent intermediate values.
5. **Spacing**: Use the `--ca-space-*` token scale (4px–32px). All padding, margin, and gap values are multiples from this scale — no magic numbers.
6. **Tokens**: Import from §11 CSS Export (`--ca-*` vars). Never hardcode hex values — always reference a token so theming remains consistent.

## 11. CSS Design Tokens Raw Export

*Copy-paste ready `:root {}` block — all values extracted directly from the live site.*

```css
/* Colors */
:root {
  --ca-background: #fffefb;
  --ca-surface-1: #f8f4f0;
  --ca-surface-2: #eceae3;
  --ca-ink-subtle: #201515;
  --ca-primary: #ff4f00;
  --ca-on-primary: #111111;
  --ca-primary-hover: #4285f4;
  --ca-hairline: #605d52;
}

/* Typography */
:root {
  --ca-font-primary: "Degular Display", system-ui, sans-serif;
  --ca-text-display: 56px;
  --ca-text-body: 16px;
  --ca-text-caption: 12px;
  --ca-text-button: 14px;
  --ca-text-mono: 13.3333px;
}

/* Spacing & Radius */
:root {
  --ca-space-xxs: 2px;
  --ca-space-xs: 4px;
  --ca-space-sm: 8px;
  --ca-space-md: 10px;
  --ca-space-base: 16px;
  --ca-space-lg: 24px;
  --ca-space-xl: 32px;
  --ca-space-2xl: 48px;
  --ca-space-3xl: 64px;
  --ca-radius-none: 0px;
  --ca-radius-xs: 4px;
  --ca-radius-sm: 8px;
  --ca-radius-md: 16px;
  --ca-radius-lg: 18px;
  --ca-radius-xl: 18px;
  --ca-radius-full: 9999px;
}
```


## 13. Page Structure Skeleton

*The actual layout the source site uses. Reproduce these sections in order to match the site structure.*

```yaml
page-skeleton:
  - section: unknown
    tag: div
    height: 15580px
    width: 1425px
    layout: grid: 1-col gap=normal
    children: 4
  - section: main-content
    tag: main
    height: 14979px
    width: 1425px
    layout: block
    children: 12
  - section: hero
    tag: section
    height: 1174px
    width: 1425px
    layout: block
    children: 8
    padding: "96px 20px 64px"
  - section: unknown
    tag: div
    classes: ["zapier-marketing-ui-containerMD-jieh-L4v", "zapier-marketing-ui-bgNeutral200-UgqS-GCW", "zapier-marketing-ui-flexCol--uYe-TrG"]
    height: 320px
    width: 768px
    layout: flex-column justify=normal
    children: 4
    bg: "rgb(248, 244, 240)"
    padding: "32px"
  - section: section-6
    tag: section
    height: 206px
    width: 1385px
    layout: block
    children: 1
    padding: "56px 20px"
  - section: section-7
    tag: section
    height: 1691px
    width: 1425px
    layout: block
    children: 1
    bg: "rgb(255, 254, 251)"
    padding: "0px 20px"
  - section: unknown
    tag: div
    height: 1691px
    width: 1280px
    layout: flex-column justify=normal
    children: 3
  - section: section-8
    tag: section
    height: 1711px
    width: 1280px
    layout: block
    children: 1
    padding: "120px 20px"
  - section: section-9
    tag: section
    height: 904px
    width: 1425px
    layout: block
    children: 1
    bg: "rgb(50, 55, 44)"
    padding: "120px 20px"
  - section: unknown
    tag: div
    height: 664px
    width: 1280px
    layout: grid: 2-col gap=80px
    children: 2
  - section: section-10
    tag: section
    height: 1602px
    width: 1425px
    layout: block
    children: 1
    bg: "rgb(255, 254, 251)"
    padding: "96px 20px"
  - section: unknown
    tag: div
    height: 1410px
    width: 1280px
    layout: flex-column justify=normal
    children: 2
  - section: section-11
    tag: section
    classes: ["zapier-marketing-ui-bgNeutral200-UgqS-GCW"]
    height: 1333px
    width: 1425px
    layout: block
    children: 1
    bg: "rgb(248, 244, 240)"
    padding: "96px 20px"
  - section: unknown
    tag: div
    height: 1141px
    width: 1280px
    layout: flex-column justify=normal
    children: 3
  - section: section-12
    tag: section
    height: 1990px
    width: 1425px
    layout: block
    children: 2
    bg: "rgb(32, 21, 21)"
    padding: "0px 20px 120px"
  - section: unknown
    tag: div
    height: 231px
    width: 1279px
    layout: flex-row justify=normal
    children: 3
    bg: "rgb(32, 21, 21)"
    padding: "32px 0px"
  - section: section-13
    tag: section
    height: 918px
    width: 1425px
    layout: block
    children: 1
    bg: "rgb(255, 254, 251)"
    padding: "96px 20px"
  - section: unknown
    tag: div
    height: 726px
    width: 1280px
    layout: flex-column justify=normal
    children: 3
  - section: section-14
    tag: section
    classes: ["zapier-marketing-ui-pbCondensed-K-s-HlCQ"]
    height: 2328px
    width: 1425px
    layout: block
    children: 1
    bg: "rgb(255, 254, 251)"
    padding: "48px 20px"
  - section: unknown
    tag: div
    height: 2232px
    width: 1280px
    layout: flex-column justify=normal
    children: 2
  - section: unknown
    tag: div
    height: 683px
    width: 1280px
    layout: grid: 2-col gap=80px
    children: 2
    padding: "48px 0px"
  - section: unknown
    tag: div
    height: 683px
    width: 1280px
    layout: grid: 2-col gap=80px
    children: 2
    padding: "48px 0px"
  - section: unknown
    tag: div
    height: 683px
    width: 1280px
    layout: grid: 2-col gap=80px
    children: 2
    padding: "48px 0px"
  - section: section-15
    tag: section
    height: 936px
    width: 1425px
    layout: block
    children: 1
    bg: "rgb(236, 234, 227)"
    padding: "96px 20px"
  - section: unknown
    tag: div
    height: 744px
    width: 1280px
    layout: flex-column justify=normal
    children: 3
```

**Agent rule**: rebuild sections in this order (sorted by vertical position). Match the layout primitive (grid N-col / flex direction / block).


## 14. Copy Library (Real Content from Source)

*Actual text content extracted from the live page. Use these strings verbatim when reproducing the site — they carry the brand voice.*

```yaml
copy:
  section-headings:
    - "TRUSTED BY THE WORLD’S BEST COMPANIES"
    - "Every team has AI. Now they need a system."
    - "Every AI surface.
Every developer tool.
One secure connection."
    - "Bring your hardest AI challenge. Leave with a clear path forward."
    - "Built for everyone, from the Fortune 500 to first-time founders"
    - "No AI hype here. Just results."
  sub-headings:
    - "Any AI, connected"
    - "One auth layer"
    - "SOC 2 (Type II) & SOC 3"
    - "Platform controls"
  ctas:
    - "Products"
    - "Sign up"
  navigation:
    - "Skip to content"
    - "SecurityEnterprise-grade security"
    - "Explore templates"
    - "Explore use cases"
    - "Join Zapier Early Access"
    - "Zapier MCPAdd Zapier to your AI chat"
    - "RevOpsDrive revenue through automation"
    - "ITBetter manage systems with automation"
    - "SalesClose more deals"
    - "NetSuite"
  footer-links:
    - "0-9"
```

**Agent rule**: reuse these exact strings when generating UI. Do NOT translate or rephrase — brand voice is preserved through the original wording.


## 15. Asset Inventory (Image Roles & Ratios)

*Image inventory classified by role and aspect ratio. When reproducing the site, allocate this number of assets per role.*

```yaml
assets:
  logo:
    count: 10
    avg-ratio: 3.21
    common-aspect: "~16:6 banner"
    sample-alts:
      - "Airbnb"
      - "Lowe's"
      - "Cursor"
  product:
    count: 1
    avg-ratio: 1.00
    common-aspect: "~1:1 square"
    sample-alts:
      - "Person giving a presentation"
  thumbnail:
    count: 8
    avg-ratio: 1.00
    common-aspect: "~1:1 square"
    sample-alts:
      - "Salesforce"
      - "Slack"
      - "HubSpot"
```

**Agent rule**: when generating placeholder images, match these counts and aspect ratios. Use neutral placeholder backgrounds for `product` (e.g. `#f5f5f5`), full-color photography hints for `hero` and `editorial`.


## 16. Component HTML Templates

*Suggested HTML markup for reproducing the key components — based on what was detected in the source DOM.*

### Button (primary action)
```html
<button class="btn btn-primary">
  Products
</button>
```
_Source pattern detected: padding `6px 10px` · radius `4px` · weight `400`_

### Generic Card
```html
<div class="card">
  <!-- content -->
</div>
```
_Source pattern detected: padding `24px` · radius `0px` · shadow `none`_

**Agent rule**: use these markup skeletons as the structural baseline. Apply tokens from §2-3 for visual styling.


---
## Extraction Completeness: 82/100 (B)

| Category | Score | Max | Detail |
|----------|-------|-----|--------|
| Colors & Palette | 25 | 25 | 19 named colors |
| Typography | 20 | 20 | 8 roles defined |
| Components | 20 | 20 | 6 specs extracted |
| Motion & Interaction | 12 | 15 | Keyframes present |
| CSS Custom Properties | 0 | 10 | 7 vars |
| Responsive Breakpoints | 5 | 5 | 6 breakpoints |
| Variable Fonts | 0 | 5 | None detected |

## 12. Known Gaps & Confidence

Explicit list of what this extraction could NOT capture. Agents should not invent values for these — either skip the feature or use the documented baseline + heuristic fallback.

| Category | What's missing | Fallback strategy |
|----------|----------------|-------------------|
| **Hero imagery** | No dominant hero image detected above the fold | Use the canonical brand visual from §9b (OG image) for hero composition |
| **Dark mode** | No dark-mode CSS variables or media queries detected | Light mode is canonical; do not generate dark-mode variants unless explicitly requested |
| **Form inputs** | No text input fields detected on this page | Use the documented border-radius + accent border on focus; 12-16px padding inside |
| **Design tokens** | Only 7 CSS custom properties (low signal for semantic naming) | Color names are nearest-neighbor approximations; verify against brand guidelines if available |

### Per-section confidence

| Section | Confidence | Reason |
|---------|------------|--------|
| §1 Visual Theme | High | Body bg extracted via getComputedStyle() |
| §2 Colors | Low | 7 CSS vars (semantic naming requires ≥20 for high) |
| §3 Typography | High | 8 typography roles inferred |
| §4 Components | High | 6 component variants captured |
| §7 Motion | High | Keyframes + transitions |
| §8 Do's/Don'ts | High | 23 rules generated; design-decisions.json has evidence per rule |
| §9 Responsive | High | 6 breakpoints detected |
| §9b Photography | Medium | 3 images, hero not detected |

---
*Generated by Clone Architect — automated Playwright extraction + design analysis.*
*Source: https://zapier.com | 2026-05-30T20:40:30.561Z*
*All values verified via getComputedStyle() — no approximation, no hallucination.*